"Shameless Self-Promotion" - Michelle Villalobos presentation at NAWBO

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Shameless Self-Promotion isn't a bad thing. In fact, learning to promote yourself effectively – in a way that attracts, rather than repels potential clients – is an ESSENTIAL business skill. Here's what you need to know to do it right so you generate more incoming referrals and can raise your prices. Presented by Michelle Villalobos, personal branding strategist, thought leader and professional speaker, at the NAWBO regional conference to a standing-room only audience, October 2012.

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"Shameless Self-Promotion" - Michelle Villalobos presentation at NAWBO

  1. 1. Shameless Self-Promotion 10 Persona l Branding Steps to Drive Incoming Business, Rais e Your Prices & Have More FUN! with Michelle Villalobos (vee - ya - low - bos ) @miviMonday, October 8, 12 1
  2. 2. chapter1 “The Day I Quit”Monday, October 8, 12 2
  3. 3. Monday, October 8, 12 3
  4. 4. Monday, October 8, 12 4
  5. 5. So I quit... and ventured out.Monday, October 8, 12 5
  6. 6. uh-oh.Monday, October 8, 12 6
  7. 7. Monday, October 8, 12 7
  8. 8. Michelle who?Monday, October 8, 12 8
  9. 9. from $165,000 to (almost) $39,000 in 1 yearMonday, October 8, 12 9
  10. 10. Conclusion My business was making me a SLAVE. I had no life AND I wasn’t even making MONEY. Can anyone here relate?Monday, October 8, 12 10
  11. 11. chapter2 Fast Forward...Monday, October 8, 12 11
  12. 12. Most business is INCOMINGMonday, October 8, 12 12
  13. 13. Clients •American Express Training (referral) •Burger King Training (networking) •LivingSocial Sponsor (referral) •Constant Contact Sponsor (cold email) •Lexis/Nexis Speaking (internet lead) •Origins Sponsor (referral) •Inktel Direct Facilitation (referral) •Uni-K Wax Centers Sponsor (referral) •Sudsies Drycleaners Sponsor & Consulting (networking) •Lloyds Bank Speaking (internet lead) •Frito-Lay Consulting (referral)Monday, October 8, 12 13
  14. 14. Prices have doubled, tripled & for some services, even quadrupled.Monday, October 8, 12 14

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