UCBCHL - Guide to creating your online presence with Wordpress


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Wordpress in a nutshell for health and public health organizations. Use wordpress to get your messages out to your key audiences quickly and work within the rapid-fire world we live in. #UCBCHL

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UCBCHL - Guide to creating your online presence with Wordpress

  1. 1. Creating Your Online Presence with Wordpress
  2. 2. What IS Wordpress? <ul><li>Wordpress is a FREE (open-source) online publishing, blogging and content management system (CMS) for creating, editing and administering user-friendly websites. </li></ul><ul><li>Wordpress powers hundreds of thousands of websites all over the web, including commercial, non-profit, news/magazine, campaign and many other types of sites. </li></ul>
  3. 3. Two ways to get online with WP <ul><li>Wordpress.org </li></ul><ul><li>You have FULL control: </li></ul><ul><ul><li>Ability to upload themes </li></ul></ul><ul><ul><li>Ability to upload plugins </li></ul></ul><ul><ul><li>Complete control to change code if you’re technically minded </li></ul></ul><ul><li>Runs on your own domain & web host </li></ul><ul><li>More customization to build a more powerful and dynamic website </li></ul><ul><li>Wordpress.com </li></ul><ul><li>It’s free and much easier to setup </li></ul><ul><li>Everything is taken care of: setup, upgrades, spam, backups, security, etc </li></ul><ul><li>Your blog is on hundreds of servers, so it’s highly unlikely to go down due to traffic </li></ul><ul><li>Your posts are backed up automatically </li></ul><ul><li>You get extra traffic from blogs of the day and tags </li></ul><ul><li>You can connect like-minded bloggers using tag and friend surfer </li></ul>
  4. 4. Getting Started: Wordpress.com <ul><li>Go to http://www.wordpress.com </li></ul><ul><li>What you’ll need : </li></ul><ul><ul><li>Valid e-mail address </li></ul></ul><ul><ul><li>Name for your blog/site </li></ul></ul><ul><li>Check your e-mail for your account confirmation </li></ul><ul><li>After you’ve signed up, you can begin building your site in a matter of seconds! </li></ul>
  5. 5. The Wordpress.com Dashboard – This is the back-end control for your entire site
  6. 6. The WP Dashboard <ul><li>From the Dashboard, you can : </li></ul><ul><li>Create/edit Posts </li></ul><ul><li>Select your site’s theme </li></ul><ul><li>Create/edit Pages </li></ul><ul><li>Upload media (audio, images, video, & more) </li></ul><ul><li>Install upgrades </li></ul><ul><li>Edit site settings </li></ul>
  7. 7. Managing WP Themes <ul><li>With a Wordpress.com website, you can select from over 100 free themes to give your site the appearance and functionality you want! </li></ul>
  8. 8. Site Settings <ul><li>Editing your site settings allows you to customize the front-end of your website: </li></ul><ul><li>Posting & Reading settings </li></ul><ul><li>Blog title & tagline </li></ul><ul><li>Comment settings </li></ul><ul><li>Home page </li></ul><ul><li>And more ! </li></ul>
  9. 9. Creating a Page Pages (unlike posts) are static – which means the content won’t change unless you manually edit it. Most Wordpress websites include a combination of dynamic posts (blog) and pages to help guide or inform visitors.
  10. 10. Pages (cont’d) <ul><li>To create a new page, select “ Pages ” from the left-hand toolbar on the WP Dashboard, and click “ Add New .” </li></ul>
  11. 11. Creating a Post
  12. 12. Posts (cont’d) <ul><li>Posts are shorter entries listed in reverse chronological order on the blog section of your website. </li></ul><ul><li>Posts can be found in the Archives , Categories , Recent Posts , and other widgets . </li></ul><ul><li>Posts are also displayed in the RSS feed of the blog. </li></ul><ul><li>You can control how many posts are displayed at a time in the Reading Settings . </li></ul>
  13. 13. Components of a Post Post Title Post Date Post Category Post Author Post Tags Social Media Plugins
  14. 14. Questions?
  15. 15. Getting Started: Wordpress.org <ul><li>A few things about using Wordpress.org : </li></ul><ul><li>Software is free – but you’ll have to purchase a domain and web-hosting plan </li></ul><ul><li>You’ll have to install the Wordpress software directly onto your web server. </li></ul><ul><li>If you ever need help, the Wordpress.org community and technical help forums offer great advice and services for troubleshooting almost EVERY issue. </li></ul>
  16. 16. Getting Started: Wordpress.org <ul><li>What you’ll need: </li></ul><ul><li>Domain name (i.e. www. yourwebsite .org ) </li></ul><ul><li>Web host (i.e. GoDaddy, NetFirms, etc.) </li></ul><ul><li>FTP Client (i.e. Filezilla or through web host) </li></ul><ul><li>Text Editor (i.e. Wordpad or Notepad) </li></ul><ul><li>Wordpress software (download from Wordpress.org ) </li></ul>
  17. 17. <ul><li>Dan Cohen, Principal Full Court Press Communications [email_address] @DCSTPAUL / @FullCourt Press </li></ul><ul><li>510-465-8294 </li></ul><ul><li>Ana-Marie Jones </li></ul><ul><li>CARD – Collaborating Agencies Responding to Disaster </li></ul><ul><ul><li>@CARDCanHelp & @MsDuctTape </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>