The document discusses future trends in web and social media, including the rise of circular narratives, juxtaposition of content to create meaning, and use of APIs by brands to distribute content across platforms. It notes how circular narratives allow brands to tell stories through various touchpoints and devices in a way that is linear to the viewer but circular to the brand. The importance of contrast and juxtaposition of images or messages is discussed, drawing on Eisenstein's theory of "montage of attractions" from the 1920s. The dominance of APIs and ability of brands to distribute content through third-party applications is also covered.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
Here's a presentation I gave at the recent European Mobile Media Conference in Prague. It is a slightly evolved version of one I presented at the CGA's Casual Connect in Hamburg earlier this year.
Web 2.0 Business Secrets: How to leverage Web 2.0 technologies in your internal and external business. Presented by Sarah "Intellagirl" Robbins from Mediasauce.com
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
Here's a presentation I gave at the recent European Mobile Media Conference in Prague. It is a slightly evolved version of one I presented at the CGA's Casual Connect in Hamburg earlier this year.
Web 2.0 Business Secrets: How to leverage Web 2.0 technologies in your internal and external business. Presented by Sarah "Intellagirl" Robbins from Mediasauce.com
Is Web 2.0 a marketing buzzword, industry-speak or something more? This presentation covers the key concepts behind Web 2.0 in the search for a definition. It also outlines the case or arguments against Web 2.0 and finishes with a Web 2.0 challenge for you.
This presentation was delivered at an Emerging Web Technologies and Trends conference in Auckland, New Zealand. The deck was used as "In Person Presentation Support" and was 40 mins long, allowing for 5 minutes of audience questions at the end.
Presentation slides: Interactive Storytelling
Edward Segel helped Bloomberg develop a datavis strategy. He also wrote a really great paper: Narrative Visualization
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...AugmentedWorldExpo
A talk from the Design Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018.
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Coco VR
Delve into the making of Coco VR, the stunning virtual reality experience set inside the world of Disney•Pixar’s Oscar-winning animated film, with Kalan Ray, Development Supervisor at Magnopus. In this session, Kalan will discuss how Magnopus and Disney•Pixar teams collaborated closely – including working together within VR itself – to expand the world of Coco as an experience fans can share with their friends on Oculus Rift and Gear VR.
http://AugmentedWorldExpo.com
Is Web 2.0 a marketing buzzword, industry-speak or something more? This presentation covers the key concepts behind Web 2.0 in the search for a definition. It also outlines the case or arguments against Web 2.0 and finishes with a Web 2.0 challenge for you.
This presentation was delivered at an Emerging Web Technologies and Trends conference in Auckland, New Zealand. The deck was used as "In Person Presentation Support" and was 40 mins long, allowing for 5 minutes of audience questions at the end.
Presentation slides: Interactive Storytelling
Edward Segel helped Bloomberg develop a datavis strategy. He also wrote a really great paper: Narrative Visualization
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Co...AugmentedWorldExpo
A talk from the Design Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018.
Kalan Ray (Magnopus): Bringing the Land of the Dead to Life: The Making of Coco VR
Delve into the making of Coco VR, the stunning virtual reality experience set inside the world of Disney•Pixar’s Oscar-winning animated film, with Kalan Ray, Development Supervisor at Magnopus. In this session, Kalan will discuss how Magnopus and Disney•Pixar teams collaborated closely – including working together within VR itself – to expand the world of Coco as an experience fans can share with their friends on Oculus Rift and Gear VR.
http://AugmentedWorldExpo.com
Unversità Studi di Padova, a.a. 2008/2009, corso Marketing Avanzato, Prof. Bettiol.
Marketing Project in colaboration with De Rigo S.p.A (eyewear).
Collaborated with a six-member team to rebrand Italian fashion firm Police by DeRigo. Carried out brand analysis. Created: a 3D model for the retail and flagship stores, a guerrilla marketing action plan, an interactive contest, a Facebook page, and an intervention of corporate social responsibility. Produced a video showing interviews of consumers and a news report about the product. Awarded best creative proposal by Police by DeRigo brand management team.
One Person's Link Bait is Another Person's News: Understanding Generational C...Michael Leis
Between boomers, Generation X, Millennials, and Generation Z, there are lots of accusations thrown around. But here I take a look at how distinctly each generation approaches technology. I start with understanding the technology people had when they were 14, and apply that through quantitative and qualitative data to unlock trends that help us empathize with the unique qualities of why these generation understand systems and technology so differently.
Behavioral Storytelling Method: Listen, Invite, Reward, CelebrateMichael Leis
A perspective on a reusable method for developing content and campaign strategy for social media. You'll see not only innovative ways of doing social research on an audience, but how to organize tactics against a storytelling structure to make sure that everyone in your network can participate and become a part of your brand community. This method has built social brands like Taco Bell, Discover, KFC, Tombstone Pizza, and numerous other brands across industries.
Combining the presentations of Amy Jo Kim, Any Beio, and my own insights, this shows a perspective on how social networks, systems, and even TV ads use game mechanics to create flow state and bring people through even the most complex processes, like the microsoft office suite.
Plenty of practical examples to ground the higher-level thinking, including xbox avatars, progressive insurance, Twitter, sims, slot machines, legos, doll houses, blackjack, and more.
From the latest installment of Digital Technocracy, the DraftFCB series that challenges people to present concepts to the agency in 6.5 minutes.
My challenge was to present the social graph. So I did what any 36 year old American would do: look to the Brady Bunch to show us the way.
From Sherwood Shwartz's social graph to how we map relationships, through Facebook's Open Graph. How social networks are mapped, and the common characteristics that make up weak or strong networks, it's a basic primer on how we're all connected to the people that matter online.
Designing Narrative: Contrast, Timing, and ContextMichael Leis
As the Mobile Web moves forward, we can use narrative modeling from Aristotle, film, and TV, as well as concepts unearthed by Eisenstein to create subtext and meaning in digital user experience.
Game Your Way to 400% Higher Tradeshow Traffic and Lower CostsMichael Leis
Adding games as the center of your tradeshow presence creates an entire campaign of fun that draws, educates, and sells like you wouldn't believe. Delivered at the TS2 2008 conference in Philadelphia.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
Future Web Trends
1. Future Web Trends
Where brands, people, and technology meet.
Presented at Colle + McVoy, January 23, 2009
2. Stop Chasing
‣Trying to find the coolest shiny object will not help you
‣Google has looked at over one trillion pages
‣How much information will be created this year?
‣Four Exabytes
‣(4.0x10^19)
3. Look for the larger framework
‣Don’t start with the story
‣Start with the narrative
‣The entire arc of communication
‣Pick the best parts
‣Create subtext
‣Make them technologically available
4. Aristotle
‣Poetics
‣The art of imitating life
‣Linear Narrative
‣Beginning, middle, end
‣350 BCE
5. Poetry is the Foundation of Narrative
‣Poets have always been civilization’s systems thinkers
‣Taking complex societal movements
‣Expressing these concepts in concise, evocative terms
‣Requires deft manipulation of narrative conventions
‣Billy Collins, “Aristotle”
11. Classic 3-Act Narrative
‣Broadly, this is this is the framework we use to create stories
Visible Story
Beginning Middle End
Complete
Narrative
Linear timeline
12. Classic Campaigns
These videos, as well as the navigation above it are both examples of
classic beginning-middle-end narrative convention. It works!
Beginning Middle End
13. Circular Narrative
What makes circular narrative different, in this broad stroke, is that the
visible storyline is detached from the linear timeline which it refers to.
story
Circular Narrative
Beginning Middle End
Complete
Narrative
Linear timeline Story takes place
after main timeline
14. What is the result of well-
executed circular narrative?
16. Citizen Kane Structure
We try to solve the mystery of Kane’s last word, “Rosebud” by
‣
learning about his life through the filter of those who were
closest to him.
18. Mapping the Story Viewer
‣And if we were to create a Kane’s
Wal ter
Thatc her
conceptual model of this Life
interaction: M r B er ns tein
J e didia h
Lel and
Character interactions with
Rosebud
Kane to explain Rosebud
M r. Thomp s on
Sus a n
Al e x a nde r
Exposed in scenes to the S er vant
viewer through character
filter
19. This is Social Media Community User
Experience
Public Internet
‣When Will Evans Brand
visualized brand-
Branded
Public Content
centered social
Brand Brand
media, it was clear Community
this is the same
model as circular
narrative
Brand
Lifes t yl e/
Editor ial
Find out more about Will at
Brand
blog.semanticfoundry.com
29. Claus Facebook Page User Experience
Viewer
Each media object filters MP3s
narrative from the brand to Claus
the product, through the
Claus character, to the
Video
e - c ard
audience.
Palm
Centro
Sadly, this nice, effective
(90k+ friends) circular The Wal l
G if t
narrative was planned in a ap p l ic ation
linear model, leading to....
Naught y
or
N ice
Claus as circular narrative first published by Adam Broitman http://amediacirc.us/
32. The greater meaning of
juxtaposition
An idea from 1923 is what fuels Social Media Today
33. Sergei Eisenstein
‣At the Circus, discovered that each
added ring (attraction) increased
the subtext and meaning created
depending on contrast.
‣In 1923, he applied this to film
theory with the “Montage of
Attractions”
34. Sergei Eisenstein: Montage of Attractions
‣With one image, the viewer can
come to a simple conclusion about
its meaning.
35. Sergei Eisenstein: Montage of Attractions
‣Juxtaposing two images of
low contrast (similar color
values) tells the viewer that
these items are linked.
‣A greater subtextual
meaning and interest is
created.
36. Sergei Eisenstein: Montage of Attractions
‣Adding a third image of high
contrast changes the meaning
of all three pictures, creating
even more meaning and
interest to the viewers’
experience.
37. Sergei Eisenstein: Montage of Attractions
‣Even changing the order in
which the contrast appears
changes the subtextual
meanings, and the story we
take away.
38. Montage of Attractions: Visa
‣Creating a desktop RSS
reader with low contrast in
the application transforms
the subtextual meaning of
news to be within the
context of the Visa brand.
39. Emotional connections
in the context of a larger brand
‣Visual contrast of four main
elements
‣Creates visual, auditory
juxtapositions for my music
experience in the context of
Apple
40. Emotional connections
in the context of a larger brand
‣The emotional, subtextual
meanings created in the
interface are transferred to
the store
‣Audiences are persuaded
and trained on how to shop
by organizing the music
that’s most important to
them.
41. Create attractions for all audiences
‣The future trend for
agencies is to create
meaningful interfaces for
external and internal
audiences
42. The Brand At the Top Ultimately Wins
‣Following basic usability, top of the visual hierarchy is most
important item.
‣Contrast and juxtaposition dictates meaning, value
44. APIs
‣Application Programming Interface
‣Allows developers to take a controlled subset of your data
‣Create interfaces for their own niche audiences
‣The conceptual framework isn’t new at all
46. This is Not a Website
It’s the Twitter Web interface
47. How Twitter Works (in theory)
Desktop apps
Tweetdeck, Twhirl
Web Apps
Twitter.com,
Search.Twitter.com,
Web Widgets,
Facebook
Phone Apps
Twitterberry
Twitterific,
et. al.
TV
48. What Makes Twitter So Engaging?
‣Juxtaposition of images of faces with
unpredictable text
‣API allows developers to design this
engaging contrast in environment suited to
their audience.
‣Montage of attractions = any text
juxtaposition will make contrast of messages
more sub-textually meaningful
52. Juxtaposition Between Tweets
‣More than any three-ring
circus, the Twitter Web
interface is driving almost
endless possibilities of
subtextual meaning via
contrasting images and
text.
53. Juxtaposition Between Web Pages
‣The experience of
navigating Twitter.com is
always juxtaposing
contrasting images
‣The only consistency is
in the Logo at top and
ordering of objects
56. Solution: Common Engine Content
‣One inventory of content serves up experience unique to segment
57. But We Can’t Offer Prizes
‣We can offer prizes if they have no tangible value
‣How much is a Facebook Virtual Trophy worth?
‣115 exposures per win
58. Mapping the Experience
Viewer
Cl ub hous e
Server
Speak Par t y
Central
Videos,
Quizzes,
Prizes,
User Data
‘Ol
R el iab l e
Sp otl ight
Home Away
From Home
59. APIs enable the
“local destinations”
of the information age
Put the content, utility where people are.
64. API Push/Pull is Important For People
‣Portability creates stronger friendships
‣Positioning within the peer group
‣Makes usernames and passwords easy to remember
‣For the user
‣For the brand
65. Twitpic: Dual-Purpose API use
‣Put your picture on TwitPic
‣Sends it to Twitter
This is not Twitter. Just using Twitter user data.
67. How Can Brands Take Advantage of this?
‣Start one step into their own registration process
‣Provide API-based functions that help users on their own
site
‣But is there critical mass in social networking?
68. Top Four Most Popular TV Shows
‣M*A*S*H* 50.1M
‣Dallas 41.47M
‣Facebook 40M US users
‣Roots 36.38M
69. The Death of Mom Jokes in
Social Networks
When Everyone is on Social Networks:
Social Networking in Small, Private Groups
71. Now That People Get Social Networks
‣Private Social Networks help facilitate:
‣Consensus for purchase
‣Big Ticket items like Diamond Rings, Wedding Dresses
‣Coordination purchases like vacations
‣Sharing pictures, conversation with small groups
72. Let’s Wrap This Thing Up.
What the heck was he talking about?
73. The More Things Change...
‣Linear narrative has, and will continue to be solid
‣Interactive, circular narrative is how brands need to
furnish content going forward
‣Provide ways for people to mediate societal norms
‣Think more in terms of sponsoring experiences
74. Preparing For Ubiquitous Computing
‣Look for visual relationships, contrasts, meanings in
platforms
‣How do people express identity, hierarchy within peer
groups?
‣Agencies need to think in terms of connecting people to
content, with meaningful design and UX
‣ Inside and outside the organization
75. Think of brands as platforms
‣Widgets
‣Put value wherever people are
‣Applications
‣Brands must provide utility
‣APIs
‣The world is becoming networked