Short presentation given about how to find good travel bloggers and work with them to an industry group in London.

1. Working with
Travel Bloggers
Michael Hodson
www.GoSeeWrite.com
michaelshodson@yahoo.com
@GoSeeWrite on Twitter

2. Who am I?

3. Why Work With
Bloggers?
 Blogging verses more traditional media
 Advantages of developing a relationship with bloggers
 Marketing advantages – timing issues, content volume,
social media and networking support, evergreen content,
and ability to do promotional campaigns

4. Finding Us
 Professional Travel Bloggers Association (PTBA) -travelbloggersassociation.com
 TBEX Connect - tbexconnect.com
 TBU Book of Travel Bloggers - bookoftravelbloggers.com
__________________________________
 Navigate Media Group - navigatemediagroup.com
 iAmbassador - iambassador.net
 Best Family Travel Experts - bestfamilytravelexperts.com
 Top 100 Bloggers via Brendan’s Adventures – www.brendansadventures.com/top-100/
 Google Blog Search -- google.com/blogsearch

5. Working With Us
 Blog trips – the first typical thought
 Other alternatives
 writing for your blog
 photos
 video
 Consulting and tips on social media, contests,
marketing, & website advice

6. Mechanics
 The eye-test – trust your instincts when you look at a site
 Ask your questions
 Traffic statistics via screenshots
 Previous posts from sponsored trips
 Contact info from previous companies they have worked
with, so you can contact them directly
 As a note, this information is all available on the Professional
Travel Bloggers Association website for those bloggers that
are members
 Deliverables – negotiate minimums from the trip (blog
posts, FB updates, etc.)

7. Thanks
 Feel free to contact me about any questions you have
 Michael Hodson
michaelshodson@yahoo.com
GoSeeWrite.com
twitter.com/GoSeeWrite