Today: Mobile Internet, Tomorrow: What?

Futurist talk originally given at CeBIT Australia WebForward conference 2009 with goal of provoking discussion. ... not your ordinary corporate deck ... today Mobile Internet tomorrow What? Dr Michael Harries Director Strategy and Communications Citrix Labs and CTO Office, Citrix Systems @michaelharries

... create musically aware, capable people. With the mobile internet - we‘re surrounding our kids with ever more connectivity. We have no idea where it leads ... © 2009 Citrix Systems, Inc. — All rights reserved 3

fart apps mobile internet games social networks utilities business apps ... ―Fart Apps‖ – 30 seconds of amusement - gags that work in social settings. © 2009 Citrix Systems, Inc. — All rights reserved 8

fart apps mobile internet games social networks utilities business apps ... and business apps – including email and calendar – and now the Citrix Receiver for ALL windows applications. http://www.citrix.com/homeiphone © 2009 Citrix Systems, Inc. — All rights reserved 12

... for example, the Citrix Nirvana phone concept is very near, remote Windows session from a mobile phone with full keyboard and screen. http://nirvanaphone.com © 2009 Citrix Systems, Inc. — All rights reserved 15

Society is about the future technology and social/cultural fulfilment of context sensitive mobile devices with the social networking gold rush. society (More on this in another talk.) © 2009 Citrix Systems, Inc. — All rights reserved 16

Like the mobile phone, the mobile internet is with us 24 x 7. This is new and can be considered as ‗ambient technology‘. Previous attempts at ―ambient tech include ... © 2009 Citrix Systems, Inc. — All rights reserved 18

... The Ambient Orb. This is an elegant (wireless) device, that provides ‗information at a glance, rather than by lookup. It can be configured to show stock market trends, business KPI, etc. http://www.ambientdevices.com/cat/orb/orborder.html ambient orb © 2009 Citrix Systems, Inc. — All rights reserved 19

The ‗ambient umbrella‘ is another ambient device. It glows when rain is forecast. This device makes glancable information contextual and ambient. ambient umbrella © 2009 Citrix Systems, Inc. — All rights reserved 20

“seeing” with the back Bach-y-Rita, 1969 A standout experiment from the 60s showed that a 20 x 20 vibrating pad against the subjects back could act as substitute eyes. Subjects were able to identify peoples expressions and to build a 3d model of the room. © 2009 Citrix Systems, Inc. — All rights reserved 22

Today, this line of work continues, but with far more efficient technology. Now people can be made to see through a 12x12 grid of electrodes on the tongue. “seeing” with the tongue © 2009 Citrix Systems, Inc. — All rights reserved 23

There are also some fascinating experiments that add NEW senses. This belt vibrates on the North-most side and was used to experiment with adding a sense of absolute direction. © 2009 Citrix Systems, Inc. — All rights reserved 25

How do neuroplasticity and ambient devices relate to the mobile internet? Let‘s look at what‘s new. What does the ‗ambient‘ mobile internet bring us? We‘ve already talked about 24 x 7 presence in our lives, or ambience. © 2009 Citrix Systems, Inc. — All rights reserved 27

The other major change is that the ‗channel‘ for new mobile applications has been revolutionised by the app store. New apps on mobile devices are incredibly simple to get to market – in ―no‖ barriers contrast to the purpose built devices shown previously. to entry © 2009 Citrix Systems, Inc. — All rights reserved 28

Let‘s look at a very pragmatic, down to earth, ‗awareness‘ application. Every year children are injured travelling to and from school. To reduce this many countries have introduced ‗School Zones‘. However they are often missed by the © 2009 Citrix Systems, Inc. — All rights reserved 29 driver.

iTraffic Australia is an audio focused application that provides subtle ‗nudges to awareness when the user is approaching school zones, or traffic cameras, and you could imagine it also providing warnings about traffic black- spots or traffic delays. iTraffic Australia http://itrafficapp.com/ Disclosure: iTraffic Australia is a product of a January 2009 Sydney Startup Camp. http://www.startup-australia.org/startupcamp2 I was part of the team for this application, and remain an advisor. © 2009 Citrix Systems, Inc. — All rights reserved 30

Taking this all back up a level. Marshall McLuhan started the field of media studies in the 60s. He coined the term ‗media‘. Among his many quotable quotes is this gem. ―We shape our tools and afterwards our tools shape us‖ © 2009 Citrix Systems, Inc. — All rights reserved 31

―the mind is just less and less in the head‖ To become even more metaphysical. Philosopher Andy Clark talks about the way we use our tools and incorporate them into our very minds. His conclusion is that what makes us human is that © 2009 Citrix Systems, Inc. — All rights reserved we are naturally cyborgs. 32

Dinosaurs did not in fact become extinct, they evolved. We‘re at an exciting time of change. The mobile internet brings change Long term trends and literally new ways of thinking. Synthesis – desktop/laptop/mobile device Converged social networks © 2009 Citrix Systems, Inc. — All rights reserved 33

There are three major trends affecting the mobile internet. This is a time of major change. Look beyond the current app store gold rush. The future is nearer than you think. synthesis society awareness © 2009 Citrix Systems, Inc. — All rights reserved 34

Today: Mobile Internet, Tomorrow: What?

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