Commandyour Data<br />Rafael Laguna de la Vera, CEO Open-Xchange<br />Version 20091012<br />
The Evolution of the Internet Age, what‘snext?<br />| © 2009 Open-Xchange<br />2<br />The<br />Future<br />Wearehere<br />...
 User Centric
 Mingled, Meshed, Semantic
 Peer to Peer</li></ul>Connected <br />World<br /><ul><li> Social Web
SaaS / Cloud
 Internet Mobiles</li></ul>Open Source<br />Software<br /><ul><li> Internet, Web
 Linux, Apache, MySQL
 Google, Apple</li></ul>Personal<br />Computers<br /><ul><li> IBM
 Microsoft</li></ul>2<br />
The Evolution of the Internet Age – theadvent of PC‘s<br />| © 2009 Open-Xchange<br />3<br />‘80s<br />Personal<br />Compu...
 Microsoft</li></ul>| © 2009 Open-Xchange<br />3<br />
The Evolution of the Internet AgeThe Internet connects all PC‘s, cheaply<br />| © 2009 Open-Xchange<br />4<br />Open Sourc...
 Linux, Apache, MySQL
 Google, Apple</li></ul>Personal<br />Computers<br /><ul><li> IBM
 Microsoft</li></ul>| © 2009 Open-Xchange<br />4<br />
The Evolution of the Internet AgeOpen Standards and Open Source made the Internet<br />| © 2009 Open-Xchange<br />5<br />T...
The Evolution of the Internet AgeTheconnectedworldturnsmanythingsupside down<br />| © 2009 Open-Xchange<br />6<br />Connec...
 Internet Mobiles
Web 2.0
Social Sites</li></ul>Open Source<br />Software<br /><ul><li> Internet, Web
 Linux, Apache, MySQL
 Google, Apple</li></ul>Personal<br />Computers<br /><ul><li> IBM
 Microsoft</li></ul>| © 2009 Open-Xchange<br />6<br />
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20091012 Command Your Data

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This is our general Key-Note type presentation on the evolution of computing to the social web - and it's implications. We declare the need for an Open Cloud, to enable people to regain control over their data. This is what Social Open-Xchange is all about, and here is why.

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20091012 Command Your Data

  1. 1. Commandyour Data<br />Rafael Laguna de la Vera, CEO Open-Xchange<br />Version 20091012<br />
  2. 2. The Evolution of the Internet Age, what‘snext?<br />| © 2009 Open-Xchange<br />2<br />The<br />Future<br />Wearehere<br />Command your Data<br /><ul><li> Open Data Cloud
  3. 3. User Centric
  4. 4. Mingled, Meshed, Semantic
  5. 5. Peer to Peer</li></ul>Connected <br />World<br /><ul><li> Social Web
  6. 6. SaaS / Cloud
  7. 7. Internet Mobiles</li></ul>Open Source<br />Software<br /><ul><li> Internet, Web
  8. 8. Linux, Apache, MySQL
  9. 9. Google, Apple</li></ul>Personal<br />Computers<br /><ul><li> IBM
  10. 10. Microsoft</li></ul>2<br />
  11. 11. The Evolution of the Internet Age – theadvent of PC‘s<br />| © 2009 Open-Xchange<br />3<br />‘80s<br />Personal<br />Computers<br /><ul><li> IBM
  12. 12. Microsoft</li></ul>| © 2009 Open-Xchange<br />3<br />
  13. 13. The Evolution of the Internet AgeThe Internet connects all PC‘s, cheaply<br />| © 2009 Open-Xchange<br />4<br />Open Source<br />Software<br /><ul><li> Internet, Web
  14. 14. Linux, Apache, MySQL
  15. 15. Google, Apple</li></ul>Personal<br />Computers<br /><ul><li> IBM
  16. 16. Microsoft</li></ul>| © 2009 Open-Xchange<br />4<br />
  17. 17. The Evolution of the Internet AgeOpen Standards and Open Source made the Internet<br />| © 2009 Open-Xchange<br />5<br />TCP/IP, HTTP, DNS, POP3, IMAP <br />and not Netbios, SNA, APPC, WinNS, MAPI<br />Linux, Apache, PHP, MySQL, JavaScript<br />and not Windows, IIS, C++/C#, Oracle DB, Java Applets<br />Result: <br />185 million web sites* and1.6bn hosted email accounts**<br />* http://news.netcraft.com/archives/2009/01/16/january_2009_web_server_survey.html| ** Radicati Group, Hosting E-mail Market, 2008<br />| © 2009 Open-Xchange<br />5<br />
  18. 18. The Evolution of the Internet AgeTheconnectedworldturnsmanythingsupside down<br />| © 2009 Open-Xchange<br />6<br />Connected <br />World<br /><ul><li>SaaS / Cloud
  19. 19. Internet Mobiles
  20. 20. Web 2.0
  21. 21. Social Sites</li></ul>Open Source<br />Software<br /><ul><li> Internet, Web
  22. 22. Linux, Apache, MySQL
  23. 23. Google, Apple</li></ul>Personal<br />Computers<br /><ul><li> IBM
  24. 24. Microsoft</li></ul>| © 2009 Open-Xchange<br />6<br />
  25. 25. TheConnected World makes Software as a Service reasonable – aftersomefailedattempts<br />| © 2009 Open-Xchange<br />7<br />SaaS<br />Internet-based applications and services<br />Source: Forrester<br />ASP (ISP 4.0)<br />Hosted (traditionally designed) applications on servers at the Internet access point<br />ISP 2.0<br />Access to servers at the Internet access point<br />Cloud (ISP 5.0)<br />Dynamic, Internet-optimized infrastructure for hosting your application<br />ISP 1.0<br />Provided access to the Internet (dial-up, ISDN, T1, T3)<br />Colo (ISP 3.0)<br />Racks for your equipment at the Internet access point<br />
  26. 26. Messaging and Collaborationmarket a „firstmover“ SaaS vs. On-Premise<br />Driversincludeconvenience, lowprice, availability of broadband, mobility, growth in devices, Web 2.0 technology, Open Sourcesoftware, socialnetworks, and unifiedmessagingsolutions (SMS, InstantMessaging, VoIP, GSM…) <br />y/y CAGRisexpected to be >35%<br />SmallerBusinesses (<=10) first to move to SaaS<br />Horizontal Applicationsbest suited: Messaging & Groupware, CRM, VoIP, Desktop Sharing<br />System Integrators: Mix and Match SaaS and On-Premisesofferings<br />| © 2009 Open-Xchange<br />8<br />SaaS vs. On-Premise<br />$ Millions<br />
  27. 27. Software and Internet merge to "SaaS" and Cloud Architectures<br />Software is much cheaper when obtained as a Service, On-Premises upstream <br />but needs appropriate Service Levels<br />New players with no legacy: <br />Google, Amazon - just as proprietary with an "Open-Touch“ <br />Open Source application makers in a good position for SaaS/same genes!<br />high integration, low resource requirements<br />Service Providers / System Integrators in a good position to deliver what the customer wants<br />Mix and match SaaS and On-Premises, shared, virtual, dedicated Offerings, White Label<br />| © 2009 Open-Xchange<br />9<br />
  28. 28. Cloud Architecturesrule<br />The Internet technologies are foundation of current Cloud technologies<br />The Cloud architecture becomes the dominating architecture for IT<br />Enterprises move away from vendor-dominated to Cloud architectures<br />Use Cloud/SaaS Services, "become" their own Cloud (On-Premises)<br />But: Two Worlds colliding - Vendor meets the Open<br />| © 2009 Open-Xchange<br />10<br />
  29. 29. Dark clouds are passing by<br />Thebattleforcontroloverthe Cloud has begun<br />| © 2009 Open-Xchange<br />11<br />Google Search > Mail >Apps > Wave = AppEngine<br />Windows Live <br /><ul><li>Office Live >Azure > BPOS</li></ul>Facebook, Twitter, Salesforce…<br />Amazons <br />EC2/S3<br />
  30. 30. Theworld „going Google“?<br />| © 2009 Open-Xchange<br />12<br />
  31. 31. Whoownsyourdata, ourdata, theirdata?<br />| © 2009 Open-Xchange<br />13<br />
  32. 32. Examplesfor Data Control?Google In Its Terms 1/2<br />5.2. Google reserves the right (but shall have no obligation) to pre-screen, review, flag, filter, modify, refuse or remove any or all Content from the Service.<br />(http://code.google.com/intl/de-DE/appengine/terms.html)<br />| © 2009 Open-Xchange<br />14<br />
  33. 33. Examplesfor Data Control?Google In Its Terms 1/2<br />8.2. Youagreethat Google, in itssolediscretion, mayuseyourtradenames, trademarks, servicemarks, logos, domainnames and otherdistinctive brand features in presentations, marketingmaterials, customerlists, financialreports and Web sitelistings (including links to yourwebsite) forthepurpose of advertisingorpublicizingyouruse of the Service.<br />(http://code.google.com/intl/de-DE/appengine/terms.html)<br />| © 2009 Open-Xchange<br />15<br />
  34. 34. Examplesfor Data Control?LinkedIn and Its Terms 1/1<br />LinkedIn reserves the right to withhold, remove and or discard any content available as part of your account, with or without notice. For avoidance of doubt, LinkedIn has no obligation to store, maintain or provide you a copy of any content that you or other Users provide when using the Services.<br />(http://www.linkedin.com/static?key=user_agreement)<br />| © 2009 Open-Xchange<br />16<br />
  35. 35. Dark Clouds arepassingby<br />WithproprietarySoftware no freedomoverdata-formats and cost<br />WithproprietaryCloud: additionallylosingcontroloverthedata/content<br />Theclosed Cloud is an extendedSoftware+Datamonopoly<br />A Cloud Lock-Inistheworst Computer Technology Monopoly, ever.<br />| © 2009 Open-Xchange<br />17<br />Worst case: <br />A Cloud Lock-in<br />
  36. 36. The Evolution of the Internet AgeNow, what *is* next?<br />| © 2009 Open-Xchange<br />18<br />The<br />Future<br />Wearehere<br />Command your Data<br /><ul><li> Open Data Cloud
  37. 37. User Centric
  38. 38. Mingled, Meshed, Semantic
  39. 39. Peer to Peer</li></ul>Connected <br />World<br /><ul><li> Social Web
  40. 40. SaaS / Cloud
  41. 41. Internet Mobiles</li></ul>Open Source<br />Software<br /><ul><li> Internet, Web
  42. 42. Linux, Apache, MySQL
  43. 43. Google, Apple</li></ul>Personal<br />Computers<br /><ul><li> IBM
  44. 44. Microsoft</li></ul>18<br />
  45. 45. The Evolution of the Internet AgeCommandyour Data!<br />| © 2009 Open-Xchange<br />19<br />Command your Data<br /><ul><li> Peer to Peer
  46. 46. Mingled, Meshed, Semantic
  47. 47. Complicated vs. User Centric
  48. 48. Open Data Cloud
  49. 49. Get your Data back.</li></ul>Connected <br />World<br /><ul><li> Social Web
  50. 50. SaaS / Cloud
  51. 51. Internet Mobiles</li></ul>Open Source<br />Software<br /><ul><li> Internet, Web
  52. 52. Linux, Apache, MySQL
  53. 53. Google, Apple</li></ul>Personal<br />Computers<br /><ul><li> IBM
  54. 54. Microsoft</li></ul>| © 2009 Open-Xchange<br />19<br />
  55. 55. Whoownsyourdata, ourdata, theirdata?Social and Collaboration Sites don‘tcollaborate!<br />| © 2009 Open-Xchange<br />20<br />?<br />
  56. 56. Whoownsyourdata, ourdata, theirdata?Getyour Data back, Commandyour Data!<br />| © 2009 Open-Xchange<br />21<br />
  57. 57. The Evolution of the Internet Age In A B(OX):Createyour Simple, Personal Data Hub.<br />| © 2009 Open-Xchange<br />22<br />Command your Data<br /><ul><li> Peer to Peer
  58. 58. Mingled, Meshed, Semantic
  59. 59. User Centric
  60. 60. Simple
  61. 61. Get your Data back!</li></ul>| © 2009 Open-Xchange<br />22<br />
  62. 62. GetYourPositronicBrainNow<br />| © 2009 Open-Xchange<br />23<br />Command your Data<br /><ul><li> Peer to Peer
  63. 63. Mingled, Meshed, Semantic
  64. 64. User Centric
  65. 65. Simple
  66. 66. Get your Data back!</li></ul>| © 2009 Open-Xchange<br />23<br />
  67. 67. Open-Xchange - Solutions for the Open Cloud<br />“You never change things by fighting the existing reality. <br /> To change something, build a new model that makes the existing model obsolete.” R. Buckminster Fuller<br />| © 2009 Open-Xchange<br />24<br />

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