// Alignment Lab: BA and MA comms students
London College of Communication
February 2014
Alignment Lab
Word Cloud: values & whatnot

Values (and a few other ideas) as noted by the forty or so BA and MA comms
stu...
Alignment Lab
Word Cloud: ‘five words I leave with’

The first five words that popped into the minds of the forty or so BA...
// Quick Notes: BA and MA comms students
London College of Communication
February 2014
Mentor others / get mentored
Use a proven methodology
Check out the top ten
questions in strategic
communications
(and tweet them) /via
@carolinekealey
Pick up a book with good
advice – and join a network

Keep an eye on upcoming events:
http://europe.iabc.com/uk/events/
+ ...
Get experience: sign up!
// Alignment Lab
How can you communicate your brand?
South Africa | October 2013
Alignment Lab
Consensus Workshop
Related resources for follow-up
A: How you
come
across

B: Core
Skills

C: Add
Value

D:
...
#ALIGN: What is it all about?
London College of Communication
February 2014
The world has changed, both globally – and locally
What does this mean?

• Command and control is
st century
not fit for the 21
• We have to be more agile
• Ignoring alignme...
Succeed

70%

#FAIL
‘If you want to go
fast, go alone – if you
want to go far, go
together’
West African Proverb
What

How

Why

Alignment, clarity, improvement and
on-going results – in a nutshell
We want our initiatives succeed – yet...
Recognise any of these?
•
•
•
•

Stakeholders say they don’t feel involved
You spend a lot of time putting out fires
Gover...
What can be done?
“Culture eats strategy for
breakfast”
- Peter Drucker

Answer?
Get up earlier and use tools that
work to...
Practical steps – in a bit more detail
•
•
•
•

We establish the overall strategic imperative, then…
Through stakeholder m...
Public experiments in
alignment and interviews
with inspiring leaders and
followers – shared using a
Creative Commons
fram...
Values & Whatnot - an // Alignment Lab at London College of Communication
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Values & Whatnot - an // Alignment Lab at London College of Communication

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Alignment Lab @ London College of Communication exploring values & whatnot. 

Find the Storify here: http://storify.com/michaelambjorn/values-and-whatnot-an-alignment-lab-london-college/

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Values & Whatnot - an // Alignment Lab at London College of Communication

  1. 1. // Alignment Lab: BA and MA comms students London College of Communication February 2014
  2. 2. Alignment Lab Word Cloud: values & whatnot Values (and a few other ideas) as noted by the forty or so BA and MA comms students attending the #ALIGN workshop @LCCLondon February 2014
  3. 3. Alignment Lab Word Cloud: ‘five words I leave with’ The first five words that popped into the minds of the forty or so BA and MA comms students attending the #ALIGN workshop @LCCLondon February 2014
  4. 4. // Quick Notes: BA and MA comms students London College of Communication February 2014
  5. 5. Mentor others / get mentored
  6. 6. Use a proven methodology Check out the top ten questions in strategic communications (and tweet them) /via @carolinekealey
  7. 7. Pick up a book with good advice – and join a network Keep an eye on upcoming events: http://europe.iabc.com/uk/events/ + follow @IABCUK
  8. 8. Get experience: sign up!
  9. 9. // Alignment Lab How can you communicate your brand? South Africa | October 2013
  10. 10. Alignment Lab Consensus Workshop Related resources for follow-up A: How you come across B: Core Skills C: Add Value D: Strengths & Niche E: Go Pro F: Network #IABCSA: Do you manage your personal brand? Gail Cameron Read Communication World online / listen to the IABC podcast Café2Go Understand the language of business – listen to HBR podcasts – your execs do… Mentor / get mentoring Alignment session with Daniel Munslow and measurement session with Andrew McIlwaine Reach out! As you believe, so it is Tumi Rabanye Go for Gold Quill Share your insights from #IABCSA sessions: Rethink. Reinvent etc. Strengths Finder Go for Gold Quill! Monitor #IABC and #IABCSA Your future, Your choice: CEOs have opened the door to an expanded role for communication. Are you ready? FISH! – Juanita van der Watt | Dale du Preez Send in a pitch for World Conference Follow Angela Sinickas on measurement Attend IABC conferences – keep an eye on the IABC Weekly Update See the video from the conference: https://vimeo.com/78360492 Learn more about alignment Connect to conference attendees via LinkedIn
  11. 11. #ALIGN: What is it all about? London College of Communication February 2014
  12. 12. The world has changed, both globally – and locally
  13. 13. What does this mean? • Command and control is st century not fit for the 21 • We have to be more agile • Ignoring alignment comes at a cost…
  14. 14. Succeed 70% #FAIL
  15. 15. ‘If you want to go fast, go alone – if you want to go far, go together’ West African Proverb
  16. 16. What How Why Alignment, clarity, improvement and on-going results – in a nutshell We want our initiatives succeed – yet, we’re up against the odds (70% fail) – and we want to use people-centred methodologies to achieve it. Set out opportunities and challenges Agree to a common purpose Facilitation – RSA Small Groups Methodology + Technology of Participation Align to it Structured follow-up Make it happen!
  17. 17. Recognise any of these? • • • • Stakeholders say they don’t feel involved You spend a lot of time putting out fires Governance structures are creaking It seems like people are pulling in multiple directions
  18. 18. What can be done? “Culture eats strategy for breakfast” - Peter Drucker Answer? Get up earlier and use tools that work to meet your strategy imperatives
  19. 19. Practical steps – in a bit more detail • • • • We establish the overall strategic imperative, then… Through stakeholder mapping and practical workshops with those who have insight and influence, we establish the opportunities and challenges so that … a consensus can be established and is recognised as a common purpose. With this a light-touch framework for keeping focused, on track – and seeing the change through to make it last The alignment difference: Being built on a shared contribution everybody signs up to = achieving goals together.
  20. 20. Public experiments in alignment and interviews with inspiring leaders and followers – shared using a Creative Commons framework Private assistance for your strategy alignment challenges using professional facilitators and structured follow-up Want to help? Want to talk? • • Michael Ambjorn +44 7856 281 027 michael@alignyour.org @michaelambjorn linkd.in/ambjorn • Volunteer for an experiment Nominate somebody who inspires you for an interview Contribute to the Creative Commons – hit like, RT, share, suggest… #alignyourorg

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