Marcus Hanscom, Director of Graduate Cohort Recruitment from the University of New Haven Graduate School, shares insights into using message customization effectively. The University of New Haven has developed a blended communication strategy using both a push (email) and pull strategy (VIP page) to provide relevant and timely customized messages.

1. Communication Plan Strategy: Using Message Customization Effectively Presented by Marcus Hanscom Director of Graduate Cohort Recruitment University of New Haven

15. General “Information Gathering” Survey

20. Questions? Contact Information Marcus Hanscom Director of Graduate Cohort Recruitment (203) 932-7277 [email_address]