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  1. 1. Hobson’s EMT Web-to-Print By: Hailey Kidd Blog - Interview with Ben Weber – Account Manager
  2. 2. What is Hobsons? <ul><li>provides enrollment and student recruitment solutions </li></ul><ul><li>Enhance and diversify undergraduate student enrollment strategies </li></ul><ul><li>Engage international students looking to study in the USA </li></ul><ul><li>Communicate directly with prospective graduate students </li></ul><ul><li>Implement technology solutions to build effective student enrollment strategies </li></ul><ul><li>Increase student engagement and retention </li></ul><ul><li>rates through strategy, technology and service </li></ul>Headquarters in Cincinnati
  3. 3. Hobsons EMT <ul><li>Enrollment Management Technology </li></ul><ul><li>High tech cross media solutions: </li></ul><ul><ul><li>Reduce cost </li></ul></ul><ul><ul><li>Save time </li></ul></ul><ul><ul><li>Better serve students </li></ul></ul>
  4. 4. Clients <ul><li>2000 clients worldwide </li></ul><ul><li>100-120 use web-2-print (growing) </li></ul><ul><li>Offices in: </li></ul><ul><ul><li>London </li></ul></ul><ul><ul><li>Melbourne </li></ul></ul><ul><ul><li>Oakland </li></ul></ul><ul><ul><li>Washington D.C. </li></ul></ul><ul><ul><li>Cincinnati (HQ) </li></ul></ul>
  5. 5. Price Estimating <ul><li>Rate card pricing </li></ul><ul><li>Licensing Fee (standard) </li></ul><ul><li>Hard to predict – paper & per piece cost </li></ul><ul><ul><li>Generated by student request online </li></ul></ul>EMT Chat Rate Card
  6. 6. Web-2-Print <ul><li>In house designers </li></ul><ul><li>Schools can send them print materials </li></ul><ul><ul><li>Upload via FTP or e-mail </li></ul></ul><ul><li>Design web page for clients </li></ul><ul><ul><li>Students go there to get information </li></ul></ul><ul><ul><li>Input information about themselves </li></ul></ul><ul><ul><li>Software takes that and generates a brochure </li></ul></ul>
  7. 7. Web-2-Print Materials <ul><li>Mainly brochures </li></ul><ul><li>Postcards </li></ul><ul><ul><li>Reminder </li></ul></ul><ul><ul><li>birthday </li></ul></ul><ul><li>Posters </li></ul>
  8. 8. Web-to-Print Brochures Student can fill out an Integrated Inquiry Form to provide their information… Or, you can send an electronic data file to them at any time in the recruitment process
  9. 9. Web-to-Print Brochures Receive a PDF brochure instantly in your e-mail… And a printed hard copy mailed to you a few days later.
  10. 10. Response Rate Stats <ul><ul><li>1% for no personalization or customization </li></ul></ul><ul><ul><li>44% increase by adding a name </li></ul></ul><ul><ul><li>45% increase by adding color </li></ul></ul><ul><ul><li>135% increase by adding a name and color </li></ul></ul><ul><ul><li>500% increase by adding customized information </li></ul></ul>Courtesy of Ken Weber - Hobsons
  11. 11. <ul><li>Proven Increase in Response Rate for Kennesaw State University </li></ul><ul><ul><li>3-4% of direct mail brochure requests = applications </li></ul></ul><ul><ul><li>16% of e-brochure requests = applications </li></ul></ul>Courtesy of Ken Weber - Hobsons
  12. 12. Web-2-Print Benefits <ul><li>Improve response rates </li></ul><ul><li>Immediate response to students inquiries </li></ul><ul><li>Re-emphasize your message </li></ul><ul><li>Makes printing a snap </li></ul><ul><li>Saves time & money </li></ul>
  13. 13. EMT Additional Features <ul><li>Group instant chat </li></ul><ul><li>Blogs </li></ul><ul><li>Social networking </li></ul><ul><li>Virtual advisor </li></ul><ul><li>Voice marketing </li></ul><ul><li>Text messaging </li></ul>