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Mobile Disruption & the Power of Multimedia Feedback - Confirmit

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  • 1. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by
  • 2. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  • 3. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  • 4. 1 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved Mobile Disruption & the Power of Multimedia Feedback Jason Jacobs, Mobile Solutions Engineer Mobile is the channel to use when feedback really counts
  • 5. 2 Copyright © 2014 Confirmit. All Rights Reserved Selfie or Not?
  • 6. 3 Copyright © 2014 Confirmit. All Rights Reserved Selfie or Not?
  • 7. 4 Copyright © 2014 Confirmit. All Rights Reserved Selfie or Not?
  • 8. 5 Copyright © 2014 Confirmit. All Rights Reserved Agenda VALUE OF IMAGES & GPS SAMPLE PROGRAM USING IMAGES & GPS 01 02 03 MOBILE INSIGHTS
  • 9. 6 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved 01MOBILE INSIGHTS
  • 10. 7 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 6.92 billion What we’re willing to give up to keep our smartphones • Willing to exchange for internet usage on smartphone Beer Chocolate Superbowl Tickets High Heels Cable TV 43% 36% 34% 26% 20%
  • 11. 8 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 327.6 Million U.S.>90% 6.9 Billion Smartphones in World 1.5 Billion >20% Of the world’s Population now has a smartphone Mobile Phone Owners – All Device Types Smartphone Owners 181.4 Million http://www.go-gulf.com/blog/smartphone/
  • 12. 9 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights Cell Phones fill St. Peter’s Square to Capture History
  • 13. 10 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 2011 2012 Smartphone Use in Web Surveys 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 2009 2010 Firms Offering Mobile Research 6.7% 13.1% 6% 18%
  • 14. 11 Copyright © 2014 Confirmit. All Rights Reserved Mobile as a Feedback Channel Attitude and state of mind Direction or Goal Location TimeIdentity and Preferences
  • 15. 12 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved 02VALUE OF IMAGES AND GPS
  • 16. 13 Copyright © 2014 Confirmit. All Rights Reserved Using Multimedia
  • 17. 14 Copyright © 2014 Confirmit. All Rights Reserved Samsung Oscar Selfie
  • 18. 15 Copyright © 2014 Confirmit. All Rights Reserved In Store Selfie: Ted Baker
  • 19. 16 Copyright © 2014 Confirmit. All Rights Reserved In Store Selfie: Ted Baker
  • 20. 17 Copyright © 2014 Confirmit. All Rights Reserved Online Presence Selfie
  • 21. 18 Copyright © 2014 Confirmit. All Rights Reserved In Store Selfie: Ted Baker • Drive Excitement & engagement to their brand • Traffic into stores • See a growth in sales
  • 22. 19 Copyright © 2014 Confirmit. All Rights Reserved Online Presence Selfie: Warby Parker
  • 23. 20 Copyright © 2014 Confirmit. All Rights Reserved Online Presence Selfie: Warby Parker Value for Customers • Receive feedback from friends and from Warby Parker experts Value for Warby Parker • Receive feedback and increase social media presence • Campaign helped boost online sales by 200%
  • 24. 21 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved 03SAMPLE PROGRAM USING IMAGES & GPS
  • 25. 22 Copyright © 2014 Confirmit. All Rights Reserved Okabashi Photo Contest
  • 26. 23 Copyright © 2014 Confirmit. All Rights Reserved Three Stages to a Successful Program DEFINE LISTEN ACT
  • 27. 24 Copyright © 2014 Confirmit. All Rights Reserved Define Objectives • Financial - Increase in sales • Financial - Reduction of content creation costs • Customer Experience - Increase of third party endorsement of Okabashi products
  • 28. 25 Copyright © 2014 Confirmit. All Rights Reserved Listen Mobile Web SurveySurvey App Company App
  • 29. 26 Copyright © 2014 Confirmit. All Rights Reserved Listening to Respondents On Location
  • 30. 27 Copyright © 2014 Confirmit. All Rights Reserved Act – Results That You Can Use!
  • 31. 28 Copyright © 2014 Confirmit. All Rights Reserved Act – Visual Analysis of Insights
  • 32. 29 Copyright © 2014 Confirmit. All Rights Reserved Okabashi Results • Customer Experience - 150 photos uploaded to main website • Financial - 40% increase in incremental conversions • Financial - 15% increase in revenue
  • 33. 30 Copyright © 2014 Confirmit. All Rights Reserved Mobile Really Counts!
  • 34. 31 Copyright © 2014 Confirmit. All Rights Reserved Creating a Respondent Profile RESPONDENT Videos Gender
  • 35. 32 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved Jason Jacobs, Mobile Solutions Engineer jason.jacobs@confirmit.com Thank You
  • 36. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  • 37. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  • 38. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by

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