May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chic...
1
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Disruption
& the ...
2
Copyright © 2014 Confirmit. All Rights Reserved
Selfie or Not?
3
Copyright © 2014 Confirmit. All Rights Reserved
Selfie or Not?
4
Copyright © 2014 Confirmit. All Rights Reserved
Selfie or Not?
5
Copyright © 2014 Confirmit. All Rights Reserved
Agenda
VALUE OF IMAGES & GPS
SAMPLE PROGRAM USING IMAGES & GPS
01
02
03
...
6
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
01MOBILE INSIGHTS
7
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Insights
6.92 billion
What we’re willing to give up to keep our s...
8
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Insights
327.6 Million
U.S.>90%
6.9 Billion
Smartphones in
World
...
9
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Insights
Cell Phones fill St. Peter’s Square to Capture History
10
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Insights
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
2011 2012
Smart...
11
Copyright © 2014 Confirmit. All Rights Reserved
Mobile as a Feedback Channel
Attitude and state
of mind
Direction or Go...
12
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
02VALUE OF IMAGES AND G...
13
Copyright © 2014 Confirmit. All Rights Reserved
Using Multimedia
14
Copyright © 2014 Confirmit. All Rights Reserved
Samsung Oscar Selfie
15
Copyright © 2014 Confirmit. All Rights Reserved
In Store Selfie: Ted Baker
16
Copyright © 2014 Confirmit. All Rights Reserved
In Store Selfie: Ted Baker
17
Copyright © 2014 Confirmit. All Rights Reserved
Online Presence Selfie
18
Copyright © 2014 Confirmit. All Rights Reserved
In Store Selfie: Ted Baker
• Drive Excitement & engagement to
their bra...
19
Copyright © 2014 Confirmit. All Rights Reserved
Online Presence Selfie: Warby Parker
20
Copyright © 2014 Confirmit. All Rights Reserved
Online Presence Selfie: Warby Parker
Value for Customers
• Receive feed...
21
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
03SAMPLE PROGRAM USING ...
22
Copyright © 2014 Confirmit. All Rights Reserved
Okabashi Photo Contest
23
Copyright © 2014 Confirmit. All Rights Reserved
Three Stages to a Successful Program
DEFINE LISTEN ACT
24
Copyright © 2014 Confirmit. All Rights Reserved
Define
Objectives
• Financial - Increase in sales
• Financial - Reducti...
25
Copyright © 2014 Confirmit. All Rights Reserved
Listen
Mobile Web SurveySurvey App Company App
26
Copyright © 2014 Confirmit. All Rights Reserved
Listening to Respondents On Location
27
Copyright © 2014 Confirmit. All Rights Reserved
Act – Results That You Can Use!
28
Copyright © 2014 Confirmit. All Rights Reserved
Act – Visual Analysis of Insights
29
Copyright © 2014 Confirmit. All Rights Reserved
Okabashi Results
• Customer Experience - 150 photos uploaded to
main we...
30
Copyright © 2014 Confirmit. All Rights Reserved
Mobile Really Counts!
31
Copyright © 2014 Confirmit. All Rights Reserved
Creating a Respondent Profile
RESPONDENT
Videos
Gender
32
Copyright © 2014 Confirmit. All Rights Reserved
Copyright © 2014 Confirmit. All Rights Reserved
Jason Jacobs, Mobile So...
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chic...
May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by
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Mobile Disruption & the Power of Multimedia Feedback - Confirmit

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Transcript of "Mobile Disruption & the Power of Multimedia Feedback - Confirmit "

  1. 1. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by
  2. 2. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  3. 3. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  4. 4. 1 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved Mobile Disruption & the Power of Multimedia Feedback Jason Jacobs, Mobile Solutions Engineer Mobile is the channel to use when feedback really counts
  5. 5. 2 Copyright © 2014 Confirmit. All Rights Reserved Selfie or Not?
  6. 6. 3 Copyright © 2014 Confirmit. All Rights Reserved Selfie or Not?
  7. 7. 4 Copyright © 2014 Confirmit. All Rights Reserved Selfie or Not?
  8. 8. 5 Copyright © 2014 Confirmit. All Rights Reserved Agenda VALUE OF IMAGES & GPS SAMPLE PROGRAM USING IMAGES & GPS 01 02 03 MOBILE INSIGHTS
  9. 9. 6 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved 01MOBILE INSIGHTS
  10. 10. 7 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 6.92 billion What we’re willing to give up to keep our smartphones • Willing to exchange for internet usage on smartphone Beer Chocolate Superbowl Tickets High Heels Cable TV 43% 36% 34% 26% 20%
  11. 11. 8 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 327.6 Million U.S.>90% 6.9 Billion Smartphones in World 1.5 Billion >20% Of the world’s Population now has a smartphone Mobile Phone Owners – All Device Types Smartphone Owners 181.4 Million http://www.go-gulf.com/blog/smartphone/
  12. 12. 9 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights Cell Phones fill St. Peter’s Square to Capture History
  13. 13. 10 Copyright © 2014 Confirmit. All Rights Reserved Mobile Insights 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 2011 2012 Smartphone Use in Web Surveys 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 2009 2010 Firms Offering Mobile Research 6.7% 13.1% 6% 18%
  14. 14. 11 Copyright © 2014 Confirmit. All Rights Reserved Mobile as a Feedback Channel Attitude and state of mind Direction or Goal Location TimeIdentity and Preferences
  15. 15. 12 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved 02VALUE OF IMAGES AND GPS
  16. 16. 13 Copyright © 2014 Confirmit. All Rights Reserved Using Multimedia
  17. 17. 14 Copyright © 2014 Confirmit. All Rights Reserved Samsung Oscar Selfie
  18. 18. 15 Copyright © 2014 Confirmit. All Rights Reserved In Store Selfie: Ted Baker
  19. 19. 16 Copyright © 2014 Confirmit. All Rights Reserved In Store Selfie: Ted Baker
  20. 20. 17 Copyright © 2014 Confirmit. All Rights Reserved Online Presence Selfie
  21. 21. 18 Copyright © 2014 Confirmit. All Rights Reserved In Store Selfie: Ted Baker • Drive Excitement & engagement to their brand • Traffic into stores • See a growth in sales
  22. 22. 19 Copyright © 2014 Confirmit. All Rights Reserved Online Presence Selfie: Warby Parker
  23. 23. 20 Copyright © 2014 Confirmit. All Rights Reserved Online Presence Selfie: Warby Parker Value for Customers • Receive feedback from friends and from Warby Parker experts Value for Warby Parker • Receive feedback and increase social media presence • Campaign helped boost online sales by 200%
  24. 24. 21 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved 03SAMPLE PROGRAM USING IMAGES & GPS
  25. 25. 22 Copyright © 2014 Confirmit. All Rights Reserved Okabashi Photo Contest
  26. 26. 23 Copyright © 2014 Confirmit. All Rights Reserved Three Stages to a Successful Program DEFINE LISTEN ACT
  27. 27. 24 Copyright © 2014 Confirmit. All Rights Reserved Define Objectives • Financial - Increase in sales • Financial - Reduction of content creation costs • Customer Experience - Increase of third party endorsement of Okabashi products
  28. 28. 25 Copyright © 2014 Confirmit. All Rights Reserved Listen Mobile Web SurveySurvey App Company App
  29. 29. 26 Copyright © 2014 Confirmit. All Rights Reserved Listening to Respondents On Location
  30. 30. 27 Copyright © 2014 Confirmit. All Rights Reserved Act – Results That You Can Use!
  31. 31. 28 Copyright © 2014 Confirmit. All Rights Reserved Act – Visual Analysis of Insights
  32. 32. 29 Copyright © 2014 Confirmit. All Rights Reserved Okabashi Results • Customer Experience - 150 photos uploaded to main website • Financial - 40% increase in incremental conversions • Financial - 15% increase in revenue
  33. 33. 30 Copyright © 2014 Confirmit. All Rights Reserved Mobile Really Counts!
  34. 34. 31 Copyright © 2014 Confirmit. All Rights Reserved Creating a Respondent Profile RESPONDENT Videos Gender
  35. 35. 32 Copyright © 2014 Confirmit. All Rights Reserved Copyright © 2014 Confirmit. All Rights Reserved Jason Jacobs, Mobile Solutions Engineer jason.jacobs@confirmit.com Thank You
  36. 36. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  37. 37. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  38. 38. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by
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