Métricas Web com Google Analytics: indo muito além das visitas
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Métricas Web com Google Analytics: indo muito além das visitas

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Serão apresentados casos práticos ilustrados com telas da ferramenta e com as linhas de código que fazem a mágica, para mostrar quão perto estamos de métricas que agregam valor ao negócio.

Serão apresentados casos práticos ilustrados com telas da ferramenta e com as linhas de código que fazem a mágica, para mostrar quão perto estamos de métricas que agregam valor ao negócio.

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Métricas Web com Google Analytics: indo muito além das visitas Métricas Web com Google Analytics: indo muito além das visitas Presentation Transcript

  • PHMonday, February 4, 13
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  • Em código: <script type="text/javascript"> _gaq.push([_addTrans, "764490", "Wine.com.br", "63.50", "0.00", "0.00", "", "", ""]); _gaq.push([_addItem, "764490", "3170", "Champagne Montaudon Brut", "Vinhos", "72.00", "1"]); _gaq.push([_trackTrans]); </script> 40Monday, February 4, 13
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  • Em código: http://www.wine.com.br/prod5995.html? utm_source=CLIENTES&utm_medium=MAIL_MARKETING&utm_campaign= BODEGA_GOULART_C_CLASSICO_2010&utm_content=28_01_2013 42Monday, February 4, 13
  • Em código: http://www.wine.com.br/prod5995.html? utm_source=CLIENTES &utm_medium=MAIL_MARKETING &utm_campaign=BODEGA_GOULART_C_CLASSICO_2010 &utm_content=28_01_2013 43Monday, February 4, 13
  • Em código: http://www.meuproduto.com.br/ utm_source=CADASTROS &utm_medium=MAIL_MARKETING &utm_campaign=LANCAMENTO &utm_content=31_12_2013 44Monday, February 4, 13
  • Em código: http://www.meuproduto.com.br/? utm_source=GAZETAONLINE &utm_medium=BANNER &utm_campaign=LANCAMENTO &utm_content=250X250_VERMELHO 45Monday, February 4, 13
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  • <a href="javascript:gerarBoleto(234651)" onclick=" _gaq.push([_trackPageview, /virtual/checkout/pagamento/boleto/ gerar]); " >Gerar boleto para Impress&atilde;o</a>Monday, February 4, 13
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  • <a href="javascript:Show()" onClick=" _gaq.push([_trackEvent, Receipt, Ver detalhe da compra]); ">Ver Detalhes da Compra</a>Monday, February 4, 13
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  • Em código: <a href="javascript:Show()" onClick=" _gaq.push([_trackEvent, Saída do Site, Blog do Sommelier]); ">Ver Detalhes da Compra</a> 58Monday, February 4, 13
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  • Em código: <a href="javascript:Show()" onClick=" _gaq.push([_trackEvent, Vídeo, Play, 360]); ">Ver Detalhes da Compra</a> 61Monday, February 4, 13
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  • Em código: <a href="javascript:Show()" onClick=" _gaq.push([_trackEvent, Rodapé, Site Blindado); ">Ver Detalhes da Compra</a> 63Monday, February 4, 13
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