The Perfect Local Media Company in 2014:
          A Composite Sketch


                                 Sebastien Provenc...
Social Media: 2004-2009
  Maturity of the blogosphere
  Arrival of social Yellow Pages
  (Yelp, Qype, TrustedPlaces, etc.)...
Can We Extrapolate
Future Local Media Features?
                        Social Media Landscape
Activity Streams
                   Display internal and
                   external activities,
                   some a...
Identity System & Social Graph




Leverage an existing social graph with a friend system
          (synchronous or asynch...
Status Updates & Real-Time Conversations




Enable status updates and conversations between users
  & merchants. Don’t fo...
User Content




  A basic social building block: ratings, reviews,
  comments, blog posts, citizen journalism, etc.
Trends & Top Lists




Trending topics/filters/lists will be needed to organize
         content and cut through the noise
Geo-Localisation & Hyperlocal/Neighborhood




Automatic detection of location is fundamental, maybe
to the neighborhood l...
Questions & Answers




 Internet users have a lot of questions and search
        engines don’t have all the answers.
Distributed Content,
Features & Business Model (API, RSS)




  The Web is fragmented. You need to deportalize your
   con...
E-mail




  Thought e-mail was gone? Think again. Useful to
    provide incentive to come back to your site.
Reward Systems




  Human behaviours can be influenced by reward
   systems. "Reality is broken. Why aren't game
    desi...
Check-in




    Checking in is now a required feature for
               mobile local apps
Sharing and Short-form URLs




Sharing is a key social feature and a short-form URL is
            now needed to share in...
Community managers




          Not exactly a feature but a requirement nonetheless.
           Humans are needed to mana...
Summary

 Many interesting new social features
 Did I forget any?
 Does this create a compelling local media
 story?
Thank You!


       Sebastien Provencher
         Co-founder, Praized Media
      sprovencher@praizedmedia.com
        htt...
Upcoming SlideShare
Loading in...5
×

The Perfect Local Media Company Sebastien Provencher Lss 09 Presentation November 2009 Final

1,244

Published on

Local Social Summit - Lab: What does the Perfect Local Media Company Look Like in 5 Years Time? The final session of the Summit is an interactive session where we put togther the ultimate specification for the killer local media company of the near future. Leader: Seb Provencher.

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,244
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
21
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "The Perfect Local Media Company Sebastien Provencher Lss 09 Presentation November 2009 Final"

  1. 1. The Perfect Local Media Company in 2014: A Composite Sketch Sebastien Provencher 1 Co-founder, Praized Media sprovencher@praizedmedia.com
  2. 2. Social Media: 2004-2009 Maturity of the blogosphere Arrival of social Yellow Pages (Yelp, Qype, TrustedPlaces, etc.) Arrival of social news (Digg, Reddit, Mixx) Explosion of social networking (MySpace, Linkedin, Facebook, etc.) Growth of real-time media (Twitter, Friendfeed)
  3. 3. Can We Extrapolate Future Local Media Features? Social Media Landscape
  4. 4. Activity Streams Display internal and external activities, some automated, some human, in a reverse chronological order Aggregation of activities, content and reviews Enabling interaction on the activity stream is important (like, comment, share)
  5. 5. Identity System & Social Graph Leverage an existing social graph with a friend system (synchronous or asynchronous)
  6. 6. Status Updates & Real-Time Conversations Enable status updates and conversations between users & merchants. Don’t forget conversation threading.
  7. 7. User Content A basic social building block: ratings, reviews, comments, blog posts, citizen journalism, etc.
  8. 8. Trends & Top Lists Trending topics/filters/lists will be needed to organize content and cut through the noise
  9. 9. Geo-Localisation & Hyperlocal/Neighborhood Automatic detection of location is fundamental, maybe to the neighborhood level but is there enough content in smaller areas?
  10. 10. Questions & Answers Internet users have a lot of questions and search engines don’t have all the answers.
  11. 11. Distributed Content, Features & Business Model (API, RSS) The Web is fragmented. You need to deportalize your content and business model and integrate yourself where local conversations are happening
  12. 12. E-mail Thought e-mail was gone? Think again. Useful to provide incentive to come back to your site.
  13. 13. Reward Systems Human behaviours can be influenced by reward systems. "Reality is broken. Why aren't game designers trying to fix it?" - Jane McGonigal
  14. 14. Check-in Checking in is now a required feature for mobile local apps
  15. 15. Sharing and Short-form URLs Sharing is a key social feature and a short-form URL is now needed to share in Twitter
  16. 16. Community managers Not exactly a feature but a requirement nonetheless. Humans are needed to manage your community. Image source: http://www.pisitoenmadrid.com
  17. 17. Summary Many interesting new social features Did I forget any? Does this create a compelling local media story?
  18. 18. Thank You! Sebastien Provencher Co-founder, Praized Media sprovencher@praizedmedia.com http://blogs.praized.com/seb Twitter: @sebprovencher
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×