7. Are there clear goals and KPIs in place?
(Beyond just CPM improvement)
8. What visibility measures are in place?
Brand safe content / fraud detection
Above the fold / in-view
Competitor ads / multiple ads
9. Are there robust SLAs in place?
Agency will seek to prevent Brand ‘x’ from appearing
on websites that are of a pornographic, defamatory,
obscene or illegal nature including without limit,
websites with salacious or extremist content, peer-to-
peer or file sharing sites or their applications,
shareware or spyware sites, sites concerning guns or
firearms, or sites containing content related to illegal
9. What reporting will be available?
Integrated campaign reporting across PO&E
Optimal reach / frequency
Time to conversion?
Head of Digital, MediaSense
T: +44 203 005 6005
M: +44 7813 112 471