Real Time Advertising: Event Introduction by MediaSense

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Real Time Advertising: Why we are here today. An introduction to the event by MediaSense.

Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com

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Real Time Advertising: Event Introduction by MediaSense

  1. 1. ARE ADVERTISERS READY FOR THE REAL-TIME REVOLUTION? HOW REAL-TIME ADVERTISING IS CHANGING MEDIA #REALTIMEREV
  2. 2. “Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important. For some reason” Jimmy Kimmel, Comedian
  3. 3. The new superhero..
  4. 4. …facing an image problem
  5. 5. A complexity issue.. ‘DSP’ ‘SSP’ ‘DMP’ ‘ATD’ ‘ITD’ ‘dCPM’ ‘oCPM’ ‘Self-serve’ ‘FBX’ ‘First party’ ‘Third party’ ‘First look’ ‘Black list’ ‘White list’ ‘Private network’ ‘Tech agnostic’ ‘Remnant’ ‘Brand safe’ ‘RTB’
  6. 6. A transparency issue..
  7. 7. “I find it fascinating every time we talk about agency trading desks we talk first about the business model. When you're looking at consumer products, how often does the consumer look at the product and say, 'Let's talk about the business model before we talk about the value that product is creating.’” Brian Lesser, CEO of WPP's Xaxis A perception issue..
  8. 8. A quality issue..
  9. 9. An education issue.. Source: 2014 Association of National Advertisers and Forrester study
  10. 10. Brands doing it for themselves.. Source: 2013 CMO Club survey of 600 US CMOs
  11. 11. 9.00am – 9.10am Introduction: Ryan Kangisser, MediaSense 9.10am – 9.25am Why real-time advertising is game changing, Martin Kelly, Infectious Media 9.25am – 9.40am How technology & data powers real-time advertising, Tanzil Bukhari, Google 9.40am – 9.55am The changing face of programmatic inventory. Tim Gentry, Guardian 9.55am – 10.25am Panel discussion: How far can advertisers push real-time advertising? 10.25am – 10.40am Break 10.40am – 10.55am How Waitrose went from broadcast to real-time advertising. Caroline Kinsman, Waitrose.com 10.55am – 11.10am Ensuring quality & brand protection, Duncan Trigg, Project Sunblock 11.10am – 11.25am 10 questions to ask before you try. Ryan Kangisser, MediaSense 11.25am – 11.35am Q&A Today’s agenda

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