Samsung Mobiles Blogger Relationship Program Case Study
•
5 likes•2,136 views
The document outlines Samsung's blogger relationship program to generate buzz for their new Galaxy S and Wave smartphones. Key elements included hosting blogger meets in 3 cities with interactive sessions, gaming, and contests on blogs and social media. Over 160 bloggers attended and 120+ published blog posts about the devices. The campaign resulted in over 1500 social media mentions, 2852 tweets using campaign hashtags, and positive feedback from influencers that helped Samsung understand how to improve their products.
![Table of Contents ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (17)
Viewers also liked
Viewers also liked (20)
Similar to Samsung Mobiles Blogger Relationship Program Case Study
Similar to Samsung Mobiles Blogger Relationship Program Case Study (20)
Recently uploaded
Recently uploaded (20)
Samsung Mobiles Blogger Relationship Program Case Study
- 1. Samsung Mobiles Blogger Relationship Program - A Case Study
- 3. Solution
- 4. Strategy
- 6. How can BUZZ be generated about Samsung Mobiles on the web??
- 7. Objectives
- 9. To create buzz on social media through Bloggers
- 10. To get first hand feedback from technology experts about the product and use it for future
- 13. Conduct Bloggers’ Meet across 3 metros: Delhi, Mumbai and Bangalore
- 14. Conduct Pre-Event, On Event and Post Event contests to engage and excite bloggers about the product
- 17. Technical Aspects: Android segment, Bada OS, Smart Phones
- 18. Implementation: Analysis of previous Samsung Blogger Meets, their pitfalls and improvement areas.
- 19. Identified Technology/Mobile Enthusiasts across 3 cities: Delhi, Mumbai and Bangalore for Bloggers Meet
- 21. Our Initiatives Interactive Session with Product Team, Live Gaming Session and Contests
- 22. Our Initiatives Interactive Session with Product Team, Live Gaming Session and Contests
- 23. Participation from Technology Enthusiasts
- 24. A Samsung Branded Program added to the flavor
- 25. Contests
- 27. Contests Contest 1 @Blogs:Bloggers were asked to write about Samsung Wave, Samsung Galaxy S or Bada on their blogs and the blog getting maximum social reactions shall win a Samsung Wave Mobile phone Objective: For Bloggers will create buzz around their blog posts and make fellow people talk about the product, share their blog posts resulting into more awareness Contest 2 @Event: Twitter Trivia on Samsung Galaxy S and Wave was organized Objective: To create an instant buzz on Twitter Contest 3 @Twitter:Posted a Question on “What makes 'Samsung Galaxy S' a classic example of #FutureBeyond thinking?”. The answer which gets maximum number of re-tweets wins a brand new Samsung Galaxy S Objective: To engage more followers, and excite them to explore more about the product. The hashtag defines the brand persona of Samsung Mobiles and the re-tweets add on to the product reach
- 29. Buzz Through Facebook Invitations
- 30. Buzz Through Facebook Contest Promotions
- 31. Buzz Through Facebook Event Details on Facebook
- 33. Buzz Through twitTer Contest on #FutureBeyondon Twitter to engage more followers
- 34. Our Success Story Yes!! You’ve done it, baby!
- 35. Our Success Story 160 Bloggers attended the event in Mumbai, Bangalore and Delhi 120+ Blogs published about the devices and bloggers’ meet experience. The brand got more than 1500 Social Mentions in total
- 36. Our Success Story 2852 tweets (tracked via #sbm and #futurebeyond hashtags) Three times attendance recorded from Samsung’s past Bloggers’ Meet
- 38. Delhi Bloggers’ Reaction http://www.studioaside.com/blog/2010/07/samsung-bloggers-meet/
- 39. Mumbai Bloggers’ Reaction http://masoom.posterous.com/samsung-launches-next-generation-smartphone-g
- 40. Bangalore Bloggers’ Reaction http://www.shaanhaider.com/2010/07/samsung-bloggers-meet-samsung-galaxy-s.html
- 41. Event Buzz
- 42. Event Buzz
- 43. Event Buzz Blog Posts by Participants on Samsung Wave and Galaxy S generated hype through social mentions via tweets, like, share and comments The Blog Posts also helped the Samsung Product Team to get the first hand user review of their product telling What’s Win-Win and What’s Missing!!
- 44. MR Conversations with Influencers Product conversations around Galaxy S v/s iPhone
- 45. YouTube buzz by the bloggers
- 46. Total YOUTUBE Views: 25,698 2986 Views 4260 Views 3245 Views
- 47. Social Media spread of Blogs Reactions Total Tweets – 2208 Total Likes – 3125 Total Clicks – 3850 Total Comments - 2718 Reactions
- 48. Links to a few Blog Posts
- 49. Appreciation from Influencers
- 50. Feedback via witter
- 51. Feedback via Email
- 52. Thank You!
- 53. we@mediaredefined.com +91.9560192520 Please Note: All the pictures used in the presentation belong to their respective owners. We, in no respect, claim them to be our property.