SlideShare a Scribd company logo
1 of 14
W E B MOBILE SOCIAL
Analyze Build Cultivate
2
77FOLLOWER TIPSFOLLOWER TIPS
TWITTERTWITTERforfor
3
1.  ENGAGE  YOUR  CUSTOMER
77% 67%
of shared images
have no reference
to a brand, BUT...
of TWITTER users are
likely to buy from a
brand they follow
COLA
4
TWITTER ENGAGEMENT RATES ARE
17%
19%
Higher  on  the  weekend
Of  brand  tweets  happen  
on  the  weekends
5
36% 40%
of links shared on
Twitter are images
of people respond
better to visual info
than just plain text
6
videos are four timesmore
likely to be shared than branded online video
3.  USE  VIDEOS
7
YouTube videos
are shared on
Twitter
every minute
  
4 DAYS of
8
1. Rise of image-centric social media
Why  are  images  so  popular?
2. Images have become interactive
9
higher  interaction  rate  
for  Tweets  under  
100 characters
4.  KEEP  IT   SHORT
21%
10
5.  USE  #HASHTAGS
retweeted
Tweets with hashtags are
2 TIMES more likely
to be
more  engagement  when  the  
magic  number  of  1  to  2
hashtags  is  used    
21%
11
INDEX EMOTIONS - #Vague #OhNoHeDidnt
IDENTIFY A BRAND - #Ferrari
RECOMMEND A PRODUCT - #BestRead
FIND EXPERTS - #AskAgent
CONNECT W/LIKE-MINDED PEOPLE - #MemoirChat
What  can  hashtags  do?
12
6.  ASK   FOR   RETWEETS
92% 26%
of retweets are
based on
“interesting content.”
Only are due
to inclusion of
“please RT!”
in the tweet
13
7.  USE   CONTESTS
One contest can increase
your followers by
100s or 1000s
Thank you!
14

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7 Follower Tips for Twitter