1. How(Brands(Stay(in(Sync(with(
the(Hyper(Connected(Consumer(
Property(of(Networked(Insights(

2. Consumer data is now everywhere!
Consumer)Data)
is)Everywhere!(
2( ©(2011((Networked(Insights(

3. World’s(largest(group(
of(unbiased(and(
unaided(opinions(
Million) (
people)can’t) Over(2(billion(posts(
per(month(
be)wrong(
3( ©(2011((Networked(Insights(

4. Adult(Social(Networking(Site(Use((2005Y2011)(
The(percentage(of(all(adult(internet(users(
who(use(social(networking(sites(since(2005(
70%( 65%)
61%)
60%(
50%( 46%)
40%(
29%) 43%) Ever)
30%(
38%)
Yesterday)
20%( 16%) 27%)
8%) 20%)
10%(
9%)
0%( 2%)
2005) 2006) 2007) 2008) 2009) 2010) 2011)
Source:(Pew(Research(Center’s(Internet(&(American(Life(Project(surveys:(February(2005,(August(2006,(
May(2008,(April(2009,(May(2010,(and(May(2011.(
4( ©(2011((Networked(Insights(

5. The(Good(‘Ole(Way(
Today’s) Typical)
Source) Time/Cost)
Analysis) Sample)Size)
Focus(groups/( Months/(
Segmenta_on( 5Y500(
Surveys/panels( $500kY1mm+(
E(or(Q(Scores/(
Brand(&(Celebrity( 500( Days/$20k(
Private(communi_es(
Subscrip_on/(
TV/Media( Nielsen( 35,000( $500k+(
Months/$??(
Market(sizing/(
McKinsey/( Months/(
Compe__ve( 50Y500(
Booz/BCG( $1mm+(
assessment(
Cost)a)lot)–)Takes)a)long)Time!)
Plajorm(of(Informa_on(
Loyalty( Brand(
5( Direct( Promo_on( ©(2011((Networked(Insights(

6. Tradi_onal(Metrics(
You)will)not)beat)your)
compeOOon)by)copying)their)
approach.)
You)need)to)work)at)
the)speed)of)your)
6(
customer!!!) ©(2011((Networked(Insights(

7. Decisions(being(made(on(Disparate(Data(sources(
Data)
Sources*)
BRANDS)
Focus)Groups)
TV/MEDIA)
Surveys,)Panels)
MUSIC)
E/Q)scores) CELEBRITIES)
Private) TOPICS)
CommuniOes)
GAMES)
Nielsen)
MOVIES)
McKinsey/) Jan) Feb) Mar) Apr) May) Jun) Jul) Aug) Sep) Oct) Nov) Dec)
Booz/BCG)
Decision) Decision) Decision)
InformaOon)available)in)weeks)to)months)
7( ©(2011((Networked(Insights(

8. Can(You(Be(More(Efficient(and(Effec_ve?(
Source:(Forrester(Research(
8( ©(2011((Networked(Insights(

9. Brands)are)
lebng)opportunity)slip)
Brands)are)
through)the)cracks.)
lebng)a)lot)
of)data)slip)
through)the)
cracks.)
9( ©(2011((Networked(Insights(

10. Consumer(Data(Is(Available(NOW(for(Analysis(
Data)
Sources*) BRANDS)
Social)Networks) TV/MEDIA)
Comments) MUSIC)
on)Websites) CELEBRITIES)
Blogs)&)Forums) TOPICS)
Mobile)Data) GAMES)
GeoeLocaOon) MOVIES)
Data) Jan) Feb) Mar) Apr) May) Jun) Jul) Aug) Sep) Oct) Nov) Dec)
CommuniOes) Decision) Decision) Decision)
Decisions)are)Omely)
10( ©(2011((Networked(Insights(

11. AUDIENCE(SYNC(
Leverage(what(consumers(share(about(their(lives(to(
stay(in(sync(with(your(audience(–(in(real;<me(
BRAND(

12. AUDIENCE(SYNC(
Audience)Sync(
(Synchronize(your(media(and(content(to(known(and(discovered(audiences(
(
(
Current)Media)Plan)
(
(
Primary(Audiences( (
Segment(Sizing( Trending(
Secondary(Audiences( (
Media(Decisions( Content((Decisions(
(
Plaform)of)InformaOon)
(
Unlock)the( (
(
Audience( (
(
Define( (
the)Who) (
(
12( ©(2011((Networked(Insights(

13. Case(Studies(
13( ©(2011((Networked(Insights(

14. Audience(Sync(to(Maximize(a(New(Launch(
SituaOon))
Find(customers(interested(in(similar(type(
of(product((in(this(case(Genre)(
SoluOon))
What(are(the(characteris_cs(of(what(they(
like((in(this(case(characters,(messaging)(
RecommendaOons((
Separate(brand(messaging(–(introduce(
various(forms(of(media(earlier(
(
Results( New(launch(was(a(huge(success,(renewed(for(
another(season,(Increased(audience(by(20%(
14( ©(2011((Networked(Insights(

15. Audience(Sync(to(Maximize(Reach(
SituaOon))
Find(audience(and(extend(brand(deeper(
into(their(awareness)
SoluOon))
Target(sports(enthusiasts)
RecommendaOons((
Sport(Enthusiasts(watched(Walking(Dead(
during(NFL(half(_me.(Buying(Walking(
Dead(and(extend(brand(awareness,(reach(
and(frequency.)
Results( Increase(reach(without(having(to(buy(
premium(adver_sing((
15( ©(2011((Networked(Insights(

16. It’s(All(in(the(Timing((And(Ac_va_on)(
What’s)Being)
Discussed)
“Has*anyone*seen*this?*I*was*
watching*the*premier*of*The*
Walking*Dead*last*night*and*
a*commercial*came*on*with*
a*Corolla*S*that*was*driving*
through*zombies.*It*was*
amazing!*I*got*so*excited*I*
almost*did*a*backflip*out*of*
my*bed.”**ToyotanaOon.com)
16( ©(2011((Networked(Insights(

17. Audience(Sync(To(Outsmart(the(Compe__on(
Situation
Some_mes(other(brands(beat(you(
to(the(punch(and(buy(up(an(exclusive(
on(TV(
Solution
Iden_fy(the(same(audience(online(
and(show(you(how(to(reach(the(same(
impact(at(a(frac_on(of(the(price(
Results( How(to(make($2(million(dollars(of(ad(budget(
deliver($42(million(dollars(of(payback((
17( ©(2011((Networked(Insights(

18. Knowing(what’s(important…(
Brands)
…in)the)life)of)your))
Movies) customer)allows)you)
TV)
to)make)beher)
markeOng)decisions!)
Topics)
Music)
Games)
CelebriOes)
18( ©(2011((Networked(Insights(

19. Why(Networked(Insights?*
1.) We(have(been(in(the(business(of(extrac_ng(value(
from(social(data(for(over)5)years)
2.) We(are(working(at(scale(across(marke_ng(and(media(
In(2011(Networked(Insights’(clients(will(use(our(analy_cs(
to(inform(and(measure(($5)billion)of)media)spend)
19( ©(2011((Networked(Insights(

20. Ques_ons? (
(
Dan(Neely(
CEO(
Networked(Insights((((
daniel.neely@networkedinsights.com(
(
20( ©(2011((Networked(Insights(