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Time to Act: How Semantic Technology can Meet the Challenge of Social Content Monetization The Semantic Web Media Summit 2011 Michael T. Petit, Founder & CIO
Theme of this Discussion The Semantic Web, and Semantic Technology, are No Longer just a Cause, but a Tangible, Effective Tool for the Publisher. The Rise of Social Media has Complicated the Publishing/Media Model: that Tool is now Indispensible. We can Act Now , and Affect both the Top Line and the Bottom Line.
The Time-honored Model: It Starts with Content…
… Reach/Shelf Life is Multiplied (Repurposing, Syndication…)
… and Value is Optimized (mostly through Advertising)
But there are New Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meeting the Challenge The Semantic One-Two Punch
Meeting the Challenge ,[object Object],[object Object],[object Object],[object Object],The Semantic One-Two Punch
Meeting the Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Semantic One-Two Punch
The OpenAmplify Vision for Social Content OpenAmplify Believes that the Fullest Possible Monetization of Social Content will be Delivered through the Combination of Understanding and Classification.
Understanding Comes First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],?
Classifying it Makes it Actionable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits are Tangible: “ Return on Content ” ,[object Object],[object Object],[object Object],[object Object],[object Object]
We can DO this! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let ’ s Talk About It ,[object Object],[object Object],[object Object],[object Object]
Let ’ s Talk About It: Panel Discussion ,[object Object],[object Object],[object Object],[object Object]

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Mike Petit Presentation

  • 1. Time to Act: How Semantic Technology can Meet the Challenge of Social Content Monetization The Semantic Web Media Summit 2011 Michael T. Petit, Founder & CIO
  • 2. Theme of this Discussion The Semantic Web, and Semantic Technology, are No Longer just a Cause, but a Tangible, Effective Tool for the Publisher. The Rise of Social Media has Complicated the Publishing/Media Model: that Tool is now Indispensible. We can Act Now , and Affect both the Top Line and the Bottom Line.
  • 3. The Time-honored Model: It Starts with Content…
  • 4. … Reach/Shelf Life is Multiplied (Repurposing, Syndication…)
  • 5. … and Value is Optimized (mostly through Advertising)
  • 6.
  • 7. Meeting the Challenge The Semantic One-Two Punch
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  • 10. The OpenAmplify Vision for Social Content OpenAmplify Believes that the Fullest Possible Monetization of Social Content will be Delivered through the Combination of Understanding and Classification.
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  • 16.