Social Media Workshop for the Customer Relationship Management Association in Atlanta


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Sherry Heyl\'s interactive workshop session conduced at CRMA Atlanta\'s breakfast event on Social Media 3.0 - The New Corporate Responsibility - June 17th, 2009

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Social Media Workshop for the Customer Relationship Management Association in Atlanta

  1. 1. Social Media Workshop © Concept Hub, Inc Provided by
  2. 2. A Few Definitions <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Social Media Marketing </li></ul>
  3. 3. Goal Setting - What types of goals are most appropriate for an online network? <ul><li>Feedback </li></ul><ul><li>Scheduling </li></ul><ul><li>Brainstorming and Sharing Ideas </li></ul><ul><li>Call for action and empowerment </li></ul>
  4. 4. First Check Point <ul><li>to Accept a Problem Situation is... </li></ul><ul><li>to commit your energies to an aim or goal </li></ul><ul><li>to establish motives and become motivated </li></ul><ul><li>to get started and keep moving </li></ul><ul><li>to revise existing priorities </li></ul><ul><li>to decide to make a dream come true </li></ul><ul><li>to assume responsibility for realizing an intention </li></ul><ul><li>to agree; contract; sign a pact </li></ul><ul><li>to take on another 'passenger' </li></ul>Source: Universal Traveler
  5. 5. The Second Stage - Analysis <ul><li>To Analyze a Problem Situations is ... </li></ul><ul><li>to become involved in fact-finding </li></ul><ul><li>to research the subject or situation </li></ul><ul><li>to question and compare </li></ul><ul><li>to gather data or information </li></ul><ul><li>to look inside the problem; search for insight </li></ul><ul><li>to examine, dissect, decompose the situation </li></ul><ul><li>to become familiar or friendly with the problem </li></ul>Source: Universal Traveler
  6. 6. Uncovering What You Want to Know With so much information available to an organization these days, a researcher can get tied up in constant research and fall down many various rabbit holes, never providing any true direction for an organization.
  7. 7. 1. Demographics 2. The known values and needs of the the audience 3. List of problems we solve 4. List of solutions we provide 5. Keywords
  8. 8. Casting the Net
  9. 9. What Next? <ul><li>Acceptance </li></ul><ul><li>Analysis </li></ul><ul><li>Definition </li></ul><ul><li>Ideation </li></ul><ul><li>Idea Selection </li></ul><ul><li>Implementation </li></ul><ul><li>Evaluation </li></ul>Source: Universal Traveler
  10. 10. How Will You Measure Success? <ul><li>How do you measure success now? </li></ul>
  11. 11. Enabling the Community to Support Each Other
  12. 12. RSS, RSS Readers, and Tags <ul><li> The Math Equation that Makes Social Media Work </li></ul>
  13. 13. Really Simple Syndication
  14. 14. Syndication and Aggregation <ul><li>By Syndicating your content, you enable your audience to subscribe to the information they want the way they want it. </li></ul><ul><li>A site can be optimized so that it can aggregate content from other sources. </li></ul>
  15. 15. Tag Your It! <ul><li>Categorize Your Content </li></ul><ul><li>Organize Your Content </li></ul><ul><li>Link To Relevant Content </li></ul>
  16. 16. Using Tags for Personal Content
  17. 17. Tagging to Be IT!
  18. 18. Although we recognize the value of an email marketing campaign, such a campaign does not have the reach as a thriving online social network that retains the loyalty of existing customers and acts as a magnet for new customers. Making Your Message Viral
  19. 19. Re - Think Your Email
  20. 20. Social Bookmarking
  21. 21. Time Management? <ul><li>Optimize Current Communications </li></ul><ul><li>Delegate Time and Resources </li></ul><ul><li>Collaborate </li></ul>
  22. 22. Community Management
  23. 23. The Benefits of LENS
  24. 24. QUESTIONS? Sherry Heyl [email_address] 404-386-9801