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Connecting Great Ideas and Great People www.asaecenter.org Content Leaders: Rob Batarla, CPA, MBA, CFO American Physical Therapy Association Andrew S. Goldschmidt, CAE, MBA, Director, Membership/Marketing, National Association of Counties Susan Medick, CPA, CAE, CFO & COO  Automotive Aftermarket Industry Association  Moderator--Erik Schonher, MBA, Vice President, Marketing General, Inc. Finding Common Ground in a Shifting Economy: When Membership and CFO’s Unite! August 16, 2009
Decision-making for the CFO  (Rob Batarla) If you are trying to get a CFO to make a decision, here are some things you will need: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decision-making for the CFO  (Rob Batarla) “Don’t assume that your CFO will always say “no” to spending money  ,[object Object],[object Object]
CFO’s Should Educate the Membership Department (Susan Medick) ,[object Object],[object Object]
CFO’s Should Get to Know the Membership Department (Susan Medick) ,[object Object],[object Object],[object Object]
Seven Strategies for Membership and the CFO to Unite  (Andrew Goldschmidt) ,[object Object],[object Object],[object Object]
Seven Strategies for Membership and the CFO to Unite  (Andrew Goldschmidt) ,[object Object],[object Object]
Seven Strategies for Membership and the CFO to Unite  (Andrew Goldschmidt) ,[object Object],[object Object]
Contact Information Rob Batarla , MBA, CPA, CFO, American Physical Therapy Association—robbatarla@apta.org Andrew S. Goldschmidt , CAE, MBA, Director, Membership/Marketing, National Association of Counties—agoldschmidt@naco.org Susan Medick , CPA, CAE, CFO & COO  Automotive Aftermarket Industry Association—susan.medick@aftermarket.org Erik Schonher , MBA, Vice President, Marketing General, Inc.—eschonher@marketinggeneral.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

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Finding Common Ground In A Shifting Economy When Membership And Cf Os Unite

  • 1. Connecting Great Ideas and Great People www.asaecenter.org Content Leaders: Rob Batarla, CPA, MBA, CFO American Physical Therapy Association Andrew S. Goldschmidt, CAE, MBA, Director, Membership/Marketing, National Association of Counties Susan Medick, CPA, CAE, CFO & COO Automotive Aftermarket Industry Association Moderator--Erik Schonher, MBA, Vice President, Marketing General, Inc. Finding Common Ground in a Shifting Economy: When Membership and CFO’s Unite! August 16, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Contact Information Rob Batarla , MBA, CPA, CFO, American Physical Therapy Association—robbatarla@apta.org Andrew S. Goldschmidt , CAE, MBA, Director, Membership/Marketing, National Association of Counties—agoldschmidt@naco.org Susan Medick , CPA, CAE, CFO & COO Automotive Aftermarket Industry Association—susan.medick@aftermarket.org Erik Schonher , MBA, Vice President, Marketing General, Inc.—eschonher@marketinggeneral.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA