The main presentation covers the following:
1. How to choose good keywords and improve the content you already have
2. Where to put keywords (and how to come up with great ideas for new content)
3. How to check Google Analytics, Webmaster Tools and Gravity Forms for feedback about keywords and traffic on your website
4. How to refine content on your website using the keywords that produce the best results
Clipping is a handy way to collect important slides you want to go back to later.