As a Microsoft Dynamics partner, thought leadership content such as whitepapers, e-books and blogs can differentiate your consultancy from your competitors. It will help to establish credibility, and can act as a springboard to a dialogue between a prospect’s company, and yours. This ebook describes the value of thought leadership content, and the value of partnering with a marketing/sales professional who understands the strategic value Microsoft Dynamics offers to North American businesses.

1. InboundMarketing
Why Microsoft Dynamics Solution Providers Need Thought Leadership
Content
Cloudworker Writing Services

2. 2Inbound Marketing for Microsoft Dynamics Partners
Building a successful Microsoft Dynamics CRM or ERP
practice takes more than just software development expertise
It requires:
• Knowledge of efficient business practices
• Understanding of hierarchical business relationships
• Expertise in select industry verticals
• After a thorough analysis of a company’s business
processes, and understanding of how to mirror those
processes in an intuitive, logical way
• Understanding of how to integrate complementary systems
into your CRM or ERP system, such as:
• Customer, member or partner portals
• File or document management systems
• Industry-specific applications
• Marketing automation solutions
• Analytics/Business Intelligence apps
Today’s customer is looking
to be educated, not just sold
to.
As a Microsoft Dynamics partner, thought leadership content such as whitepapers, e-books and blogs
can differentiate your consultancy from your competitors. It will help to establish credibility, and can act
as a springboard to a dialogue between a prospect’s company and yours.
Mark Burdon, Writer

3. 3Title of the book
Dynamics CRM and ERP Thought Leadership
The ability to target a specific prospect “persona” and create compelling content, and motivate them to
take action is part art, and part science. Moving a lead to the top of your opportunity funnel is just the first step.
Creating “gated content”, meaning a comprehensive whitepaper or strategy guide, is the first step. Along the
buyers journey, there are a number of content pieces which can help to nurture a lead, including:
• Targeted email newsletters
• Blog posts
• Social media interactions
• Data sheets
• Customer success stories
• Webinars
You might already be delivering some of this content online, in combination with print advertising or other media.
Just as your developers and consultants have their special skills, I have writing these sorts of content assets for
several years. Beyond marketing content, I have also written a number of proposals for government and
corporate clients. For many Dynamics partners, spending the time to create quality thought leadership content
requires too much time.
Outsourcing your digital marketing content creation to Cloudworker Writing Services makes good business
sense.
Title of the book

4. 4
Your company went through extensive training and certification to become a Gold or Silver
Dynamics Solution Provider partner. You may have developed custom accelerators for Dynamics
applications like:
• Dynamics CRM
• Dynamics GP
• Dynamics AX
• Dynamics NAV
• Office 365
• Microsoft Azure
Communicating the business value of what you do is where Cloudworker Writing Services comes in.
We can start by interviewing your CRM or ERP practice leads to get a high level understanding of the
messaging you want to deliver, and any calls to action you want to communicate to your clients and/or
prospects.
Inbound Marketing for Microsoft Dynamics Partners

5. 5Inbound Marketing for Microsoft Dynamics Partners
Why Inbound Marketing?
With the proliferation of information available
online, many customers are doing extensive
research about products like Dynamics CRM
or ERP before ever approaching a sales
representative.
Content marketing strategies help your
company to define your:
• Value proposition
• Scope of services
• Key service offerings
• Vision for delivering value
• Industry expertise
• Custom product or service offerings for
Dynamics
• Competencies with ISV offerings such as
Click Dimensions, The Portal Connector or
InsideView
Creating a library of evergreen, reusable
content assets for your business will help you
to share valuable information on social media,
through one-to-one emails or email blasts.
Business to business sales strategies have
changed drastically over the past decade.
Inbound marketing is a customer engagement
channel which can’t be ignored.
If you haven’t worked with a freelance digital marketing professional
before, relax. As an IT sales and marketing professional, with about twenty
years of experience developing marketing and sales messaging for
customers, I am capable of delivering on your content marketing goals.
I am certified by the following organizations:
• Hubspot Inbound Marketing Certified
• MarketingProfs Online Marketing Writing Boot Camp
• Microsoft Cloud Services Certification
• I have a journalism diploma from Loyalist College in Ontario.
• Years of experience working for a Microsoft Dynamics partner, IBM,
Open Text and gShift
• Member of a “virtual agency” with extensive Microsoft Dynamics
experience
• You can see a variety of my articles for a number of client on my
portfolio page at:
http://markburdon.contently.com
Your marketing messaging will be written to your satisfaction, or we can
make revisions (minor revisions included in the original content price, or for
rewrites, a negotiated price based on the reason for the rewrite)
I encourage you to connect with me on LinkedIn or Twitter to learn more
about my background, and some of my existing customers, such as the
ones represented by the logos below.

6. 6
Inbound Marketing for Microsoft Dynamics Partners
Are you Ready to Get Started on an Inbound Marketing Campaign for
your Microsoft Dynamics Consultancy?
Contact Cloudworker Writing Services today!
Mark Burdon
mark@cloudworkersolutions.ca
905-716-1456
http://www.cloudworkerwriting.com