History of Google Local from 2004-2011

The Intersectionof Local & Social
Mike Blumenthal, blumenthals.com/blog
mike@blumenthals.com | Twitter: @mblumenthal

SocialLocal Search

Listings display across different array of devices
Google LocalOne Box
Mobile MapsGoogle DirectionsGoogle Places /w Hotpot
GoogleTV
Google Maps
Google Places
w/Hotpot
Google Car
Google SMS

Listings display across different array of platform & interfaces
Places Search

November 16, 2010 – Hotpot
v
A Social Local Search Engine

1998– Relevancy + Rank
v
Google Search

March 2004– Location + Prominence
v
Google Local

February 2005– Distance
v
Google Maps

March 2005– Verified Business Data
v
Google Local Business Center

April 2005 – Mobile Query Data
v
Google Local for Mobile

April/June 2005 – Personalization
v
Google Search History & Personalized Results

November 2005 – Broad Exposure
v
Google Local Universal Results

May 2007 – Road Geometry
Google Maps - Streetview

June 2007 – Click to Call
Google Maps - iPhone

June 2007 –Sentiment & Review History
v
Google Maps Accepts Reviews

October 2007 – Geo Citations
v
Google Maps Starts Mapping the Geoweb

February 2008 – Neighborhood Data
v
Google Maps allows searches to be refined by user ratings & neighborhoods.

March 2008 – UGC of Business Data
v
Google Maps allows end users to edit
business listings & add new places.

March 2008 – Localized Semantic Categories
v
Google Maps allows unlimitedbusiness categories.

September 2008 – Local User Context
Google releases first Android OS.

February 2009 – Local Spam Fighting
Google Maps is inundated with Locksmith spam.

March 2009 – Proximity & Intent
v
Google Extrapolates Local Intent

June 2009 – SMB Engagement
v
Google Maps Intros LBC Analytics

June 2009 – Tools for National Chains
v
Google Maps Adds Verified Bulk Uploads

July 2009 – Branding of Local
Google Maps Starts Branding of Places

December 2009 – Sentiment Analysis
v
Google Places adds Review Sentiment Analysis

December 2009 – Marketing Local
Google Places Sends out Bling

Dec 2009/Jan 2010 – Fixing Local Data
v
Google Places adds Report a
Problem & Outbound calling

January 2010 – Increasing Local Content
Google Adds Reviews from Blogs& Other Non Traditional sources

Feb 2010– Business Type Modeling
v
Google Places adds‘Nearby places you might like’

February 2010– Monetize Local
Google rolls out local listing ad in limited markets

March 2010 – Service Area Data
v
Google Places Adds Support for Home Business/Service Area

September 2010 – Inbound Sales
Google Places Starts Promoting #800

October 2010 - Broad Public Awareness
v
Google rollouts Places Search

November 2010 – Ratings
v
Google Places Adds Ratings

November 2010 – Likes
v
Google Places Adds Social Likes

Now– Updates & Self Referals
v
Google Places adds friend updates To Maps

Hotpot – Recommendation Engine
v
A Social Local Search Engine

Google Reviews PRE/Post Hotpot
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Google Reviews & Ratings 11/16-01/16
Total Google Reviews Prior to 11/16
3rd Party Reviews
Large City Restaurants
Medium City Restaurants
Small City Restaurants
3rd Party Reviews
©Copyright, 2011 – Mike Blumenthal, Blumenthals.com

Google Reviews PRE Hotpot
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
3rd Party Reviews
Large City Restaurants Medium City Restaurants Small City Restaurants

Google Reviews POST Hotpot
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
3rd Party Reviews

Google Reviews POST Hotpot
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Portland
3rd Party Reviews

The Intersectionof Local & Social

http://blumenthals.com	519
http://ahml.info	334
http://www.scoop.it	124
http://mobilelocalsocial.com	77
http://www.slideshare.net	9
url_unknown	8
http://blog.emo.uk.com	6
http://www.ahml.info	5
http://translate.googleusercontent.com	1
http://webcache.googleusercontent.com	1

History of Google Local from 2004-2011

by Mike Blumenthal on May 20, 2011

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History of Google Local from 2004-2011 — Presentation Transcript