History of Google Local from 2004-2011
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History of Google Local from 2004-2011

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A historical overview of significant Google developments in local, Google Maps and Google Places from 2004 to early 2011.

A historical overview of significant Google developments in local, Google Maps and Google Places from 2004 to early 2011.

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  • IN early January, Gabriela (incredibly well organized)
  • Who named this anyways?What is it anyways? Some would say that Yelp has always had a form of social local search…. In the YP days…. Recovery DiscoveryDefinition for me= Discovery + Friends and Serendipity
  • Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing outDemo the iPhoneVoice is one of the many ways that users will interact with Local going forward…Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone
  • Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing outDemo the iPhoneVoice is one of the many ways that users will interact with Local going forward…Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone
  • A metaphor or achritype for this new type of discovery search….Who are the competitors?BingYelpFacebook
  • I am not a futurist… but rather a materialist…actually a historical materialist…There are consequences of stepping in front of the bus… most of us have an inuit understanding of that… I don’t think that we can predict the future… partiuclarly of something call local social searchI have learned that the best way to get a sideways glance Is to one understand that IF there is a bus…. 1)You need to understand its possible impact2)When it is coming down your street and what put you at the crosswalk at that moment in timeFor me though, I like to understand the path that got both the bus and myself to that point… the path that leads for example from the bycycle, through the Daimler Benz and ford… and up to and including public transportation… It shows that while there many paths that could have been taken at any given point, there are a reason that the paths coalesced and brought me in front of that busLocal Social Seach is much like that…
  • More than 20% of all search queries on Google have local intentOver 2 billion local results a month.
  • 10,000 edits per hour
  • Read quote from Marissa MayerWhat’s that sound? Can you hear her salivating?DailyBeast Interview Jan/11What most excites the always-enthusiastic Mayer is something called "contextual discovery," or "search without search" as she puts it. "We can take your location and your context and what you've been doing and we can just tell you interesting things," she says. Here's an example: "If you're standing in front of a cathedral in Spain, we know from the GPS in your phone where you are, even which way you're facing. If you've never been there before, you're probably a tourist. We can tell you interesting facts about it—when it was built and by who. Or, if you've been walking past it every day, we might show you the news." She emphasizes such features would only work with your explicit permission.
  • 1)Spam at such massive levels validates the economic value of Local2)Google starts the long slog to prevent and limit spam…
  • Led to Tags & BoostTelemarkingSupport
  • IfFacebook has the Social Graph, Google has the Business Graph
  • Limited Rollout in Feb…. #Tags go national in summer and followed up with a simplified Adwords product Boost…. Offers coming soon
  • Google now not only has searcher data on how far folks are willing to travel they can see how far businesses are willing to cover
  • Becomes Boost, Tags and soon Offers
  • Google now not only has searcher data on how far folks are willing to travel they can see how far businesses are willing to cover
  • Guess Just how successful it has been??????
  • LargeNY RestaurantBoston RestaurantChicago RestaurantLos Angeles RestaurantDallas RestaurantSeattle RestaurantSan Francisco RestaurantMidsizeCleveland RestaurantPortland RestaurantBirmingham RestaurantBuffalo RestaurantTucson RestaurantFresno RestaurantOklahoma City RestaurantSmallMidland Tx RestaurantAltoona RestaurantIthaca RestaurantNapa RestaurantBowling Green RestaurantDecatur RestaurantMissoula Restaurant
  • LargeNY RestaurantBoston RestaurantChicago RestaurantLos Angeles RestaurantDallas RestaurantSeattle RestaurantSan Francisco RestaurantMidsizeCleveland RestaurantPortland RestaurantBirmingham RestaurantBuffalo RestaurantTucson RestaurantFresno RestaurantOklahoma City RestaurantSmallMidland Tx RestaurantAltoona RestaurantIthaca RestaurantNapa RestaurantBowling Green RestaurantDecatur RestaurantMissoula Restaurant
  • LargeNY RestaurantBoston RestaurantChicago RestaurantLos Angeles RestaurantDallas RestaurantSeattle RestaurantSan Francisco RestaurantMidsizeCleveland RestaurantPortland RestaurantBirmingham RestaurantBuffalo RestaurantTucson RestaurantFresno RestaurantOklahoma City RestaurantSmallMidland Tx RestaurantAltoona RestaurantIthaca RestaurantNapa RestaurantBowling Green RestaurantDecatur RestaurantMissoula Restaurant
  • IN early January, Gabriela (incredibly well organized)

History of Google Local from 2004-2011 Presentation Transcript

  • 1. The Intersectionof Local & Social
    Mike Blumenthal, blumenthals.com/blog
    mike@blumenthals.com | Twitter: @mblumenthal
  • 2. SocialLocal Search
    Mike Blumenthal, blumenthals.com/blog
    mike@blumenthals.com | Twitter: @mblumenthal
  • 3. Listings display across different array of devices
    Google LocalOne Box
    Mobile MapsGoogle DirectionsGoogle Places /w Hotpot
    GoogleTV
    Google Maps
    Google Places
    w/Hotpot
    Google Car
    Google SMS
  • 4. Listings display across different array of platform & interfaces
    Places Search
  • 5. November 16, 2010 – Hotpot
    v
    A Social Local Search Engine
  • 6.
  • 7.
  • 8. 1998– Relevancy + Rank
    v
    Google Search
  • 9. March 2004– Location + Prominence
    v
    Google Local
  • 10. February 2005– Distance
    v
    Google Maps
  • 11. March 2005– Verified Business Data
    v
    Google Local Business Center
  • 12. April 2005 – Mobile Query Data
    v
    Google Local for Mobile
  • 13. April/June 2005 – Personalization
    v
    Google Search History & Personalized Results
  • 14. November 2005 – Broad Exposure
    v
    Google Local Universal Results
  • 15. May 2007 – Road Geometry
    Google Maps - Streetview
  • 16. June 2007 – Click to Call
    Google Maps - iPhone
  • 17. June 2007 –Sentiment & Review History
    v
    Google Maps Accepts Reviews
  • 18. October 2007 – Geo Citations
    v
    Google Maps Starts Mapping the Geoweb
  • 19. February 2008 – Neighborhood Data
    v
    Google Maps allows searches to be refined by user ratings & neighborhoods.
  • 20. March 2008 – UGC of Business Data
    v
    Google Maps allows end users to edit
    business listings & add new places.
  • 21. March 2008 – Localized Semantic Categories
    v
    Google Maps allows unlimitedbusiness categories.
  • 22. September 2008 – Local User Context
    Google releases first Android OS.
  • 23. February 2009 – Local Spam Fighting
    Google Maps is inundated with Locksmith spam.
  • 24. March 2009 – Proximity & Intent
    v
    Google Extrapolates Local Intent
  • 25. June 2009 – SMB Engagement
    v
    Google Maps Intros LBC Analytics
  • 26. June 2009 – Tools for National Chains
    v
    Google Maps Adds Verified Bulk Uploads
  • 27. July 2009 – Branding of Local
    Google Maps Starts Branding of Places
  • 28. December 2009 – Sentiment Analysis
    v
    Google Places adds Review Sentiment Analysis
  • 29. December 2009 – Marketing Local
    Google Places Sends out Bling
  • 30. Dec 2009/Jan 2010 – Fixing Local Data
    v
    Google Places adds Report a
    Problem & Outbound calling
  • 31. January 2010 – Increasing Local Content
    Google Adds Reviews from Blogs& Other Non Traditional sources
  • 32. Feb 2010– Business Type Modeling
    v
    Google Places adds‘Nearby places you might like’
  • 33. February 2010– Monetize Local
    Google rolls out local listing ad in limited markets
  • 34. March 2010 – Service Area Data
    v
    Google Places Adds Support for Home Business/Service Area
  • 35. September 2010 – Inbound Sales
    Google Places Starts Promoting #800
  • 36. October 2010 - Broad Public Awareness
    v
    Google rollouts Places Search
  • 37. November 2010 – Ratings
    v
    Google Places Adds Ratings
  • 38. November 2010 – Likes
    v
    Google Places Adds Social Likes
  • 39. Now– Updates & Self Referals
    v
    Google Places adds friend updates To Maps
  • 40. Hotpot – Recommendation Engine
    v
    A Social Local Search Engine
  • 41. Google Reviews PRE/Post Hotpot
    100%
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    Google Reviews & Ratings 11/16-01/16
    Total Google Reviews Prior to 11/16
    3rd Party Reviews
    Large City Restaurants
    Medium City Restaurants
    Small City Restaurants
    Total Google Reviews Prior to 11/16
    3rd Party Reviews
    ©Copyright, 2011 – Mike Blumenthal, Blumenthals.com
  • 42. Google Reviews PRE Hotpot
    100%
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    Total Google Reviews Prior to 11/16
    3rd Party Reviews
    Large City Restaurants Medium City Restaurants Small City Restaurants
    ©Copyright, 2011 – Mike Blumenthal, Blumenthals.com
  • 43. Google Reviews POST Hotpot
    100%
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    Google Reviews & Ratings 11/16-01/16
    Total Google Reviews Prior to 11/16
    3rd Party Reviews
    Large City Restaurants Medium City Restaurants Small City Restaurants
    ©Copyright, 2011 – Mike Blumenthal, Blumenthals.com
  • 44. Google Reviews POST Hotpot
    100%
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%
    Portland
    Google Reviews & Ratings 11/16-01/16
    Total Google Reviews Prior to 11/16
    3rd Party Reviews
    Large City Restaurants Medium City Restaurants Small City Restaurants
    ©Copyright, 2011 – Mike Blumenthal, Blumenthals.com
  • 45. The Intersectionof Local & Social
    Mike Blumenthal, blumenthals.com/blog
    mike@blumenthals.com | Twitter: @mblumenthal