Using Facebook to Grow Your Market Share<br />Julie Gallaher<br />Get on the Map Local Search Marketing<br />916-265-2521<...
Facebook Basics	<br />Get on the Map Local Search Marketing ---- All Rights Reserved  2011<br />2<br />
FB used to show the most recent<br />Stream automatically – not anymore<br />Get on the Map Local Search Marketing ---- Al...
This is the default screen that most<br />people see when they sign in<br />Get on the Map Local Search Marketing ---- All...
Getting Engaged	<br />Analyzing & Measuring your engagement rate<br />In the last month, how many responded by liking or c...
Analyzing Your EngagementOld School Method<br />Get a binder and write down the names of everyone who has commented during...
Customer Life Cycle<br />Advertising<br />Promotion<br />Sales/Ordering<br />Customer Service<br />Community Building<br /...
Advertising<br />Target your clients using <br />Demographics<br />Psychographics – <br />Behavioral -<br />Environmental ...
Advertising<br />Budget<br />Copy<br />Great Photos<br />Be careful of ad fatigue<br />Get on the Map Local Search Marketi...
Promotion<br />Free Reports<br />Contests	<br />Special Offers<br />Get on the Map Local Search Marketing ---- All Rights ...
Sales/Ordering<br />Paypal<br />Etsy / Ebay<br />Facebook Deals<br />Facebook iFrames<br />Big Brands – P&G announced June...
Customer Service<br />Listen<br />Respond Publicly and privately<br />Get on the Map Local Search Marketing ---- All Right...
Community Building	<br />Ask Questions<br />Encourage participation<br />Conversations<br />Get on the Map Local Search Ma...
Connect with Me ;^D<br />http://twitter.com/juliegallaher<br />http://twitter.com/getonthemap<br />http://facebook.com/jul...
Upcoming SlideShare
Loading in …5
×

Facebook to grow your market share

363 views

Published on

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
363
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Introduction – 5 min – my background – set and forget advertising 30% of their customers had disappeared.
  • The first thing anyone says to me about twitter is I don’t want to hear about what people had for lunch –they think people are tweeting I got in my car im going to starbucks I’m getting a latte – just like in real life some people are interesting and some are boring – Twitter is about who you follow and who follows you – i follow people in four basic categories – first people who write about good living – focus on wine, travel, music, art, food, golf etc. Second I follow sacramento business people who are on twitter – they are potential customers for my business. Third I follow people in Sacramento – making some new local friends and last I follow internet experts – I read the articles they recommend and learn from the executives at Google, Facebook, LinkedIn etc. about internet strategies I can use to help my customers.
  • Let individuals introduce themselves – 5 min
  • Let individuals introduce themselves – 5 min
  • The first thing anyone says to me about twitter is I don’t want to hear about what people had for lunch –they think people are tweeting I got in my car im going to starbucks I’m getting a latte – just like in real life some people are interesting and some are boring – Twitter is about who you follow and who follows you – i follow people in four basic categories – first people who write about good living – focus on wine, travel, music, art, food, golf etc. Second I follow sacramento business people who are on twitter – they are potential customers for my business. Third I follow people in Sacramento – making some new local friends and last I follow internet experts – I read the articles they recommend and learn from the executives at Google, Facebook, LinkedIn etc. about internet strategies I can use to help my customers.
  • 2 minutess
  • Demographics – age, marital status, gender, occupation, education, ethnicity, religionPsychographics – activities, interests, opinions, attitudes, valuesBehavioral – useage rate, brand loyalty, user status (first-time, regular), occasionsEnvironmental – organic, weather, climate, urban v suburban, mountain v ocean, economic
  • Show ad platform
  • Members get links to cool places directory
  • FB commerce is like attending baseball game – buy shirt hot dog, foam finger on impulse – very rare that someone will come to FB with intention to buy – Dave Kerpan Likeable
  • 2 minutess
  • Show question on things you should do
  • Facebook to grow your market share

    1. 1. Using Facebook to Grow Your Market Share<br />Julie Gallaher<br />Get on the Map Local Search Marketing<br />916-265-2521<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />1<br />
    2. 2. Facebook Basics <br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />2<br />
    3. 3. FB used to show the most recent<br />Stream automatically – not anymore<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />3<br />
    4. 4. This is the default screen that most<br />people see when they sign in<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />4<br />
    5. 5. Getting Engaged <br />Analyzing & Measuring your engagement rate<br />In the last month, how many responded by liking or commenting on your posts<br />Who responds? Who doesn’t respond<br />What do they respond to?<br />Which of your friends are interested?<br />How can you interest more of them?<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />5<br />
    6. 6. Analyzing Your EngagementOld School Method<br />Get a binder and write down the names of everyone who has commented during the last month<br />Write down the names of everyone who has liked something during the last month<br />Write down each post how many likes. How many comments.<br />Look for patterns.<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />6<br />
    7. 7. Customer Life Cycle<br />Advertising<br />Promotion<br />Sales/Ordering<br />Customer Service<br />Community Building<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />7<br />
    8. 8. Advertising<br />Target your clients using <br />Demographics<br />Psychographics – <br />Behavioral -<br />Environmental -<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />8<br />
    9. 9. Advertising<br />Budget<br />Copy<br />Great Photos<br />Be careful of ad fatigue<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />9<br />
    10. 10. Promotion<br />Free Reports<br />Contests <br />Special Offers<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />10<br />
    11. 11. Sales/Ordering<br />Paypal<br />Etsy / Ebay<br />Facebook Deals<br />Facebook iFrames<br />Big Brands – P&G announced June 9, 2011<br />Keep open to opportunities <br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />11<br />
    12. 12. Customer Service<br />Listen<br />Respond Publicly and privately<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />12<br />
    13. 13. Community Building <br />Ask Questions<br />Encourage participation<br />Conversations<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />13<br />
    14. 14. Connect with Me ;^D<br />http://twitter.com/juliegallaher<br />http://twitter.com/getonthemap<br />http://facebook.com/juliegallaher<br />http://facebook.com/getonthemap<br />http://linkedin.com/in/juliegallaher<br />http://getonthemap.us<br />Get on the Map Local Search Marketing ---- All Rights Reserved 2011<br />14<br />

    ×