1. KTG8175.078 explain sponsorship as it relates to the SER industries
MKTG8175.079 explain the reason for a company or organization to use
sponsorships
MKTG8175.080 explain endorsement
MKTG8175.081 explain advantages and disadvantages of endorsements
MKTG8175.082 identify the parts of a sponsorship marketing
plan/proposal
MKTG8175.083 explain on-site merchandising as it relates to the SER
industries
MKTG8175.084 explain hospitality as it relates to the SER industries

3.  Sponsors buy signage that is placed in
strategic viewing locations at the stadium

4.  Occur when there is one major sponsor for
an event
 Ex. NASCAR signed a 10 year contract with
Nextel

5.  promotional rights to an entire stadium
 Example - Heinz Field in Pittsburgh and
FedEx Field near DC

6.  Only one product in a product category is
granted sponsorship
 Example - Only Coca-Cola can be sold at
Olympic Games

7. A statement of approval of a product service
or idea made by an individual organizations
speaking on behalf of the advertiser
 Companies pay sports figures - So they can
use their images in print and broadcast
media, as well as on product packaging
billboards and collectibles

8.  The company may also require - A set number of
public appearances by the sports figure at various
events sponsored by the company
 Top sport endorsers come from all sports, but they
have one thing in common - They all have
successful careers
 Most endorsement contracts have clauses or
statements in them - That will release the company
from the contract if that celebrities image is
tainted due to proms with the law or his or her
athletic performance

9.  Sports figures must be - Very careful to
monitor their public image
 Bad publicity can mean - The end of these
profitable endorsement deals

10. A mental picture or concept of something or
someone
 The public images of celebrities - Can make
the difference between success and failure
 Slander - false and damaging statements that
can affect a person's public image

11.  Thevariety of promotional activities and
materials that complement and support the
advertising effort

13.  Place where a marketed product is released
and made available
 Or where it is - Placed
 In the case or movies and video games - The
outlets would be a theater and arcade

14.  Is also an outlet, but it is a place where LIVE
events are presented
 In the music industry, a venue for a concert
might be - A stadium, an amphitheater or a
club
 Outlet and venue managers are in charge of -
Marketing their locations to the
entertainment companies that PRODUCE
concerts, movies, live events and shows

15.  movie theaters
 live performance theaters
 concert halls, amphitheaters and stadiums
 nightclubs, restaurants and dancehalls
 video-game arcades
 arenas and stadiums for sports and non
sports events
 galleries and museums
 amusement parks

16.  Themaximum # of people that a venue or
outlet can accommodate

17.  Hundreds of jobs through their construction
and their operation

18.  the local population must be willing and able
to support a venue
 the venue must be safe and functional
 the venue promoters must be able to book
shows and fill seats

19.  Iskeeping events booked and selling the
venue to capacity

21.  How you get your product into the hands of
your customer

22.  Isthe path the product takes from the
producer or manufacturer to the consumer
 The channel of distribution may be - Direct
or indirect

23.  The path a product takes without the help of
any intermediaries between the producer
and consumer
 Services are distributed - Directly to
customers
 All sporting events are considered to - be
serives

24.  The path a product takes using
intermediaries, or people or services in the
middle of a transaction, between the
producer and consumer.
 Ex. a manufacturer or sporting goods might
sell its products to retailers, who in turn sell
those products to customers.

25.  Agents, wholesalers, and retailers

26.  Agents do not - Take ownership of the goods
they sell.
 They simply - Bring buyers and seller
together for a fee
 Ticketmaster is an example of - An agent
intermediary

27.  Are resellers who buy goods, store them, and
sell them in smaller quantities to retailers or
sports organizations
 The wholesalers function is - To help reduce
the number of sales contacts that a
manufacturer has to make in order to sell
products

28.  Resellers too, but they sell their goods
directly to the customer.
 Ex. Footlocker, Dicks Sporting Goods, etc.