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34 importance and impact presentation

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34 importance and impact presentation

  1. 1. 34MPORTANCE AND IMPACT OFSPORT, ENTERTAINMENT & RECREATION What are sports? What is entertainment? What is recreation?
  2. 2. IMPORTANCEOF SER
  3. 3. IMPORTANCE OF SERSports, entertainment and recreation are important to the consumer because they enhance quality of life by providing a means of: escape fun bonding with others health education involvement with people from all socioeconomic levels
  4. 4. Growth, Trends and Impact - How can I satisfycustomers? What are sports, entertainment andrecreation? IMPACT OF SER 4
  5. 5. IMPACTSports, entertainment and recreation impact the economy by providing jobs, adding tax revenue.
  6. 6. Growth, Trends and Impact - How can I satisfy customers? What are sports, 6 entertainment and recreation? we wear  Hairstyles  ClothingFASHION
  7. 7. MERCHANDISE LINES Clothing and accessories - Rocawear, Air Jordan, Dereon, Applebottom entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I Video games - NBA Live, Madden NFL, Karaoke Revolution: American Idol 7
  8. 8. Growth, Trends and Impact - How can I satisfy customers? What are sports, 8 entertainment and recreation? Batman, Superman, SpongBob 3D ride, Joker, Disney World, Universal StudiosTHEME PARK RIDES 
  9. 9. Growth, Trends and Impact - How can I satisfy customers? What are sports, 9 entertainment and recreation? ESPN Zone, Planet HollywoodRESTAURANTS 
  10. 10. SPONSORSHIPS Gatorade – Lebron James Nike – Kobe Bryant entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I Proactive – Gabrielle Union, Jessica Simpson Covergirl – Rhianna, Queen Latifa 10
  11. 11. EXPRESSIONS – I’ll be back – Terminator Houston, we have a problem – Apollo 13 entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I Show me the money – Jerry McGuire 11
  12. 12. ECONOMY –HUNDREDS OF BILLIONS OF DOLLARS Entertainment industry – top 10 highest grossing segment of the entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I economy Sports industry – top 25 largest industry 12
  13. 13. Growth, Trends and Impact - How can I satisfycustomers? What are sports, entertainment andrecreation? SPORTS AND ENTERTAINMENTSIMILARITIES ANDDIFFERENCES MARKETING IN 13
  14. 14. SER MARKETING SER Marketing - satisfy customers through sports, entertainment, recreation, amusement or any entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I method of occupying time. SER Marketing relies on – Meeting consumer demand for excitement and diversion at a price the customer is willing to pay 14
  15. 15. Similarities and Differences in Sports and Entertainment Marketing Sports– Entertainment– Consumer Loyalty Consumer Loyalty •Fads •Success/Winning Similarities – Product Product TV – •Young Amateur •Discretionary Income •Ratings •Recreational •Leisure Time •Prime Time •High School •Opportunity cost •Syndication Music/Radio –•NCAA - College/University •Amateur vs. Professional •Air play •Professional •Niche Marketing •Prime Time •Olympic •Consumer Loyalty/Fans •Label •Women’s - Title IX •Cover •Extreme Sports •Core Products Films - •Ancillary Products/Licensing •Evergreens •Endorsements •Trailers Revenue Stream •Concessions •Primary Market •Scalping •Impulse Spending •Secondary Market •TV Broadcast Deals •Break Even •Sponsorship •Gross vs. Net Revenue Revenue Stream •Stadium Signage •Intellectual Property •Stadium Naming Rights •Piracy/Bootlegging •Royalty •Corporate Boxes/Suites •Venue Design
  16. 16. Growth, Trends and Impact - How can I satisfycustomers? What are sports, entertainment andrecreation? SIMILARITIES 16
  17. 17. SIMILARITIES• Discretionary Income - Money left to spend after necessary expenses are paid entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I• Leisure Time – Time free from work or duties• Opportunity cost - When you make a decision to spend your money on 1 thing you can’t spend it on something else (ex. Cd vs. t-shirt) 17
  18. 18. THINK, SHARE What are some necessary expenses? What might you spend your discretionary income entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I on? Do teens have more or less income than adults? Do teens have more or less discretionary income than adults? What is your favorite thing to do in your leisure time? 18
  19. 19. SIMILARITIES• Amateur - Person who does not get paid to perform• Professional - person who has the will and ability to earn entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I income from performing• Niche Marketing - Focuses on a small target market of consumers who have very similar interests• Consumer Loyalty/Fans 19
  20. 20. Growth, Trends and Impact - How can I satisfy customers? What are sports, 20 entertainment and recreation? List 5 professional athletes 5 amateur athletes or or entertainers entertainersTHINK, SHARE List
  21. 21. SIMILARITIES• Core Products - Main product, ex. Sports event, movie, book entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I• Ancillary Products/Licensing - Product related to core product, ex. Lunch boxes, t-shirts, back packs, park rides 21
  22. 22. SIMILARITIES Endorsements - Approval or support of a product or idea entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I How should companies decide who to ask to endorse their products? 22
  23. 23. SIMILARITIES• Concessions - Snack bars that sell refreshments such as popcorn, soda entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I and candy• Impulse Spending - Buying without proper planning ex. Food, gifts, souvenirs and apparel 23
  24. 24. SIMILARITIES• Break Even - Have costs and expenses equal revenue entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I• Revenue - Income or money made from selling products Gross Revenue - Total income from sales BEFORE costs, expenses and taxes Net Revenue – total income from sales AFTER costs, expenses and taxes 24
  25. 25. GROSS VS. NET REVENUE A theater makes $200,000 from the sales of movie tickets and concessions entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I After paying for the popcorn kernels, rent, and wages to employees, a theater makes $25,000 25
  26. 26. Growth, Trends and Impact - How can I satisfy customers? What are sports, 26 entertainment and recreation?WHAT PERCENT OF A FILM REVENUECOMES FROM ANCILLARY PRODUCTS? 10% 50% 25% 75%
  27. 27. Growth, Trends and Impact - How can I satisfycustomers? What are sports, entertainment andrecreation? DIFFERENCES 27
  28. 28. CONSUMER LOYALTY SPORTS  Success/winning entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I ENTERTAINMENT  Fads - Short term popular trend, Industry is always looking for the “next big thing” 28
  29. 29. PRODUCTS - SPORTS Categories of Sports - Amateur, high school, college, professional entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I Title IX - Law that bans gender discrimination in schools that receive federal funds Extreme Sports - Involve nontraditional daring methods of competition,ex. X Games - Skateboarding, rollerblading, stunt bikers, snowboarders 29
  30. 30. THINK, PAIR, SHARE What percent of homes have at least 1 TV? entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I What is the average # of hours teens watch TV? TV shows survive based on size of their what? How many content minutes are there in a 30 min TV show? 30
  31. 31. PRODUCTS – ENTERTAINMENT TV Ratings - Rankings of TV or radio show popularity in a certain time period Most famous rating company - Nielson entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I Prime Time - 8pm – 11pm, bring in greatest audiences and highest advertising revenue Syndication - Selling TV programs to individual stations not networks Sitcoms – high rerun value, Reality TV – high ratings, but low rerun value 31
  32. 32. PRODUCTS – ENTERTAINMENT MUSIC/RADIO Airplay or time on the radio - Primary means of introducing new artists entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I Radio prime time hours - 6am-9am A record company is also called a - label Cover - When another artist records the same song 32
  33. 33. PRODUCTS – ENTERTAINMENT FILMS Evergreens - Films or products that are popular year after year entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I Trailers - Previews of coming movies shows before the main feature to create interest in new releases Primary Market - Target audience who sees a movie on the first release in theaters Secondary Market - Target audience who sees a movie in TV, discount theaters, dvd or rental 33
  34. 34. REVENUE STREAM - SPORTS Scalping – unauthorized reselling of tickets TV Broadcast deals entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I Sponsorship Stadium Signage Stadium Naming Rights Corporate Boxes/Suites Venue Design 34
  35. 35. REVENUE STREAM - ENTERTAINMENT Intellectualproperty - Idea, concept or written work that is unique and protected by a copyright*would need permission from the author, plus entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I would have to pay a royalty fee Piracy - The unauthorized use of an owner’s copyrighted material, ex. Books, movies Royalty - Payment for a material that has been copyrighted 35
  36. 36. THINK, PAIR, SHARE How long is work protected by a copyright? entertainment and recreation? satisfy customers? What are sports, Growth, Trends and Impact - How can I 8,000 commercial albums are produced every year, what percent make a profit? What is the highest percent of retail price for each album sold that a talent might receive? 36
  37. 37. ESSENTIAL QUESTIONS: WHAT ARE SPORTS? WHAT IS ENTERTAINMENT? WHAT IS RECREATION? recreation? customers? What are sports, entertainment and Growth, Trends and Impact - How can I satisfy Competencies: Explain the importance and impact of SER Describe the growth & development of SER Analyze trends in SER37

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