2. WHAT IS THE PURPOSE
OF A DIGIPACK?
• A digi-pack is designed to promote a bands new album.
• Often including a poster, artwork and cover it gives buyers
and insight into what their style of music is.
• Albums always come with a lyrics booklet and some form
of artwork with them.
• Deluxe editions of albums are usually made available with
the enticing feature of having extra promotional items,
such as posters, unheard songs and exclusive artwork.
3. GALAKTIKON
Hand drawn album cover,
featuring monsters,
spaceships and futuristic
looking characters. Heavily
indicates the sci-fi nature of
the album.
The look of the album
defines it as the hard rock
genre, which it is but those
who know the genre well
would identify it with artists
such as Steve Vai and Joe
Satriani which would
encourage the target
audience to buy the album
The name of the artist and
album are in large embellished
letters in a similar style to the
rest of the albums artwork. The
name reflects the theme and
would encourage potential
buyers to at least look at the
album.
All the images are references
to aspects of the song, e.g.
the central figure is the hero
Triton. This puts a heavy
emphasis on the
story/graphic novel aspect of
the album.
Brendon Small’s Galaktikon album is a concept solo project that is a step away from his usual heavier
brand of music. The album is a sci-fi themed album that has a story much like a graphic novel woven
into the songs. Set in a fictional universe the album tells the story of the hero Triton who must overcome
his nemesis Beast blade who has kidnapped his ex-wife.
Those who know Smalls work will be attracted to the comedic and over the top style but also for the
music that may be silly in nature but in fact is extremely well written and good hard rock songs.
4. LATERALUS
Incredibly artistic and
psychedelic style of imagery.
However this is contrasted
by the more disturbing
content which defines it as a
harder genre of music.
The album attempts to convey the
emotion and feeling of the songs
through the use of artwork using a
strong sense of enigma and
breaking the 4th wall
The dark combination of
images is based on the
titular song Lateralus and
ties in with the music
video, an example of
cross media convergence
within a single product.
Tool are a band that are renowned for their heavy use and reliance on imagery in the meanings of their
music, their albums and even in their live shows. In fact the style tool uses is so famous in the
underground scene that the bands name is not even displayed on the front cover. The artistic style is
very intriguing and those fond of alternative music would be instantly attracted by the colourful pallet of
the image and the bizarre image choice e.g. the skinless man surrounded by a ring of fire and staring
eyes. Tools methods of attracting their audiences is certainly odd but has gained them a huge following.
5. THE RED HOT CHILI PEPPERS
Graffiti style imagery,
embodies the insane
and psychedelic style of
the Chili peppers.
The album signals to
any potential buyers
that it is an unusual
brand of music that is
unlikely to have been
matched before. This
would interest people
who look out for cutting
edge music.
The art does not
follow any particular
style and is
reminiscent of several
genres. This means it
has the potential to
attract many different
audiences.
The RHCP’s first album, embodies their original and unusual style of music and the artwork
captures the essence of the music perfectly. The psychedelic, scrappy and graffiti style look
matches perfectly to the scrappy and unusual blend of hard rock, funk and blues that the chili
peppers created. Anyone who enjoys alternative and wacky music would be instantly drawn to
artwork like this, if for no other reason than it is bizarrely intriguing. The theme of street art
would also engage people who were more into pop and rap scenes.
