Transcript of "Beginners guide to blogging content creation – episode 2"
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Beginners guide to Blogging: Content Creation – Episode 2
Yesterday I began a series on “Beginners guide to Blogging: How to build a blog – Episode 1”, and I covered
all you’ll need to build your WordPress site f rom scratch starting f rom why you may want to blog to the
qualities you will need to succeed as a blogger, how to choose a niche, domain name and good web host to
how to install WordPress and customize it. You can even get me to do that f or you f or f ree; if you missed
the episode please I recommend you read it bef ore continuing with this one.
Now let’s get started with the next episode of our series “Beginners guide to Blogging: Content Creation –
Episode 2”. Af ter you must have designed your awesome looking blog the next thing to do will be to start
publishing contents, I know you are exited about this, but take a moment to hear what I have to say about
content creation bef ore you jump right into publication.
Beginners Guide to Blogging: Content Creation
Content creation can be f un if you choose a niche you f ind naturally good at just as I advised you
yesterday, and could be f rustrating when you are trying to come up with great contents day in day out in a
niche you don’t know much about. Remember content creation is something you will have to do on a regular
basis, so you need to be well prepared with all the necessary inf ormation so as not to get f rustrated by it
But bef ore we dive right into it, I will like to teach you the various types of content so you can choose one
that best suits you blog niche and one you can work ef f ortlessly on every day. Blogging is f un when you
have what it takes to make it f un. I will advise you to have a mix up type of contents in your blog and
sometimes in a blog post.
What is Web Content?
Web content is simply the inf ormation, videos, pictures that you read on the internet. This post you are
reading now or the pictures look at on Pinterest or even the videos you watch on Youtube are all web
Types of Content:
Web content do not necessarily have to be texts alone, web contents could also be in other f ormats like
videos, Inf ographics, slideshows, lists, guides, product pages, reviews and articles (news, interviews,
f eatured posts etc). You can create any type of content that best suits your need f or a blog post or a
combination of several.
When you have made up your mind on the best type of content f or your blog, you can begin your content
creation. But there are other things you may need to know, so read on…
Characteristics of a Great Content:
What exactly makes content a great one? Is it the length of the content or what? Is it the author’s name or
blog design? Several people have mailed me in the past asking me this question, glad I will have to share
the answers I gave them here with you.
In one of my previously published articles on this blog titled “6 Characteristics of a Good Blog Post” I
discussed the characteristics that show a blog post is a great one. A great content should be easy to read,
keep your content error-f ree. Ensure a high Flesch readability score in all your posts.
In content creation, always ensure to use catchy headlines or titles as this is the f irst thing that can attract
a reader to your contents, keep the content f low natural as you must always remember you are writing f or
Most importantly make sure you cover all the necessary areas of any topic you choose, don’t allow your
contents to raise more questions f rom your readers, and always ensure to cover all grounds. Content
length also matters but no matter what ensure your average content length is at least 300 words.
Search Engine Optimization:
Content Optimization: What is the essence of content creation if it is not to reach more eyeballs? What
good is compelling content if it can’t be f ound? If your content cannot be f ound by the hungry audience out
there, then what is the need of blogging at f irst?
Keywords: A keyword is a word or groups of words by which an article can be f ound on the internet. Each
content must have a core concept it is talking about and this can serve as a keyword so that when such
keyword is searched on Google or any other search engine your content will come up in the results.
Characteristics of a Perfect Keyword:
What makes a keyword suitable f or use? What makes a keyword perf ect? How do I determine the best
keyword f or my content? Read “Keyword – Characteristics of a perf ect Keyword”. A perf ect keyword should
be good enough to have high traf f ic, low competition, high CPC with great relevance to the content.
So optimizing contents properly with a keyword can greatly improve your content’s visibility and if you can
do this right, then you will surely earn good money f rom your blog. That is exactly the essence of the
“Beginners guide to blogging”, so I can teach you how to build your own blog and earn money with it.
To be successf ul in blogging, you have to take content optimization very seriously. The easiest way to be
f ound on the internet is through search engines, so you have to optimize your content properly so you can
easily be f ound when a certain keyword is searched on the internet. Note that dif f erent types of contents
have dif f erent optimization methods.
Optimizing Texts: Most times our most pref erred content type is texts and to properly optimize such
content you really have to optimize the f ollowing;
Title tags: Your title tag is simply your post title, so you really need to properly optimize it as it is of ten used
to describe your content especially on the search engine results. Always ensure your keyword appears on
your post titles.
Meta Description: The Meta description is usually displayed in search engine results as the descriptor text
f or each result which mostly inf luences searchers in deciding which search result to open. So during your
content creation you must properly optimize your Meta description with your keyword in a natural f lowing
manner to compel a searcher to read your content.
Optimizing Images: Usually we use images as illustrators in our contents and bearing in mind that most
search engines now have image searches, we have to properly optimize the images on our posts f or
discovery. A well optimized image can even appear on a search engine result even when the main content
Alt tags: The Alt tag is an alternative text to describe the image when the image f ails to load on the browser.
Ensure your images have the proper alt tags with the keyword as part of the name.
Image tags: The image tags appear when you hover or point a mouse on an image; this can help your
audience the context of the image. Ensure your images are properly named with the keyword as part of the
Optimizing Videos: Videos are also another type of content remember? Just as text contents are
optimized f or high ranking on the search engines, videos are also optimized, a video doesn’t even have to
be prof essionally recorded to go viral on the internet.
Just as we did with text above, optimize your video titles, description with the proper keyword so it can
easily be f ound online.
Search engine optimization is a very wide concept and I intend to treat it as a f ull episode in this series, so I
will recommend you read my previous publications on SEO. I will be discussing it in f ull in the “Beginners
guide to Blogging: Search Engine Optimization SEO – Episode 3” tomorrow.
This is the end of the second episode of this series, I will continue with the rest tomorrow. I hope you f ind
it interesting to share your views and contribute to it. If you have any questions, do not hesitate to ask me
via the comments or better yet via the contact page.
If you do not want to miss any episode of this series, simply enter your email below and click the Subscribe
button. You will receive all the episodes on your email, that way you won’t have to miss any.
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The best Mobile SEO Practices f or your mobile site
List of Must-Have SEO Tools f or Beginners
Top 10 Search Engines you should know
5 SERP Promotion Strategies that Google Cannot Resist
How To Make Your Website SEO Friendly
Beginners guide to blogging: How to build a blog – Episode 1
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