Social Commerce What is it and why do you need it? Matt Moog Founder & CEO  Viewpoints Network 312-447-6111 [email_address]
Quick Introduction <ul><li>Matt Moog </li></ul><ul><ul><li>‘ 92-’96 – Microsoft Business Development </li></ul></ul><ul><u...
The four major drivers of the web <ul><li>The dominance of search </li></ul><ul><li>The growth of the social web </li></ul...
The Dominance of Search
The Growth of the Social Web <ul><li>Social sites with more  than 20 million users </li></ul><ul><ul><li>Facebook </li></u...
The Influence E-Commerce
The disruption of media and advertising
The Disruption of Media & Advertising
What is Social Commerce? <ul><li>The process of engaging your customers to contribute content and feedback that helps to d...
The Triple Bottom Line of Social Commerce A framework for measuring ROI of your social and community efforts
The power of customer reviews
Organize conversations around products
Organize content & community to help decision making
Product Level Discussions
Soliciting ideas from your customers <ul><li>Over 1,200 Ideas submitted to date and over 20,000 votes.  </li></ul>
Insight: leverage user tagging to build affinity groups
Customer Advocacy
Help customers track their influence
The four major drivers of the web <ul><li>The dominance of search </li></ul><ul><li>The growth of the social web </li></ul...
Matt Moog Founder & CEO  Viewpoints Network 312-447-6111 [email_address]
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Social Commerce: What is it and why do you need it?

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This presentation was delivered the the Chicago Interactive Design & Development Group on Monday, February 9, 2010 by Matt Moog, the Founder & CEO of Viewpoints Network.

Published in: Business

Social Commerce: What is it and why do you need it?

  1. 1. Social Commerce What is it and why do you need it? Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address]
  2. 2. Quick Introduction <ul><li>Matt Moog </li></ul><ul><ul><li>‘ 92-’96 – Microsoft Business Development </li></ul></ul><ul><ul><li>‘ 96 – ’01 – CoolSavings – EVP of Sales & Marketing </li></ul></ul><ul><ul><li>’ 01 – ’06 – Q Interactive – President & CEO </li></ul></ul><ul><ul><li>‘ 06 – current – Viewpoints Network – Founder & CEO </li></ul></ul><ul><li>Viewpoints Network </li></ul><ul><ul><li>Social Technology & Media Company </li></ul></ul><ul><ul><li>Two lines of businesses </li></ul></ul><ul><ul><ul><li>Viewpoints.com – 6 th largest user reviews site on the web </li></ul></ul></ul><ul><ul><ul><li>Viewpoints Technology Platform – social commerce applications </li></ul></ul></ul><ul><ul><li>3.5 years old </li></ul></ul><ul><ul><li>50 employees </li></ul></ul><ul><ul><li>10 open positions </li></ul></ul>
  3. 3. The four major drivers of the web <ul><li>The dominance of search </li></ul><ul><li>The growth of the social web </li></ul><ul><li>The influence of commerce </li></ul><ul><li>The disruption of media and advertising </li></ul>
  4. 4. The Dominance of Search
  5. 5. The Growth of the Social Web <ul><li>Social sites with more than 20 million users </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>You Tube </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>Craigslist </li></ul></ul><ul><ul><li>eHow </li></ul></ul><ul><ul><li>Linked In </li></ul></ul><ul><ul><li>Craig’s List </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Photobucket </li></ul></ul>
  6. 6. The Influence E-Commerce
  7. 7. The disruption of media and advertising
  8. 8. The Disruption of Media & Advertising
  9. 9. What is Social Commerce? <ul><li>The process of engaging your customers to contribute content and feedback that helps to drive sales, insight and advocacy. </li></ul><ul><li>Most commonly thought of as customer reviews, discussion boards, blogs, answers, and ideas. </li></ul>
  10. 10. The Triple Bottom Line of Social Commerce A framework for measuring ROI of your social and community efforts
  11. 11. The power of customer reviews
  12. 12. Organize conversations around products
  13. 13. Organize content & community to help decision making
  14. 14. Product Level Discussions
  15. 15. Soliciting ideas from your customers <ul><li>Over 1,200 Ideas submitted to date and over 20,000 votes. </li></ul>
  16. 16. Insight: leverage user tagging to build affinity groups
  17. 17. Customer Advocacy
  18. 18. Help customers track their influence
  19. 19. The four major drivers of the web <ul><li>The dominance of search </li></ul><ul><li>The growth of the social web </li></ul><ul><li>The influence of commerce </li></ul><ul><li>The disruption of media and advertising </li></ul>
  20. 20. Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address]

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