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Social Commerce: What is it and why do you need it?

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This presentation was delivered the the Chicago Interactive Design & Development Group on Monday, February 9, 2010 by Matt Moog, the Founder & CEO of Viewpoints Network.

This presentation was delivered the the Chicago Interactive Design & Development Group on Monday, February 9, 2010 by Matt Moog, the Founder & CEO of Viewpoints Network.

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  • 1. Social Commerce What is it and why do you need it? Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address]
  • 2. Quick Introduction
    • Matt Moog
      • ‘ 92-’96 – Microsoft Business Development
      • ‘ 96 – ’01 – CoolSavings – EVP of Sales & Marketing
      • ’ 01 – ’06 – Q Interactive – President & CEO
      • ‘ 06 – current – Viewpoints Network – Founder & CEO
    • Viewpoints Network
      • Social Technology & Media Company
      • Two lines of businesses
        • Viewpoints.com – 6 th largest user reviews site on the web
        • Viewpoints Technology Platform – social commerce applications
      • 3.5 years old
      • 50 employees
      • 10 open positions
  • 3. The four major drivers of the web
    • The dominance of search
    • The growth of the social web
    • The influence of commerce
    • The disruption of media and advertising
  • 4. The Dominance of Search
  • 5. The Growth of the Social Web
    • Social sites with more than 20 million users
      • Facebook
      • Twitter
      • MySpace
      • You Tube
      • Wikipedia
      • Craigslist
      • eHow
      • Linked In
      • Craig’s List
      • Wordpress
      • Photobucket
  • 6. The Influence E-Commerce
  • 7. The disruption of media and advertising
  • 8. The Disruption of Media & Advertising
  • 9. What is Social Commerce?
    • The process of engaging your customers to contribute content and feedback that helps to drive sales, insight and advocacy.
    • Most commonly thought of as customer reviews, discussion boards, blogs, answers, and ideas.
  • 10. The Triple Bottom Line of Social Commerce A framework for measuring ROI of your social and community efforts
  • 11. The power of customer reviews
  • 12. Organize conversations around products
  • 13. Organize content & community to help decision making
  • 14. Product Level Discussions
  • 15. Soliciting ideas from your customers
    • Over 1,200 Ideas submitted to date and over 20,000 votes.
  • 16. Insight: leverage user tagging to build affinity groups
  • 17. Customer Advocacy
  • 18. Help customers track their influence
  • 19. The four major drivers of the web
    • The dominance of search
    • The growth of the social web
    • The influence of commerce
    • The disruption of media and advertising
  • 20. Matt Moog Founder & CEO Viewpoints Network 312-447-6111 [email_address]