Guardian Open Platform Launch Event

Tim Brooks Managing Director

Background Demos Partners Emily Bell Mat Wall Matt McAlister Director of Digital Lead Software Head of Guardian Content Architect Developer Network Mike Bracken Tom Marsh Director of Technology Developer Development Simon Willison Stephen Dunn Software Architect Head of Technology Strategy Simon Rogers Editor

Weaving the Guardian into the fabric of the Internet

Emily Bell Director of Digital Content

Mike Bracken Director of Technology Development

“The international audience for guardian.co.uk has brought a new goal within reach: for The Guardian to become the world’s leading liberal voice” GMG Scott Trust website

Embracing innovation • Integration of technology into the business • Opening up how we work with people both internally and externally

Show us how to improve http://www.ﬂickr.com/photos/bendodson/3336066519

Stephen Dunn Head of Technology Strategy

The Open Guardian Recent history Stephen Dunn Head of technology strategy

guardian.co.uk 1999 - 2009 ★ On the ★ 30M web since visitors/ 1995 month ★ 1.5M ★ 3x Webby pages and award counting winner ★ 250M+ pages/ month

Looking back...

1995 - Guardian online

1995 - Guardian online 1996-98 - New Media Lab

1995 - Guardian online 1996-98 - New Media Lab 1998 - Guardian talkboards

1999 - Guardian Unlimited launches

1999 - Guardian Unlimited launches 1999 - Removal of registration system

1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds

1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds 1999 - Free headlines distribution service

1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds 1999 - Free headlines distribution service 2001 - First weblog

1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds 1999 - Free headlines distribution service 2001 - First weblog 2001 - Ask Aristotle

2006 - Guardian Technology’s “Free Our Data” campaign

2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free

2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 - RSS Everywhere

2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 - RSS Everywhere 2007 - First partners network

2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 - RSS Everywhere 2007 - First partners network 2008 - Full text RSS (with Ads)

2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 - RSS Everywhere 2007 - First partners network 2008 - Full text RSS (with Ads) 2008 - First hackday

Relaunch 2007-08

Principles

1. Permanent http://www.ﬂickr.com/photos/fstorr/

1. Permanent • “A cool URI is one that does not change” Tim Berners-Lee 1998 http://www.ﬂickr.com/photos/fstorr/

1. Permanent • “A cool URI is one that does not change” Tim Berners-Lee 1998 • 1.5 million resources redirected to new scheme http://www.ﬂickr.com/photos/fstorr/

2. Addressable ★ Resources are “about” something - ready for the social web. ★ We live in “the age of point-at-things” (Coates 2005)

3. Discoverable ★ Multiple routes to content ★ Content is multifaceted ★ Tagging drives discovery

4. Open http://www.ﬂickr.com/photos/thetruthabout/

The Hackable Guardian http://www.guardian.co.uk/....

The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet /technology/all /environment/climatechange /profile/bobbiejohnson

The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet /technology/all /environment/climatechange +business/globaleconomy /profile/bobbiejohnson

The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet /technology/all /environment/climatechange +business/globaleconomy /profile/bobbiejohnson+technology/internet

The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet/rss /technology/all/rss /environment/climatechange +business/globaleconomy /rss /profile/bobbiejohnson+technology/internet/rss

Comments http://www.guardian.co.uk /business/2008/oct/24/economicgrowth-recession

Comments http://www.guardian.co.uk /business/2008/oct/24/economicgrowth-recession /rss

at ll F Fu http://www.ﬂickr.com/photos/ azadam/

Open source guardian.co.uk built using open source technology...

Open source Contributing to open source technology... Database change management http://dbdeploy.com Javascript unit testing framework http://rhinounit.googlecode.com Lightweight mock object testing framework http://mockito.googlecode.com JBossCache patches

1995 - Guardian’s ﬁrst web project 1996-98 - New Media Lab 1998 - Guardian talkboards 1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - Rich Site Summary feeds 1999 - Free headlines distribution service 2001 - First weblog 2001 - Ask Aristotle 2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 -Rebuild for web architecture 2007 - RSS Everywhere 2007 - Partners network 2008 - Full text RSS (with Ads) 2008 - First hackday

Matt McAlister Head of Guardian Developer Network

(hack day video)

The Open Platform The suite of services enabling partners to build applications with the Guardian

Content API A service for selecting and collecting content from the Guardian for re-use

Data Store A directory of useful data curated by Guardian editors

Mat Wall Lead software architect

guardian.co.uk • 1 million items of content published between 1999 - 2008 • News, reviews, sports, comment, debate • tag metadata applied to content by our editors

Tags Content

Article Video Audio Tags Content Gallery Cartoon

Keyword Article Video Contributor Audio Series Tags Content Gallery Publication Cartoon Tone

Keyword Article Tags are attached to content by editors Video Contributor Both tags & content have editorial value Audio Series Tags Content Tags can be combined to create customised resources: pages, RSS feeds Gallery Publication Cartoon Tone

guardian.co.uk • Has an amazing amount of quality content • Content meta-data curated by guardian editors • Fantastic playground for our internal development team How do we open this to the world?

Content API • Backed off our search engine • Provides access to all article content & tags • Supports multiple output formats: XML, JSON, ATOM • Supports free text search across content • Search for keywords

Your app here! API Search engine CMS Guardian database

Tom Marsh Developer

Simon Willison Software architect

Simon Rogers News Editor

Partners

Partners Technology Client Libraries Services Tom Armitage Mashery Kalv Sandhu Endeca James Darling Dave Nattris Michael Lee

• AMEE maps and tracks energy data. • We plan to use the Open Platform to help them distribute AMEE data more widely.

• Stamen Design is a San Francisco design ﬁrm • APIMaps.org is a crowdsourced news geotagger built with OpenStreetMap.

• Zemanta is a content analysis service. • They built a search utility that links Guardian content to the open web - wikipedia, ﬂickr, etc.

• Kalv Sandhu is a Ruby developer. • TweetReviews surfaces twitter conversations related to events reviewed by the Guardian.

• Yahoo! has several developer services such as BOSS,YQL and Flickr that make mashups better. • Christian Heilmann built a “news mixer” tool that returns interesting resources on any topic.

• The Cass Sculpture Foundation commissions, sells and loans sculptures from British artists. • They added related articles from the Guardian to each artist’s bio page on their web site.

Pricing

What does “free” mean? • You can publish full articles from the Guardian • 5k queries per day limit, online support • Partner with us on advertising

New revenue opportunities based on new uses for Guardian articles • Embedded ads • Behavioral targeting • Performance-based • Reselling and advertising redistributing data

Beta Trial • Keys approved on a limited basis • Collecting feedback to understand how people want to work with us • Will open more widely soon

• Getting Started • Get a key • API Explorer

• Getting • Data Store Started • information Get a key • API Explorer

• Getting • T&Cs • Data Store Started • Help • information Get a key • FAQs • API Explorer

Frequently Asked Questions • What is the Open • How do I get help? Platform? • What are the use • Where is the rights? documentation? • How much content is • What can I make with available? it? • When will it be more • What are the widely available? limitations? • Who else is using it? • How do I get access?

CONTENT API DATA STORE A free service for A directory of selecting and useful data curated collecting Guardian by Guardian editors content for re-use http://www.guardian.co.uk/open-platform

http://www.guardian.co.uk	611
http://mediablog.hvg.hu	251
http://blog.ouseful.info	186
http://ouseful.wordpress.com	137
http://blogs.journalism.co.uk	127
http://www.slideshare.net	41
http://periodismomultitask.blogspot.com	37
http://noaeta.blogspot.com	31
http://sicrono.com	27
http://ftmf.info	15
http://nakedtokyo.typepad.com	9
http://webcache.googleusercontent.com	9
http://www.cirip.ro	6
http://noaeta.blogspot.com.es	5
http://lanyrd.com	5
http://noaeta.blogspot.mx	4
http://translate.googleusercontent.com	4
http://periodismomultitask.blogspot.com.ar	4
http://3-birds.blogspot.com	3
http://salimv.tumblr.com	3
http://carlygoesblog.blogspot.com	2
http://daniseuba.wordpress.com	2
http://noaeta.blogspot.com.ar	2
http://noaeta.blogspot.com.au	1
http://www.guprod.gnl	1
http://jardenberg.se	1
http://74.125.155.132	1
http://saintsal.tumblr.com	1
http://www.blogger.com	1
http://dpart.wordpress.com	1
http://periodismomultitask.blogspot.mx	1

Guardian Open Platform Launch Event

by mattmcalister on Mar 11, 2009

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Guardian Open Platform Launch Event — Presentation Transcript