No more 'us and them': How 20 years of digital communications smashed the boundaries between media and audience
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This is a presentation given at the UK UPA's World Usability Day event in London in November 2010. The theme of World Usability Day was 'communication', and so I took the opportunity to look at how digital communication in the last twenty years has transformed the relationship between media companies and their audience, using plenty of examples from the Guardian where I work
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No more 'us and them': How 20 years of digital communications smashed the boundaries between media and audience
- 1. UK UPA World Usability Day Event Martin Belam Information Architect, Guardian News & Media November 2010 @currybet www.currybet.net For an essay version of this presentation, please visit: http://www.currybet.net/cbet_blog/2010/11/belam-wud1.php
- 3. bit.ly/aEw6Qn Newspapers were always social...
- 8. The Times now has live 24/7 customer service thetimes.co.uk/livehelp
- 9. And users have higher service level expectations
- 11. Alan Rusbridger, Editor, The Guardian I think journalists have to ask themselves whether they really are the only figures of authority and whether they know more in all circumstances than their readers, or whether we can adopt a more, slightly more humble approach.
- 12. Clay Shirky We are living through a shock of inclusion, where the former audience is becoming increasingly intertwined with all aspects of news, as sources who can go public on their own, as groups that can both create and comb through data in ways the professionals can't, as disseminators and syndicators and users of the news. This shock of inclusion is coming from the outside in, driven not by the professionals formerly in charge, but by the former audience.
- 13. gu.com/p/2camb
- 16. Anonymity is powerful on news sites bit.ly/93KCVW
- 17. Lucy Pepper's Troll catalogue - bit.ly/cl5jX6
- 18. gu.com/p/2jeqb & gu.com/p/2kj6p Comment is free?
- 19. Meg Pickard, Head of Digital Engagement
- 21. gu.com/p/2kep9
- 26. You might recall this World Cup ' highlight '
- 27. Our Twitter replay captured the conversation gu.com/p/2hhgb
- 28. It is no longer just about telling stories... coins.guardian.co.uk
- 29. ...but about building tools that enable stories guardian.co.uk/world-government-data
- 30. The Manchester Guardian was doing datajournalism in the first issue in 1821
- 31. We are improving machine-to-machine comms
- 32. We've added linked open data into our API
- 33. ...and being open about it gu.com/p/2evx9
- 34. I've contributed a chapter to 'UX Storytellers'... gu.com/p/2kpgv
- 35. ...and posted my working on Flickr bit.ly/98zVWP
- 36. I use Silverback a lot to do 'guerilla' testing
- 37. ...and to get out and talk to the audience
- 38. I put the videos on the intranet for all to see
- 39. My MacBook, iPhone and Flip is all I need...
- 40. ...along with my 'Portable IA' kit My sketching has been inspired by seeing talks and work by Frances Eida, Eva-Lotta Lamm and Anna Lena Schiller
- 41. Questions...? Linklog at - bit.ly/ukupa_belam Essay version at - bit.ly/fBN378 www.currybet.net @currybet