1. [DISCOVER]
Louisiana
Matthew Bagot
Catherine Cole
Willie Hughes
Chelsey Zeringue

2. Analysis
Population
3% 2%
5%
9%
St. Charles
Lafourche
10%
31% Terrebonne
Jefferson
Orleans
St. Bernard
40% Plaquemines

3. Analysis
Source; Louis Armstrong International Airport, New Orleans
www.flymsy.com

4. Objectives &  We ultimately want to
market to anyone
Economic interested in nature
Impact including:
 Elders
 Adults
 Families
 Overall, with the use of all
of our social media
sites, we want swamp tours
in the region to have one
additional tour per month.

5. Objectives &
Economic
Impact
 One boat full (8) at $50 per
person
 $400 more per month
 $4800 more per year
 If 15 swamp tours in the
region followed, the
region would generate an
additional $72,000 in sales
per year

6. Objectives &
Economic
Impact
Increase the
average amount a
leisure overnight
visitor spends in
Louisiana from
$512 to $562 by
them visiting a
local swamp tour.
Source; Louisiana Office of Tourism,
US Travel Association, TNS, UNO, and LSU

7. Swamp Tours
in Southeast Louisiana
Source; Google Maps

8. Strategies & Products

9. Project Budget
Social Media Manager T-Shirts Postage
$25-69K Annual Salary 100 for $855 / 100 for $535
www.payscale.com www.customink.com

10. Marketing Support
Airboat Tours by Arthur

11. Marketing the
Promotional Plan
We plan to advertise through
the use of:
 Twitter
 Facebook
 YouTube
 Foursquare

12. Strengths & Weaknesses of
our Promotional Plan
Strengths Weaknesses
 Outlined our goals  Redundancy
 The Analysis  Could have provided more
data from outside sources
 Well organized
 Easy to understand
 Thorough

13. What We  Teamwork is the most
Learned… essential part of a project
 When writing a
promotional plan, make
sure the plans are
reasonable
 Creative advertisement is
efficient advertising
 Under-promise and over-
deliver