Second part (2/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk. Topics: Web 2.0 and Social Web. Check out the complete series of presentations here on Slideshare. More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net

1. master
class
search + social media marketing
15 november 2010
holstebro, denmark
massimo burgio
global search interactive / sempoPARTS 3-4
WEB 2.0
SOCIAL

2. master
class
search + social media marketing
PART 3
WEB 2.0

3. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

4. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

6. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

7. no more passive consumers!
• each consumer produces opinions, and share them with communities
user-powered internet
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

8. e-fluencers the new brand ambassadors
no more passive consumers!
• each consumer produces opinions, and share them with communities
• there are super-users with super-powers: the e-fluencers
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

9. intelligence
a new kind of
marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

10. referrals
social
networks
key phrases
wordofmouth
rating
voting
buzz blogs
keywords
competitors
online reputation
polls
engagement
listen

11. tools
a new breed of
marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

13. mindset
a new style of
marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

14. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

15. change
mindset
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

16. you can
social media
strategize
integrate
innovate
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

17. master
class
search + social media marketing
PART 4
SOCIAL

18. perseverance
proactivity
patience
passion
4PSMM
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

19. procrastinate
panic push
presume
4PDON’T
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

20. perseverance is the key: dancing man
http://bit.ly/dancing-man-video
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

21. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

22. • Social networking sites
• Online collaborative tools
• Photo / video sharing sites
• News aggregators
• Blogs / bloggers’ communities
• Forums / Message boards
• Social bookmarking
• Podcasting / videocasting
social media networks: facebook what?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

23. networks
• networking sites
• collaborative tools
• photo sharing
• video sharing
• knowledge sharing
• news aggregators
• blog communities
• forums
• message boards
• social bookmarking
• podcasting
• videocasting
social media networks
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

24. after all, social is better than sex
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

25. users are everywhere, users are the web

26. conversations happen everywhere
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

27. social media strategies: goals
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

28. social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

29. social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

30. social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

31. source: cmo.com
social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

32. social media marketing by time + resources
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

33. where?
which are your favourite social networks? do you read blogs? do
you write one? do you access the internet from home, work or
mobile?
what?
do you use RSS? which services would you find useful from our
site sul nostro sito? what FB app would you find useful? are you
interested in iPhone apps?
how?
please send us feedback about our site usability (or product /
service feedback); how can we improve the performance of our
call center?
always ask your customers first
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

34. customers + prospects
your target market
employees + stockholders
your business “family”
partners + suppliers
your business “ecosystem”
competitors
you don’t have to ask, just benchmark them! =)
always ask your customers first
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

35. always ask your customers: real case study
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

36. always ask your customers: real case study

37. find
your
own
social
way
the best solution for your business?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

38. master
class
search + social media marketing
NEXT
TOOLS

39. massimo burgio
global search interactive / sempo
www.globalsearchinteractive.net
www.sempo.org
massimo@globalsearchinteractive.net
facebook.com/massimoburgio
twitter.com/massimoburgio
linkedin.com/in/massimoburgio
slideshare.net/massimoburgio
tak!