Mobile Marketing on YouTube

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Ken Chang's Mobile March 2014 talk on Mobile Marketing on YouTube

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Mobile Marketing on YouTube

  1. 1. MOBILE MARKETING ONYOUTUBE Ken Chang 612-310-8413 ken@ajmonkey.com ! @LSystem #mobilemarchtc
  2. 2. AGENDA • About Me/YouTube • Getting Started • MobileVS Desktop • Which Mobile Device toTarget • Mobile Engagement • Mobile Monetization • Mobile ROI
  3. 3. 70% FEMALE VIEWERSHIP
  4. 4. MOVINGTHE NEEDLE
  5. 5. COMPETING AGAINST 24 HOUR/ANYTIME/CROSSFIT
  6. 6. SPIN OFF BRAND & GYM
  7. 7. USINGYOUTUBE TO CREATE A SALESTOOL
  8. 8. BEFORE A.J. MONKEY
  9. 9. AFTER A.J. MONKEY
  10. 10. TARGETINGVIEWERS
  11. 11. TARGETINGTHEVIEWER BY 3 FACTORS • Products • Income Level • Behavior
  12. 12. MOBILEVS DESKTOP NOVEMBER 2013
  13. 13. MOBILEVS DESKTOP TODAY
  14. 14. MOBILE PHONES LAST NOVEMBER
  15. 15. MOBILE PHONES TODAY
  16. 16. TABLETS LAST NOVEMBER
  17. 17. TABLETS USEDTODAY
  18. 18. ENGAGINGTHE 99% LAST NOVEMBER
  19. 19. ENGAGINGTHE 99% TODAY
  20. 20. MOBILE ENGAGEMENT • Capturing and identifying your audience is crucial • Simple content and messaging • Thumbnails matter • 5 second rule — Attention spans are now even shorter!
  21. 21. COLORS MATTER
  22. 22. MONETIZATION
  23. 23. ADS INVIDEO Vendor Slotted ads TrueView in-stream ads Overlay in-video ads
  24. 24. AD NETWORKS STYLEHAUL & MACHINIMA
  25. 25. GEAR
  26. 26. GOOGLE GLASS • Makes everyday moments fun and interesting • Captures spur of the moment events • A great tool that lets you tell interesting stories quickly and effectively
  27. 27. A PHOTO FROM GOOGLE GLASS
  28. 28. A PHOTO FROM A DSLR
  29. 29. PROS & CONS • GlassTellsYour Story Exactly How It Looks • A Great Portrayal of Reality • Doesn’t Play Well With Off Camera Flash Strobes— Not For Artistic or Commercial Photos
  30. 30. VIDEO FOR MOBILE CONSIDERATIONS • HD vs Standard Definition • Video Editing Software • 5 second Impact • TalentTrumps Equipment
  31. 31. ROI • Increased FootTraffic or Lead Generation • Increased Web Page Hits • Increased Facebook Page Likes • Adobe Marketing Cloud
  32. 32. –Pablo Picasso “Good artists copy. Great artists steal.”
  33. 33. RESOURCES Mobile Playbook www.themobileplaybook.com ! Crush It! GaryVaynerchuk
  34. 34. QUESTIONS
  35. 35. MOBILE MARKETING ONYOUTUBE Ken Chang 612-310-8413 ken@ajmonkey.com ! @LSystem #mobilemarchtc

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