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Mark Pack - Social Media '09 (a mashup* event)
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Mark Pack - Social Media '09 (a mashup* event)

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Mark Pack

Mark Pack
Liberal Democrats
Social Media '09
a mashup* event
mashupevent.com

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  • Wide range of online presences already in existence – from website (first created in 1999), via blog to Facebook, YouTube etc – and other key sources of information such as TheyWorkForYou
  • The media still loves stories of internet-related innovate. Best coverage in The Sun during Ming Campbell’s time as Lib Dem leader was when he started using Facebook. Outside politics – look at the huge recent coverage for Ocado’s iPhone app, despite the low % of the popolulation with an iPhone Plus, Lynne Featherstone’s own record to keep up – early blogger (2003), first MP regularly twittering (Alan Johnson twittered briefly during his deputy leadership campaign before her)
  • You need to fish where the fish are (photo is of my namesake – a champion US fisherman) Public don’t want to come to political websites – you have to go to them.
  • Quote from an unknown Norwegian found on the internet. Photo is of an unknown Norwegian found on the internet.
  • Qualitative measures are often more appropriate than quantitative – especially when there would be a large number of factors to control for Don’t underestimate the power of surveys and simple counting in providing meaningful analysis
  • Posterous doesn’t provide deep photo integration – in an ideal world you want one upload that puts photo on website, on Flickr with set and tags, on Facebook in an album with tags, generates tweets and so on. If you can’t get proper, full integration – simply services such as email to Flickr + Twitter have much to commend them
  • Site design and build by Puffbox – including generation of of lifestream idea My contact details: Mark.Pack@YourMandate.com / 020 3128 8100 / @markpack / www.MarkPack.org.uk
  • The obligatory cat photo

Mark Pack - Social Media '09 (a mashup* event) Mark Pack - Social Media '09 (a mashup* event) Presentation Transcript

  • Creating a new website for an MP Mark Pack
  • The challenge: integrate
  • The challenge: innovate
  • The challenge: disperse
  • “ The only way to control your content is to be the best provider of it” “ The only way to control your content is to be the best provider of it”
  • The solution: WordPress
    • Robust
    • SEO friendly
    • Social media friendly
    • Large range of plug-ins
    • Healthy developer community
    • Minimal developer lock-in
  • The solution: lifestream
    • Integrate different services in to one stream
    • Dominant front page content
    • Driven by RSS
    • Only one special scraper required (EDMs)
  • The solution: multiple user paths
    • Type of content, or
    • Issue, or
    • Area
    • Multiple tagging = single data entry
  • Fun numbers
    • Photo credit: Sebastiano Pereira, Flickr
  • Fun numbers
    • 75%
    prefer “blog” to “news” 20% more comments 1 in 3 YouTube films on Google Maps get large viewing boost
  • ROI doesn’t have to be about decimal places
    • “ Love it!” - Sunny Hundal
    • “ One of the best political websites I've even seen” - Iain Dale
    • 95%+ positive online reaction
    • Photo credit: Anders V, Flickr
    A bit of controversy… Posterous? No thanks
  • www.PuffBox.com www.LynneFeatherstone.org www.YourMandate.com @markpack
    • Photo credit: allygirl520, Flickr