Mark Pack - Social Media '09 (a mashup* event)

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Mark Pack
Liberal Democrats
Social Media '09
a mashup* event
mashupevent.com

Published in: Business, Technology
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Mark Pack - Social Media '09 (a mashup* event)

  1. 1. Creating a new website for an MP Mark Pack
  2. 2. The challenge: integrate
  3. 3. The challenge: innovate
  4. 4. The challenge: disperse
  5. 5. “ The only way to control your content is to be the best provider of it” “ The only way to control your content is to be the best provider of it”
  6. 6. The solution: WordPress <ul><li>Robust </li></ul><ul><li>SEO friendly </li></ul><ul><li>Social media friendly </li></ul><ul><li>Large range of plug-ins </li></ul><ul><li>Healthy developer community </li></ul><ul><li>Minimal developer lock-in </li></ul>
  7. 7. The solution: lifestream <ul><li>Integrate different services in to one stream </li></ul><ul><li>Dominant front page content </li></ul><ul><li>Driven by RSS </li></ul><ul><li>Only one special scraper required (EDMs) </li></ul>
  8. 8. The solution: multiple user paths <ul><li>Type of content, or </li></ul><ul><li>Issue, or </li></ul><ul><li>Area </li></ul><ul><li>Multiple tagging = single data entry </li></ul>
  9. 9. Fun numbers <ul><li>Photo credit: Sebastiano Pereira, Flickr </li></ul>
  10. 10. Fun numbers <ul><li>75% </li></ul>prefer “blog” to “news” 20% more comments 1 in 3 YouTube films on Google Maps get large viewing boost
  11. 11. ROI doesn’t have to be about decimal places <ul><li>“ Love it!” - Sunny Hundal </li></ul><ul><li>“ One of the best political websites I've even seen” - Iain Dale </li></ul><ul><li>95%+ positive online reaction </li></ul>
  12. 12. <ul><li>Photo credit: Anders V, Flickr </li></ul>A bit of controversy… Posterous? No thanks
  13. 13. www.PuffBox.com www.LynneFeatherstone.org www.YourMandate.com @markpack
  14. 14. <ul><li>Photo credit: allygirl520, Flickr </li></ul>

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