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Robin Wight - Social Media '09 (a mashup* event)

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Robin Wight
The Future is Bright, The Future is Social
Social Media '09
a mashup* event
mashupevent.com

Published in: Business, Sports, Technology
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Robin Wight - Social Media '09 (a mashup* event)

  1. 1. The Future's Bright, The Future's Social Robin Wight, President, Engine
  2. 5. Brands only exist because they help consumers make buying decisions without using too much brain power
  3. 6. Your brain doesn’t like changing its mind
  4. 7. R R L L a) INITIAL b) PRACTICED Practised tasks are easier for the brain to do than novel tasks Source: The Executive Brain Frontal Lobes & the Civilised Mind – Elkhonon Goldberg
  5. 10. What car did people think the yuppie drove? 33% 27% 19% 9%
  6. 11. Attitude Change Behaviour Change Behaviour Change ? Attitude Change 
  7. 12. The mind changer:
  8. 14. The Future's Bright, The Future's Social Robin Wight President, Engine
  9. 17. Completing the story online can double the effectiveness of communication
  10. 21. The end of destination web Visits to brand websites are declining as social media takes hold Source: Google Analytics
  11. 22. The Future's Bright, The Future's Social Robin Wight President, Engine

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