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Marshall Manson - Social Media '09 (a mashup* event)

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Marshall Manson Wonderbra & Dita von Teese Social Media '09 a mashup* event mashupevent.com

BusinessTechnology
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Putting the Wonder back into Wonderbra 11 November 2009
Remember This?
Objectives: Recover the Glamour ,[object Object],[object Object],[object Object],[object Object],[object Object]
A (Nearly) Complete Campaign
Execution: Everywhere
Driving Conversation on Drip at a Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coverage: Everywhere Teese site and film launched Product launched Film released, main site launched
Flickr: Our biggest surprise ,[object Object],[object Object],[object Object]
Overall Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coolest chart of all

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