Casio watches

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  • 1. By – Mayuresh Tiwari
  • 2. About CasioCasio Industries is world’s six largest and India’s leadingmanufacturer of watches. It has several popular brandsin its fold including G-shock, edifice, Sheen, Protek, Outgear and Oceanus.The Casio portfolio has over 25% share in domestic market.Share in the organized watch market. To ensure a dominantpresence in the market, the company has showrooms inevery nook and corner of the country that caters to theneeds of every segment of the people.
  • 3. Company’s Timeline1957 – The company was incorporated on June 1st, 1957, headquarters at Shibuya, Tokyo, Japan.1974 – The Casiotron, a watch that features a fully automatic calendar, including moth lengths and leap years is released.1983 – The first G-Shock watch, the DW-5000C, is released.1991 – The F-91W digital watch, retro design with alarm and stopwatch, is released.2000 – The WQV-1, the world’s first wrist watch with digital camera is released.
  • 4. Casio Businesses
  • 5. Marketing Mix (4P’s) Pricing Promotion Survival Product Advertising Market Share Market Sales Segmentation Market Skimming Public Relation Value Product Quality Propositions Pricing methodPlace
  • 6. ConclusionCasio Industries is evolving successfullyStrategy of extension of Product LineCasio’s different way of MarketingAdvantage of entering first into marketFinancial BenefitsPrediction of future challenges by technology
  • 7. Thank You..