Casio watches

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Casio watches

  1. 1. By – Mayuresh Tiwari
  2. 2. About CasioCasio Industries is world’s six largest and India’s leadingmanufacturer of watches. It has several popular brandsin its fold including G-shock, edifice, Sheen, Protek, Outgear and Oceanus.The Casio portfolio has over 25% share in domestic market.Share in the organized watch market. To ensure a dominantpresence in the market, the company has showrooms inevery nook and corner of the country that caters to theneeds of every segment of the people.
  3. 3. Company’s Timeline1957 – The company was incorporated on June 1st, 1957, headquarters at Shibuya, Tokyo, Japan.1974 – The Casiotron, a watch that features a fully automatic calendar, including moth lengths and leap years is released.1983 – The first G-Shock watch, the DW-5000C, is released.1991 – The F-91W digital watch, retro design with alarm and stopwatch, is released.2000 – The WQV-1, the world’s first wrist watch with digital camera is released.
  4. 4. Casio Businesses
  5. 5. Marketing Mix (4P’s) Pricing Promotion Survival Product Advertising Market Share Market Sales Segmentation Market Skimming Public Relation Value Product Quality Propositions Pricing methodPlace
  6. 6. ConclusionCasio Industries is evolving successfullyStrategy of extension of Product LineCasio’s different way of MarketingAdvantage of entering first into marketFinancial BenefitsPrediction of future challenges by technology
  7. 7. Thank You..

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