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Porter’s Competitive Forces Model Applied to Fast Track Call Taxi Service

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Porter’s Competitive Forces Model Applied to Fast Track Call Taxi Service

  1. 1. FASTTRACK TAXI SERVICEFASTTRACK TAXI SERVICE TEAM : 1.NEIL K. GEORGE 2.KALIRAJ 3.DIVYA BHARATHI 4.NARENDRA 5.VENGADESSANE
  2. 2. PARAMETER LEVEL (LOW, MIDDLE, HIGH ) OVERALL RATING FOR ENTRY BARRIERS 1. GOVERNMENT POLICY LOW 2. BRAND IDENTITY BUILDING HIGH Competitor brands NTL, Million Dots are not as strong. 3. CAPITAL REQUIREMENTS MEDIUM Own at least a minimum of 200 own cars and call centre operations. 4. EXPECTED RETALIATION LOW Scope to reduce prices is low ( fuel & salaries ) from NTL , Million Dots. LOW 1.ENTRY BARRIERS
  3. 3. PARAMETER LEVEL (LOW, MIDDLE, HIGH ) OVERALL RATING FOR POWER OF BUYERS 1. CUSTOMER SATISFACTION / ATTITUDE OF CALL CENTRE STAFF TOWARDS CUSTOMERS HIGH NTL is main rival. 2.ON TIME REPORTING HIGH Fasttrack and NTL on par. 3. VEHICLE PRESENTATION / CLEANLINESS HIGH NTL and Fasttrack puts power in the hands of consumer. 4. DRIVER PRESENTATION / CLARITY OF TARIFF HIGH NTL and Fastrack puts power in the hands of consumer. HIGH 2.BARGAINING POWER OF BUYERS
  4. 4. PARAMETER LEVEL (LOW, MIDDLE, HIGH ) OVERALL RATING FOR POWER OF SUPPLIERS 1. METER SUPPLIER. HIGH Specialty equipment. 2. VEHICLE ATTACHMENTS. MIDDLE Fasttrack has serviceability all over India and main metros. Unbeatable on this front. 3. IMPORTANCE OF VOLUME OF BUSINESS TO VEHICLE ATTACHMENTS. HIGH Fasttrack delivers on volume of business to vehicle owners. 4. IMPORTANCE OF RESPONSIVENESS OF CALL CENTERS TO DRIVERS AND VEHICLE OWNERS. HIGH Fastrack call centre service is unbeatable on this front. HIGH 3.BARGAINING POWER OF SUPPLIERS
  5. 5. PARAMETER LEVEL (LOW, MIDDLE, HIGH ) OVERALL RATING FOR POWER OF SUBSTITUTES 1. TRAVELS LOW Restrictions on time. 2. OTHER MODES OF TRANSPORT. LOW Autorickshaw,bus,train , metros etc., lower comfort, and convenience. 3. RELATIVE PRICE / PERFORMANCE OF SUBSTITUTES. LOW Cost is lower but lack comfort and convenience. 4. PORPENSITY TO SUBSTITUTE. LOW Family size, need, comfort and convenience. 5. PROPENSITY TO USE OWN VEHICLES. MIDDLE Four wheeler ownership increasing in Metros. Call drivers concept is increasing in metros. LOW 4. THREAT OF SUBSTITUTES
  6. 6. PARAMETER LEVEL (LOW, MIDDLE, HIGH ) OVERALL RATING FOR DETERMINANTS OF RIVALRY 1. INDUSTRY GROWTH HIGH Last 12 years growth has been very good for Fasttrack. 2. PRODUCT DIFFERENCES LOW Fasttrack and NTL are industry leaders. No major differences in product offerings. 3. BRAND IDENTITY HIGH Fastrack and NTL have good brand indentity and brand re-call. 4. DIVERSITY OF COMPETITORS HIGH Travels, bus, train, autorickshaws, metros, etc. 5. INTERMITTENT OVERCAPACITY LOW Indias population is growing MEDIUM 5. DETERMINANTS OF RIVALRY
  7. 7. • APPLYING PORTER’S COMPETITIVE FORCES MODEL IT CAN BE CONCLUDED THAT THIS IS A VERY COMPETITIVE INDUSTRY AND FASTRACK HAS ESTABLISHED ITSELF AS A LEADING BRAND WITH HIGH BRAND RECALL. • CLOSEST THREAT IS FROM NTL. • ENTRY BARRIERSTO THE INDUSTRY IS LOW SO THERE CAN BE MANY COMPETITORS IN THE FUTURE. •FASTTRACK HAS ALSO ACQUIRED BARATHI CALL TAXI AND GOODTRACK. IS WAY AHEAD IN SEEING FUTURE THREATS AND BUYING THEM OUT. •CUSTOMER FRIENDLY WEBSITE AND ON LINE BOOKING AVAILABLE. SUGGESTION: VERNACULIAR LANGUAGE OPTIONS ON WEBSITE.
  • Neil74

    Oct. 24, 2014

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