2. ThE CooL, TreNdy, fUnKy RaNgE fOr ThE YoUnG
aNd YoUnG-at-HeArT………
Launching my new product of ‘IMPRESSIONS watch’
“EXOTICA”
Be passionate enough to wear this.. U WORTH IT.
 WE ARE HERE WITH 2 VARIETY.
OFFICAL PURPOSE
FUNKY LOOK
HERE we are coming with our new and stylish watches …
don’t let ur eyeballs move around.

3. A brief introduction about the newly launched product
“EXOTICA”
 EXOTICA, is a brand is launched in 22/may/2014.
 We have targeted at 18-30 year olds and positioned along the line “ Cool watches ”.
 IMPRESSION launched another brand in “EXOTICA” 2014 as an individual brand aiming
the target segment of 18-30 year old with the baseline “How many you have? “
 Strategy aimed at promoting the multiple watch owning concepts.
THE S-T-P OF “EXOTICA” WATCHES…
SEGMENTATION
• GEOGRAPHIC
• CITIES
• DEMOGRAPHIC
• GENDER ( male and female)
• PSCHOGRAPHIC
• SOCIAL CLASS
• PERSONALITY
• BEHAVIOURAL
• OCCASIONS
• LOYALITY
TARGETING
It has a “niche audience”.
 Targets the young and young-at-heart and people who are fashion conscious but are
price sensitive.
 More focus for people living Urban.
POSITIONING
 Whenever we think of “EXOTICA”, what comes to our mind is “BE PASSIONATE
ENOUGH TO WEAR THIS", that is how it has positioned itself.
 Watch as a fashion accessory.

4. MIX4 P’s OF MARKETING
PRODUCT
It has established itself as a fashion accessory rather than as a device showing time without
compromising on quality.
 EXOTICA watches include various collections like XY collection, Neon disc collections
,Army collection, Sports collection, bikers collection, denim collection.
 Providing watches for every occasion.
PRICE
 STARTS FROM Rs 8000 till Rs 25000.
PLACE
EXOTICA has its presence through 2000 outlets across 800
towns including 228 strong World of IMPRESSION network,
122 Large Format Chain stores i.e. Shoppers Stop, Lifestyle,
Central, Westside, Pantaloons and Multi-brand watch outlets.
PROMOTION
 To promote the product it uses mass communication through 360 degree
media ie. Newspaper, T.V and magazines.

5.  Maintains image of the product by continuously maintaining freshness in
its communication.
 Most of its advertisements are dominated by youth.
 The most interesting thing in all these Ads is the last statement “GO
TRENDY” which has a hidden strategy .
USP(UNIQUE SELLING PROPOSITION)
WI-FI hub (can connect with your laptop)
Gps tracker
Torch facility
sWOT ANALYSIS
STRENGTH
 Popular among youth.
 Provides value for money.
 Trusted for quality.
 Providing unique special collection.
 WEAKNESS
 Not associated to maturity.
 Lack of product innovation in existing
collection
 OPPORTUNITIES

6.  Huge market and demand is unlikely
to change.
 The young independent individuals
are trendsetters.
 People are using it as a fashion
accessory which means more demand
for the product.
Youth of India are far more brand
conscious than
their predecessors.
 THREATS
 Many foreign players entering in the race.
 Too many players will dilute the market & the profit margin.
 Mobile phones acting as substitutes of the watches.
 Increasing the price of the raw material like steel may increase
the price of the product.
Questionnaire
1) Which watch brand are you currently using?
2) What features do to consider while purchasing a watch?
3) What/who influenced you to make your purchase?
4) Which type of wrist watch do you like to wear?
5) Does publicity of watches affect your buying decision?
6) Do you prefer cell phone over your watch for referring time?

7. 7) You prefer your watch as accessory or necessity or both?
8) Would you like to have a customized/personalised watch [belt of
the watch,its dial,colour]?
9) What are the problems you face while purchasing a watch?
10) Does warranty of the watch have any influence on your
purchase?
Future strategies
 “EXOTICA “need to continue its focus on innovation in all its
collections.
 It needs to keep coming up with creative as well as matured
ads and promote it at college festivals with the help of youth
icons .
 Should encourage customization of watches in small scale
with small local retailers/gift shops like archies.
 Provide exciting offers throughout the year.
Since “EXOTICA” is associated with youth, it should encourage
education by sponsoring students and also encourage employment
by asking them to work for the company…
Have a exotic life with “exotica”……

8. Thank You