Watch on "WATCH" Industry


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Watch on "WATCH" Industry

  1. 1. Product Report onWrist Watches<br />Prepared by: NirankarSingh<br />PGDFM/09/003<br />
  2. 2. Definition of Product<br /> The end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want.<br />
  3. 3. Introduction<br />WATCHES<br />A watch is a timepiece that is made to be worn on a person. It is usually a wristwatch, worn on the wrist with a strap or bracelet.<br />3<br />
  4. 4. Display<br />Analog : <br />A numbered dial upon which are mounted at least a rotating hour hand and a longer, rotating minute hand.<br />4<br />
  5. 5. Display<br />Digital :<br />A digital display simply shows the time as a number.<br />It had a red light-emitting diode (LED) display.<br />5<br />
  6. 6. Types of Watches<br />Fashion Watches: Wristwatches are often appreciated as jewelry or as collectible works of art rather than just as timepieces.<br />Computerized multi-function watches:They have awkward user interfaces due to the tiny screens and buttons, and a short battery life.<br /> Contd.6<br />
  7. 7. Types of Watches (Contd.)<br />3. For space travel: Zero gravity environment and other extreme conditions encountered by astronauts in space requires the use of specially tested watches.<br />4. For scuba diving: Watches may be crafted to become water resistant. These watches are sometimes called diving watches.<br />7<br />
  8. 8. Indian Watch Market<br />Size: 40-45 millions pieces annually.<br />Annual market(in USD): 195 millions.<br />Average growth in India: Increase in 10-15 % annually.<br />But India still lower in that market compared globally.<br />
  9. 9. Categories of Watches <br />Low Price Segment: Less than Rs.500.<br />Medium Price Segment: Between Rs. 500-1500.<br />High Price Segment: More than Rs. 1500. <br />
  10. 10. Images of Indian Watches<br />10<br />
  11. 11. Images of Foreign Watches<br />ARMANI<br />11<br />
  12. 12. Brand of Wrist Watches<br />Timex,<br />Citizen,<br />Casio,<br />Titan.<br />
  13. 13. Timex<br />Timex watches by Timex Group USA.<br /> It has basically low & medium range watches.<br />Timex Sports<br />Rs. 785<br />Timex Formals c401<br />Rs. 990<br />Timex Formals Women<br />Rs. 1465<br />
  14. 14. Citizen<br />Manufactured by Citizen Holdings Co. Ltd.<br />It consists mainly high range segment.<br />Citizen perpetual series<br />Rs. 17,200<br />Citizen BL-800<br />Rs. 22,900<br />
  15. 15. Casio<br />It’s a Japanese Mfg company.<br />It consists all categories of range segments.<br />Casio Standard Line<br />Rs. 1045<br />Casio Metal fashion<br />Rs. 1780<br />Casio Proterk Line-up<br />Rs. 12700<br />
  16. 16. Titan<br />Its an Indian brand & manufacturing company.<br />Titan having all range of watches.<br />Titan Raga<br />Rs.3560<br />Titan Fastrack<br />Rs.1085<br />Titan Edge<br />Rs. 8650<br />
  17. 17. Titan is India&apos;s leading manufacturer of watches. <br />The sixth largest in the world. <br />Titan watches is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation.<br />I am taking Titan Co’s product<br />
  18. 18. Products under Titan Co.<br />Titan Raga<br />Titan Fastrack<br />Titan Sonata<br />Titan Edge<br />Titan Steel.<br />
  19. 19. Titan Raga<br />Market price:-<br /> Rs 2,000 - 5,000.<br />Target customer:- High level people.<br />Local Tax:- 12.5%<br />Profit margin:- <br /> 10-15%<br />
  20. 20. Titan Fastrack<br />Market price:-<br /> Rs 1,000 – 3,500.<br />Target customer:- Middle & High level people.<br />Local Tax:- 12.5%<br />Profit margin:- <br /> 10-12%<br />
  21. 21. Titan Sonata<br />Market price:-<br /> Rs 250 – 1,200.<br />Target customer:- Lower & Middle class people.<br />Local Tax:- 12.5%<br />Profit margin:- <br /> 10%<br />It has over 650 models in Indian market.<br />Having more than 10,000 dealers in India.<br />
  22. 22. Titan Edge<br />Market price:-<br /> More than Rs. 7,000.<br />Target customer:- High level people.<br />Local Tax:- 12.5%<br />Profit margin:- <br /> 15-20%<br />
  23. 23. Titan Steel<br />Market price:-<br /> Starts with Rs 2,300.<br />Target customer:- High level people.<br />Local Tax:- 12.5%<br />Profit margin:- <br /> 10-20%<br />
  24. 24. <ul><li> In the end, though India is still</li></ul> considered to be a difficult market to<br /> penetrate due to reasons like:-<br /> Price sensitiveness and <br /> Its largely unorganised sector. <br /><ul><li> However, with the right planning and </li></ul> the right management International & <br /> national will do well in Indian Watch <br /> Market.<br />
  25. 25. THANK <br />YOU<br />