Social Media 101 for Government

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Social Media 101 for Government

  1. 1. Social Media 101: Making Your Organization Social Media Friendly Case Study: Public Health Agency of Canada Presented at the Advanced Learning Institute Social Media for Government Summit www.digitalOttawa.ca Monday, February 9, 2009
  2. 2. Who Communication and marketing consultants with a passion for the Web since 1995. Working with public sector organizations such as... Canadian Heritage o Canadian Museum of Civilization Corporation o Canadian Museum of Nature o Canadian Security Intelligence Service o Elections Canada o Environment Canada o Foreign Affairs and International Trade o Health Canada o Industry Canada o Justice Canada o Parks Canada o Public Health Agency of Canada o ... o
  3. 3. Public Health Agency of Canada (PHAC) New approach to federal leadership and collaboration with provinces and territories on efforts to renew the public health system in Canada and support a sustainable health care system.
  4. 4. Web 1.0 Web 2.0 vs Web 1.0 Web 2.0 • Eyeballs • Hands • Microsoft Encarta • Wikipedia • Personal Web sites • Blogging • CMS* • Wikis • Directories • Tagging • Instant Messenger • Twitter MULTI-WAY ONE WAY CONVERSATION CONVERSATION
  5. 5. Social Media Buzz Words Familiar with quot;RSSquot; and quot;podcastsquot;? What about quot;micro-bloggingquot;? (twitter) Are you social bookmarking?
  6. 6. Why are you here? Are you in communications / marketing? IM or IT? Manager / Executive?
  7. 7. What is Web 2.0 & Social Media
  8. 8. What does an organization do with “it”?
  9. 9. What we’re moving towards 1. participating in the conversation 2. initiating conversation 3. sharing content 4. social media in “all” campaigns
  10. 10. Challenges for the public sector • Risk adverse • Slow with change • Policies & processes • Information control • Human resources • Standards and guidelines • Technical infrastructure • Official languages • Governance • Security and legal aspects • …
  11. 11. a. participating in the conversation
  12. 12. a. participating in the conversation
  13. 13. b. initiating conversation
  14. 14. b. initiating conversation (social media release)
  15. 15. c. sharing content (aggregation)
  16. 16. c. sharing content (3rd parties)
  17. 17. d. social media in “all” campaigns
  18. 18. d. social media in “all” campaigns
  19. 19. How to get there
  20. 20. 1. Needs Assessment
  21. 21. 2. Educating
  22. 22. 3. Planning
  23. 23. 4. Implementing
  24. 24. 5. Coaching
  25. 25. 6. Evaluating
  26. 26. Back to > Needs Assessment
  27. 27. Why? ~2,000 years of One Way Communication Web 2.0 + Social Media make Multi-Way possible
  28. 28. Why? HUGE Social behavioral changes are happening! Expectations!!! • Improve Collaboration • Improve Communications • Increase Responsiveness • Increase Transparency • Increase Engagement Accessible, Affordable and Effective
  29. 29. Why? Who runs the world in 5yrs? Source: www.deloitte.com/dtt/article/0,1002,sid%3D2245%26cid%3D156096,00.html
  30. 30. Why? It’s HERE!!!
  31. 31. Questions?
  32. 32. Catch us @ Jason Prini Marquis Côté jason@digitalottawa.ca marquis@digitalottawa.ca twitter.com/jasonprini/ twitter.com/marquiscote/ www.digitalOttawa.ca www.comonlookandfeel.ca
  33. 33. Examples – blogs www.citizenvoices.gg.ca blog.privcom.gc.ca
  34. 34. Examples – bloggers UK blogs.fco.gov.uk
  35. 35. Examples – PMO on YouTube www.youtube.com/user/pmocpm
  36. 36. Examples – social marketing www.flickoff.org www.abovetheinfluence.com
  37. 37. Examples – social marketing www.stupid.ca www.thatguy.com

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