Learn how you can be more productive in deriving actionable insights from Marketo, and simplify the way you use and interact with Marketo's Analytics products.

1. © 2015 Marketo, Inc. Marketo Proprietary and Confidential
Analytics Usability Update
March / April 2015 Release

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Agenda:
1. Overview
2. Analytics Home Design Update
• Demo
3. Revenue Explorer Design Update
• Demo
4. Q&A

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Marketo Proprietary and Confidential
Your Speaker
Brian Theodore
Director of Product Management, Analytics
btheodore@marketo.com

4. Page 4© 2015 Marketo, Inc.
Marketo Proprietary and Confidential
Overview
Design updates across:
Marketo Analytics and Revenue Explorer
New Analytics Home New Revenue Explorer

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Analytics Home
Design Goals:
2
Simplified ad-hoc Reporting:
• Reduce unnecessary New/Clone report behavior
• De-clutter report tree
1
New Private vs Shared Report Organization
• Locks personal reports from editing by others
• De-clutter report tree
NOTE: In Beta now, GA in April release

6. Before
After
Personal
vs shared
report
organization
1Private vs
Shared
Cluttered –
all user reports
combined

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Marketo Proprietary and Confidential
Popular Community Idea
Idea by:
Revenue Engineer & Champion at Adecco

8. 2
Simplified
Ad-hoc Reports
Default pre-built
ad-hoc reports on
Analytics Home
Click to run/edit
ad-hoc report.
Save As to
make a copy

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Demo

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Revenue Explorer
Design Goals:
2
New Features:
• New “Sunburst” data visualization
• Enhanced Date filtering / range selection UI
1
Major Design and Usability overhaul
• A more consistent look and feel with Marketo
• Your data is more front-and-center!

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Marketo Proprietary and Confidential
New Perspective Menu
Application Menu

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Marketo Proprietary and Confidential
Report Navigation

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Marketo Proprietary and Confidential
Sunburst Chart

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Demo

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Q&A

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Thank you!
Brian Theodore
Director of Product Management, Analytics
btheodore@marketo.com