Optimize Your Funnel with Account-Based Marketing

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David TALAGA , Seasoned Marketing Professional at Donnelley Language Solutions and MultiTrans
4 years ago
Jay Ganaden ✈ , Group Director, Strategy @ Razorfish. UX & Strategy Executive with Business Development chops at Razorfish
5 years ago
Amar Trivedi , Social Media Community Manager at Barnes Catmur & Friends Dentsu at Barnes, Catmur & Friends Dentsu
5 years ago

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Top use cases for web personalization in 2016

We have seen how personalized content increases web engagement and generate more qualified leads. How can we improve and do this better?
Taking the best learnings/use cases of the last year of customers' leveraging web engagement and planning ahead, this webinar will reveal our top use cases we see marketers adopting in 2016.

A taste of these future predictions include:
Powerful vertical campaigns, the right industry case study to the right visitor
Engaging key specific accounts with Account-Based Marketing
Knowing the Customer Journey and planning progressive personalized campaigns
Leveraging known lead data, data you have on your prospects to personalize 1:1
A few more secrets and surprises… Join us to find out.

Insight Direct (6 campaigns) - Use company level MLM fields to to kind of “backup” the RTP identification in Industry based segments (known and industry = Finance)
CA (5 campaigns) - are using custom field that shows to which events the known visitor registered for, and inviting him to the next relevant one
Rapid7 (5 campaigns) - Use account level fields and targeting based on subscription types and subscription expiration date.
Canonical (5 campaigns) - Tageting based on lead level fields (is a decision maker YES/NO, opportunity role etc.)