1. Growing
your business
with an API Bruno Pedro • October 2017

2. ABOUT ME
• Since 2004 has been building hundreds of API integrations
• 2008: Co-founded tarpipe, a predecessor to IFTTT and Zapier
• 2016: Co-founded Hitch, API community & support platform
• 2017: Working on APIs & Integrations at New Relic
Bruno Pedro@bpedro

3. AGENDA
THE WHOLE PRODUCT THE AUGMENTED PRODUCT THE INTEGRATED PRODUCT
WHAT TO MEASUREQUESTIONS HOW TO MEASURE
?

4. WHOLE PRODUCT
(…) a whole product is a generic product
augmented by everything that is needed for
the customer to have a compelling
reason to buy.
—Regis McKenna

5. WHOLE PRODUCT
Your Product
Whole Product
External Features

6. WHOLE PRODUCT
Your Product
Whole Product
External Features

7. AUGMENTED PRODUCT
The augmented product consists of the measures
taken to help the consumer put the actual
product to sustained use.
—Philip Kotler

8. BUILD
Your Product
🕒
🕒
🕒
🕒
🕒
}Time
investment

9. BUY
$
$
$
{Capital
investment Your Product

10. BUY AND BUILD
{Capital
investment
}Time
investment
$
$
$
🕒
🕒
🕒
🕒
🕒
Your Product

11. PARTNER
P
P
P
Your Product

12. INTEGRATED PRODUCT
The integrated product is the product augmented
by connecting its API with other
third-party applications.
—Bruno Pedro

13. AUTOMATION
Your Product
Your API

14. INTEGRATION
Integration
Your Product
$
$
$
Your API
3rd-party application

15. QUESTION
Which application is making the
highest number of API calls?
?

16. QUESTION
Which application is producing
the highest error rate?
?

17. QUESTION
How many applications are using
the new feature added to the API
last week?
?

18. QUESTION
What is the least used path and method?
Which applications are still using it?
?

19. QUESTION
Are there specific applications producing a high error rate?
If so, those might be good candidates
for proactive support.
?

20. WHAT TO MEASURE
Number of
API calls
Error rate
Path
Method
Response code
GET, POST, etc.

21. WHAT TO MEASURE
Number of
API calls
Error rate
Path
Method
Response code
Consumer ID
From OAuth 2

22. WHAT TO MEASURE
Number
of
API calls
Error rate
Path
Method
Response code
Consumer ID
Application ID

23. WHAT TO MEASURE
Number
of
API calls
Error rate
Path
Method
Response code
Consumer ID
Application ID
From OAuth 2

24. HOW TO MEASURE
• Mashape Galileo
• RedHat 3scale Analytics
• Apigee API Analytics
• Google Data Studio
• New Relic Insights

25. SUMMARY
THE WHOLE PRODUCT THE AUGMENTED PRODUCT THE INTEGRATED PRODUCT
WHAT TO MEASUREQUESTIONS HOW TO MEASURE
?

26. Bruno Pedro
Thank you