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Growing your business with an API

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How can you grow your business revenue by using APIs? In this presentation, you will understand the concept of “Integrated Product” and how it can help you reach product-market fit and generate revenue. You will also learn how to effectively measure the success of your API and its integrations with multiple third parties. By the end, you’ll be able to identify which parts of your API need improvement, which are the ones driving revenue, and the ones that should be deprecated.

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Growing your business with an API

  1. 1. Growing your business with an API Bruno Pedro • October 2017
  2. 2. ABOUT ME • Since 2004 has been building hundreds of API integrations • 2008: Co-founded tarpipe, a predecessor to IFTTT and Zapier • 2016: Co-founded Hitch, API community & support platform • 2017: Working on APIs & Integrations at New Relic Bruno Pedro@bpedro
  3. 3. AGENDA THE WHOLE PRODUCT THE AUGMENTED PRODUCT THE INTEGRATED PRODUCT WHAT TO MEASUREQUESTIONS HOW TO MEASURE ?
  4. 4. WHOLE PRODUCT (…) a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. —Regis McKenna
  5. 5. WHOLE PRODUCT Your Product Whole Product External Features
  6. 6. WHOLE PRODUCT Your Product Whole Product External Features
  7. 7. AUGMENTED PRODUCT The augmented product consists of the measures taken to help the consumer put the actual product to sustained use. —Philip Kotler
  8. 8. BUILD Your Product 🕒 🕒 🕒 🕒 🕒 }Time investment
  9. 9. BUY $ $ $ {Capital investment Your Product
  10. 10. BUY AND BUILD {Capital investment }Time investment $ $ $ 🕒 🕒 🕒 🕒 🕒 Your Product
  11. 11. PARTNER P P P Your Product
  12. 12. INTEGRATED PRODUCT The integrated product is the product augmented by connecting its API with other third-party applications. —Bruno Pedro
  13. 13. AUTOMATION Your Product Your API
  14. 14. INTEGRATION Integration Your Product $ $ $ Your API 3rd-party application
  15. 15. QUESTION Which application is making the highest number of API calls? ?
  16. 16. QUESTION Which application is producing the highest error rate? ?
  17. 17. QUESTION How many applications are using the new feature added to the API last week? ?
  18. 18. QUESTION What is the least used path and method? Which applications are still using it? ?
  19. 19. QUESTION Are there specific applications producing a high error rate? If so, those might be good candidates for proactive support. ?
  20. 20. WHAT TO MEASURE Number of API calls Error rate Path Method Response code GET, POST, etc.
  21. 21. WHAT TO MEASURE Number of API calls Error rate Path Method Response code Consumer ID From OAuth 2
  22. 22. WHAT TO MEASURE Number of API calls Error rate Path Method Response code Consumer ID Application ID
  23. 23. WHAT TO MEASURE Number of API calls Error rate Path Method Response code Consumer ID Application ID From OAuth 2
  24. 24. HOW TO MEASURE • Mashape Galileo • RedHat 3scale Analytics • Apigee API Analytics • Google Data Studio • New Relic Insights
  25. 25. SUMMARY THE WHOLE PRODUCT THE AUGMENTED PRODUCT THE INTEGRATED PRODUCT WHAT TO MEASUREQUESTIONS HOW TO MEASURE ?
  26. 26. Bruno Pedro Thank you

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