1. THE LATEST SOCIAL MEDIA TRENDS
FROM 2013 International CES: Day 3
January 10, 2013
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies
Thursday, January 10, 13
2. 2013 International CES Day 3: Over 195,000 Social
Conversations
18000
13500
9000
17,393
Peak of social
conversations on Day
4500 3. No single event led
to an increased spike
0 in conversation;
12am rather, mentions were
4am steady throughout the
9am day
11am
Social Media Conversation from Day 3 at CES 2pm
Thursday, January 10, 13
3. 2013 International CES Day 3: Samsung makes it a
three-peat
- Samsung leads on the strength of
its keynote presentation featuring
Bill Clinton, the flexible YOUM
mobile phone, and a CNET article
covering its 110-inch 4K TV: 11,860 Samsung
mentions
- Sony is second: 4,271 mentions as Sony
its TV division was featured in an
interview with Engadget, in addition LG Microsoft Intel
to conversation about its Xperia Z
smartphone
- LG, Microsoft and Intel received
over 3,000 mentions each.
Thursday, January 10, 13
4. 2013 International CES Day 3: Nobody Steps Away from
the TV
Televisions
6,500+
Mentions of
Tablets TVs on Day 3
Smartphones
Televisions from Samsung, Sony,
Apps LG and more continue to create
buzz at CES, particular the 4K and
Ultrabooks
8K TVs
0 1750
3500
5250
7000
Thursday, January 10, 13
5. 2013 International CES Day 3: #DigitalHealthCES Takes Over
Removing the official hashtags (#2013CES, #CES) as well as
generic hashtags (#tech and #technology), we see
#DigitalHealth CES generated a great deal of traffic on Day
3. A number of health initiatives were unveiled at CES this
700
week, using technology to make people healthier.
525
350
175
#DigitalHealthCES #PandoraCES 0
#boca #android #fbyl3
Thursday, January 10, 13
6. 2013 International CES Day 3: 35-44 year old Males Still
Dominate; Female Conversation Upticks Slightly
35-44 year olds lead the
conversation with 2,380 posts
(34.4%)
Males dominate with 64.4% of
conversation to Females’ 35.6%
Walk around the showroom and you’ll see
just how many more males there are at
CES!
Thursday, January 10, 13
7. 2013 International CES Day 3: It’s All About 50 Cent
- Celebrity with most buzz:
Rapper 50 Cent (1,030 mentions),
who was at CES this week to
promote his headphone line, Street
by 50 50 Cent Will.i.am
- A distant second: Quarterback Tim
Tebow, at CES to promote his SOUL Tim Tebow
headphones (158 mentions)
- #3: Will.i.am., who was still Dr. Oz Maroon 5
receiving buzz after speaking earlier
this week (154 mentions)
- Rounding out the top 5: Dr. Oz
(144) and Maroon 5 (123)
Thursday, January 10, 13