Content Marketingin Higher Education    Mark Barrera
Content Marketing• Content marketing is the creation  and sharing of content in order to  attract, acquire and engage clea...
Content Marketing•   Audience Segmentation•   Content Types•   Editorial Calendar•   Distribution•   Measure Success
• Audience Segmentation    • Location    • Life Situation    • Academic Standing    • What are They Looking For      –Pain...
Content Types–Images  •Campus Activity  •Humor
Rich MediaEvents  •Pre  •During  •Follow-up
Rich Media
Infographics
Content Types–Evergreen  •Research  •Guides  •How Tos
Editorial Calendars
Distribution•   Social Media•   Share via Email•   Partnerships•   Press / Media• Allow Content to be Shared Easily
Automation• Preschedule  • Blog Posts  • Press Releases  • Social Media
Measure
Contact MeThis Presentation Can be Downloaded athttp://www.slideshare.net/markbarrera• Mark Barrera – 214-908-0954  – Barr...
Content marketing for higher education   tx gap
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Content marketing for higher education tx gap

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Provides a high level view of how content marketing can be used as a marketing tool to recruit graduate school students.

This presentation was presented by Mark Barrera of Barrera Search Marketing (http://barrerasearchmarketing.com) at the TxGAP Summer Conference at the UNT Dallas Campus on July 20, 2012.

Published in: Education, Technology, Business
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  • Preparing for your Grad school interview
  • EventsEventsHolidaysSchool Events
  • EventsEventsHolidaysSchool Events
  • Transcript of "Content marketing for higher education tx gap"

    1. 1. Content Marketingin Higher Education Mark Barrera
    2. 2. Content Marketing• Content marketing is the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.
    3. 3. Content Marketing• Audience Segmentation• Content Types• Editorial Calendar• Distribution• Measure Success
    4. 4. • Audience Segmentation • Location • Life Situation • Academic Standing • What are They Looking For –Pain Points
    5. 5. Content Types–Images •Campus Activity •Humor
    6. 6. Rich MediaEvents •Pre •During •Follow-up
    7. 7. Rich Media
    8. 8. Infographics
    9. 9. Content Types–Evergreen •Research •Guides •How Tos
    10. 10. Editorial Calendars
    11. 11. Distribution• Social Media• Share via Email• Partnerships• Press / Media• Allow Content to be Shared Easily
    12. 12. Automation• Preschedule • Blog Posts • Press Releases • Social Media
    13. 13. Measure
    14. 14. Contact MeThis Presentation Can be Downloaded athttp://www.slideshare.net/markbarrera• Mark Barrera – 214-908-0954 – BarreraSearchMarketing.com – DFWSEM.org – November 14th – State of Search Conference • http://www.stateofsearch.org
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