Provides a high level view of how content marketing can be used as a marketing tool to recruit graduate school students.
This presentation was presented by Mark Barrera of Barrera Search Marketing (http://barrerasearchmarketing.com) at the TxGAP Summer Conference at the UNT Dallas Campus on July 20, 2012.
2. Content Marketing
• Content marketing is the creation
and sharing of content in order to
attract, acquire and engage clearly
defined and understood current
and potential consumer bases with
the objective of driving profitable
customer action.
15. Contact Me
This Presentation Can be Downloaded at
http://www.slideshare.net/markbarrera
• Mark Barrera – 214-908-0954
– BarreraSearchMarketing.com
– DFWSEM.org
– November 14th – State of Search Conference
• http://www.stateofsearch.org