Content marketing for higher education   tx gap
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Provides a high level view of how content marketing can be used as a marketing tool to recruit graduate school students. ...

Provides a high level view of how content marketing can be used as a marketing tool to recruit graduate school students.

This presentation was presented by Mark Barrera of Barrera Search Marketing (http://barrerasearchmarketing.com) at the TxGAP Summer Conference at the UNT Dallas Campus on July 20, 2012.

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  • Preparing for your Grad school interview
  • EventsEventsHolidaysSchool Events
  • EventsEventsHolidaysSchool Events

Transcript

  • 1. Content Marketingin Higher Education Mark Barrera
  • 2. Content Marketing• Content marketing is the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.
  • 3. Content Marketing• Audience Segmentation• Content Types• Editorial Calendar• Distribution• Measure Success
  • 4. • Audience Segmentation • Location • Life Situation • Academic Standing • What are They Looking For –Pain Points
  • 5. Content Types–Images •Campus Activity •Humor
  • 6. Rich MediaEvents •Pre •During •Follow-up
  • 7. Rich Media
  • 8. Infographics
  • 9. Content Types–Evergreen •Research •Guides •How Tos
  • 10. Editorial Calendars
  • 11. Distribution• Social Media• Share via Email• Partnerships• Press / Media• Allow Content to be Shared Easily
  • 12. Automation• Preschedule • Blog Posts • Press Releases • Social Media
  • 13. Measure
  • 14. Contact MeThis Presentation Can be Downloaded athttp://www.slideshare.net/markbarrera• Mark Barrera – 214-908-0954 – BarreraSearchMarketing.com – DFWSEM.org – November 14th – State of Search Conference • http://www.stateofsearch.org