This document summarizes several Indian innovations that have had global impact and success stories of Indian companies. It discusses how Forus Health developed a lower-cost device for eye screening that expanded access to healthcare in India and China. It describes the work of NGO Hand in Hand in empowering women in Afghanistan through job training and microloans. It also outlines how companies like HUL, Siemens, and Nokia developed more affordable and accessible products tailored for India that saw global adoption. The conclusion emphasizes the opportunity for India to file more patents and notes education will be key to marketing innovative ideas globally from India.

1. Innovation Special :
Ideas from India which changed
the world
2013 – Part B
By,
Albert Alexander – 14044
Ashbin Jose – 14048
Dhara B Shah - 14067
Mario Allen Clement – 14059
Neha Samruth Bysai - 14044
1

2.  Innovation and India
 Patents filed by select countries
 Success stories :
1. Forus Health
2. Hand in Hand (NGO)
3. HUL Pureit Water Filters
4. Siemens Switchgear
5. Nokia (NTL)
 Global Foot Prints of the companies.
 Conclusion
Content
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3.  Level the playing field amongst competition.
 To provide a company an impetus to go global.
 To expand their addressable market.
 Developing economies help in innovation.
Innovation
Innovation in India
• Few companies crack innovation code.
• Well behind China and South Korea in filing patents.
3

4. Patents Filed by select countries
0 100000 200000 300000 400000 500000
China
Usa
Japan
South Korea
Germany
UK
India
289838
456321
391002
170632
89077
28449
36812
0 100000 200000 300000 400000 500000
China
Usa
Japan
South Korea
Germany
UK
India
314604
456106
348596
163523
84695
27287
34287
0 100000 200000 300000 400000 500000
China
Usa
Japan
South Korea
Germany
UK
India
391177
490226
344598
170101
86599
27331
39762
0 100000 200000 300000 400000 500000 600000
China
Usa
Japan
South Korea
Germany
UK
India
526412
503582
342610
178924
85674
27023
42291
2008 2009
2010 2011
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5.  Diabetes patients – 1% in 1980 to 10 % in 2013 (Dr. Nathan G Condon)
 Diabetics need to get their eye checked every year in China.
 Traditional Fundus Cameras cost 14 lakhs or more.
 Forus Health – An Indian Medical Equipment start-up.
 Found by K. Chandrasekar and Rao.
Forus Health
5

6.  Invented a 3-in-one device.
 Called it 3nethra.
 5 lakhs per device – 1/3rd of Fondus Camera.
 Used in smaller hospitals in rural China.
 All hospitals were connected to Zhongshan Opthalamus Centre.
 Sold 125 devices in India and across 12 countries.
Key strategies
“The idea is to screen people, identify
people with problems and send images
to the specialist” – Forus Health CEO
K. Chandrasekar. 6

7.  Creating entrepreneurs in northern Afghanistan.
 Usha Somasundaram – worked to alleviate poverty.
 Started operations in peaceful Mazar-i-Sharif.
 200 house hold were enthusiastic about Hand in Hand.
 Used TV shows – increased women participation.
 Weaving, embroidery and agriculture was at focus.
 Afghanistan Rural Enterprise Development Programme – 2010
 15 countries in Africa, Asia and South America
Hand in Hand
“We first inculcate the saving habit, give
them adequate training and only then
give them the money” - Kalpana Sankar
(Managing Trustee)7

8.  Launched in Chennai – 2004.
 Key Strategy – Price, Battery operated and technology.
 Less than half the price of competitors.
 Purify water better than competitors.
 Changing peoples mind about boiling water.
 Uses 4 stages of filtration.
 Targeted to sell products to poor people.
 Advertisements lead to high sales – TV and Radio.
HUL Pureit Water Filters
“We have offered ₹ 1 crore
in prize money to anyone
who can prove that some
other water purifier brand
can purify water better
than Pureit, and there are
still no takers for that
money,” – Bokey (General
manager)8

9.  RMU – Ring Main Unit
 Developed in Europe for medium and low-voltage distribution.
 Indian Networks were 12kv.
 Siemens’s India made it simpler and 100 kilos lighter.
 40% cheaper than earlier.
 SMART- Simple, Maintenance-Friendly, Affordable, Reliable, Timely–initiative.
 11 R&D facilities focusing on products for India.
 23 Factories for almost 10 years
Siemens Switchgear
“We are clear that design for India must be from India, in India. Our SMART portfolio offers both, an existing
solution that can be adapted to local conditions or completely new solutions.” - Siemens India
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10.  SMS based information service called – Nokia Life Tools
 To provide agricultural information and language courses.
 Team up with Maharashtra State Agriculture Marketing Board.
 Provide commodity prices to state farmers.
 Now it provides health information and Education.
 Over 100 million users.
 Distinguishes with geographic regions.
 Monthly subscription by subscribers.
 Tied up with Enable Mobile Technologies (EnableM)
Nokia (NTL)
“If we cracked it here (India), it
would be doable(everywhere
else)”- Jawahar Kanjilal
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11. 11

12.  India must file more patents for their innovation.
 The 5 success stories, money has been a major cause.
 The North-Western part of the world still needs closure.
 Education plays an important part for marketing the ideas.
 India is always a challenge for innovative ideas to be successful.
Conclusion
“The window of opportunity for companies in India closes in the next 10 years. It is time to act” – Vijay Govindrajan
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13. Thank You
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