OMiG Semibar: Elevating your marketing strategy with emotion and experience
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Elevating your marketing strategy with emotion and experience Eventbrite at OMiG - October 2015
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OMiG Semibar: Elevating your marketing strategy with emotion and experience
- 1. Elevating your marketing strategy with emotion and experience Marino Fresch Head of Marketing @mfresch
- 2. Silicon Valley Eventbrite - a quick introduction
- 3. Long tail ticketing Low fees Innovative technology Big events High fees Antiquated technology
- 4. Let’s talk about bots? A global platform for any event
- 5. 200 million tickets processed in 180 countries 500 employees on 4 continents €1 billion valuation
- 10. Happiness Does the growth graph look like a hockey stick?
- 11. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product Optimisation A/B Tests Social Analytics
- 12. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
- 13. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
- 14. There is no Growth Fairy
- 15. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
- 16. Happiness Does the growth graph look like a hockey stick? SEO / SEM Retargeting Display Ads Webinars Landing pages Email / Push Product OptimisationGrowth Hacking A/B Tests Social Analytics
- 17. Cost Time Cost to run a start up
- 19. SEO Retargeting Banner Ads Webinars Landing pages Emails Product Optimization Banner Ads Banner Ads Banner Ads Banner Ads Retargeting Retargeting Retargeting Retargeting Emails Emails Emails Emails Emails Product Optimization Product Optimization Product Optimization SEO SEO SEO SEO SEO SEO SEO Banner Ads Banner Ads Banner Ads Banner Ads SEO Webinars Webinars Webinars Help…
- 20. Content Marketing A common misconception…
- 22. Good content marketing is…
- 23. Strategic
- 24. Scalable
- 25. Targeted
- 26. Provides value
- 29. What does success look like?
- 30. • 8,000 unique pageviews • Over 4 minutes time on page • 1600+ social shares • Number one spot for ‘unusual fundraising ideas’
- 35. How do you create this emotional connection online?
- 36. You don’t. Take your brand offline.
- 38. “It takes 3-5 touches for people to do, think, feel what you want.” - Herbert E. Krugman
- 39. Events?
- 43. “Be fearful when others are greedy and greedy when others are fearful.” - Warren Buffett
- 44. 20% 80% Emails, banner ads, search, Facebook, Instagram, Twitter, landing pages, product optimization Events (or anything that stands out) Placing your growth bets